Consumer Rights Wiki - User contributions [en]

Whoop

2026-02-13T16:23:06Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}
'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancellation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

#Apple Watch Ultra
#Google Pixel Watch
#Ultrahuman Ring
#Fitbit
#Samsung Galaxy Watch
#Oura Ring
#Samsung Galaxy Ring
#Garmin
#Apple Watch
#I'm not switching to a new device
#Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

#The product was certified by a scientific organization
#I liked the device form factor the most (e.g., ring, wrist-based)
#The brand resonated with me
#I followed a recommendation from a friend or family member
#I saw value after completing a free trial
#The offering was easy to understand
#I trusted a review
#The product had the best feature set
#I saw the product in-store
#The product was well-priced
#The device is the most accurate
#Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancellation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

====Removal of Payment Method====
There is no button to remove the payment method.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality. The user has no assurance that their payment method won't be charged if they can't remove it.

==References==
<references />

Whoop

2026-02-13T16:22:14Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}
'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancellation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

#Apple Watch Ultra
#Google Pixel Watch
#Ultrahuman Ring
#Fitbit
#Samsung Galaxy Watch
#Oura Ring
#Samsung Galaxy Ring
#Garmin
#Apple Watch
#I'm not switching to a new device
#Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

#The product was certified by a scientific organization
#I liked the device form factor the most (e.g., ring, wrist-based)
#The brand resonated with me
#I followed a recommendation from a friend or family member
#I saw value after completing a free trial
#The offering was easy to understand
#I trusted a review
#The product had the best feature set
#I saw the product in-store
#The product was well-priced
#The device is the most accurate
#Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

====Removal of Payment Method====
There is no button to remove the payment method.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality. The user has no assurance that their payment method won't be charged if they can't remove it.

==References==
<references />

User:ActuallyApplyGDPR

2026-02-13T16:21:40Z

ActuallyApplyGDPR:

'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancellation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

#Apple Watch Ultra
#Google Pixel Watch
#Ultrahuman Ring
#Fitbit
#Samsung Galaxy Watch
#Oura Ring
#Samsung Galaxy Ring
#Garmin
#Apple Watch
#I'm not switching to a new device
#Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

#The product was certified by a scientific organization
#I liked the device form factor the most (e.g., ring, wrist-based)
#The brand resonated with me
#I followed a recommendation from a friend or family member
#I saw value after completing a free trial
#The offering was easy to understand
#I trusted a review
#The product had the best feature set
#I saw the product in-store
#The product was well-priced
#The device is the most accurate
#Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

====Removal of Payment Method====
There is no button to remove the payment method. The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user has no assurance that their payment method won't be charged if they can't remove it.<references />

File:Step 1 of the Whoop subscription cancellation process.png

2026-02-13T16:21:29Z

ActuallyApplyGDPR:

Step 1 of the Whoop subscription cancellation process

Whoop

2026-02-13T16:14:02Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}
'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

#Apple Watch Ultra
#Google Pixel Watch
#Ultrahuman Ring
#Fitbit
#Samsung Galaxy Watch
#Oura Ring
#Samsung Galaxy Ring
#Garmin
#Apple Watch
#I'm not switching to a new device
#Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

#The product was certified by a scientific organization
#I liked the device form factor the most (e.g., ring, wrist-based)
#The brand resonated with me
#I followed a recommendation from a friend or family member
#I saw value after completing a free trial
#The offering was easy to understand
#I trusted a review
#The product had the best feature set
#I saw the product in-store
#The product was well-priced
#The device is the most accurate
#Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

====Removal of Payment Method====
There is no button to remove the payment method.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality. The user has no assurance that their payment method won't be charged if they can't remove it.

==References==
<references />

Whoop

2026-02-13T16:13:12Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}
'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

# Apple Watch Ultra
# Google Pixel Watch
# Ultrahuman Ring
# Fitbit
# Samsung Galaxy Watch
# Oura Ring
# Samsung Galaxy Ring
# Garmin
# Apple Watch
# I'm not switching to a new device
# Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

# The product was certified by a scientific organization
# I liked the device form factor the most (e.g., ring, wrist-based)
# The brand resonated with me
# I followed a recommendation from a friend or family member
# I saw value after completing a free trial
# The offering was easy to understand
# I trusted a review
# The product had the best feature set
# I saw the product in-store
# The product was well-priced
# The device is the most accurate
# Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

==== Removal of Payment Method ====
There is no button to remove the payment method. The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user has no assurance that their payment method won't be charged if they can't remove it.

==References==
<references />

Whoop

2026-02-13T16:10:05Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}
'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

# Apple Watch Ultra
# Google Pixel Watch
# Ultrahuman Ring
# Fitbit
# Samsung Galaxy Watch
# Oura Ring
# Samsung Galaxy Ring
# Garmin
# Apple Watch
# I'm not switching to a new device
# Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

# The product was certified by a scientific organization
# I liked the device form factor the most (e.g., ring, wrist-based)
# The brand resonated with me
# I followed a recommendation from a friend or family member
# I saw value after completing a free trial
# The offering was easy to understand
# I trusted a review
# The product had the best feature set
# I saw the product in-store
# The product was well-priced
# The device is the most accurate
# Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

==== Removal of Payment Method ====
There is no button to remove the payment method. The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user has no assurance that their payment method won't be charged if they can't remove it.<references />

Whoop

2026-02-13T16:09:34Z

ActuallyApplyGDPR:

Whoop

2026-02-13T16:08:55Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts. Its principal product is a health tracker that measures strain, recovery, and sleep.
'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

# Apple Watch Ultra
# Google Pixel Watch
# Ultrahuman Ring
# Fitbit
# Samsung Galaxy Watch
# Oura Ring
# Samsung Galaxy Ring
# Garmin
# Apple Watch
# I'm not switching to a new device
# Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

# The product was certified by a scientific organization
# I liked the device form factor the most (e.g., ring, wrist-based)
# The brand resonated with me
# I followed a recommendation from a friend or family member
# I saw value after completing a free trial
# The offering was easy to understand
# I trusted a review
# The product had the best feature set
# I saw the product in-store
# The product was well-priced
# The device is the most accurate
# Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

==== Removal of Payment Method ====
There is no button to remove the payment method. The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user has no assurance that their payment method won't be charged if they can't remove it.<references />

==References==
{{reflist}}

[[Category:{{PAGENAME}}]]

Whoop

2026-02-13T16:07:46Z

ActuallyApplyGDPR:

Whoop

2026-02-13T16:06:59Z

ActuallyApplyGDPR:

{{CompanyCargo
|Founded=2012
|Industry=Health, Technology
|Logo=Whoop Logo.webp
|Type=Inc
|Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/
|Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.
}}'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts. Its principal product is a health tracker that measures strain, recovery, and sleep.

'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

# Apple Watch Ultra
# Google Pixel Watch
# Ultrahuman Ring
# Fitbit
# Samsung Galaxy Watch
# Oura Ring
# Samsung Galaxy Ring
# Garmin
# Apple Watch
# I'm not switching to a new device
# Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

# The product was certified by a scientific organization
# I liked the device form factor the most (e.g., ring, wrist-based)
# The brand resonated with me
# I followed a recommendation from a friend or family member
# I saw value after completing a free trial
# The offering was easy to understand
# I trusted a review
# The product had the best feature set
# I saw the product in-store
# The product was well-priced
# The device is the most accurate
# Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

==== Removal of Payment Method ====
There is no button to remove the payment method. The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user has no assurance that their payment method won't be charged if they can't remove it.<references />

==References==
{{reflist}}

[[Category:{{PAGENAME}}]]

Whoop

2026-02-13T16:03:26Z

ActuallyApplyGDPR: Created page with "{{CompanyCargo |Founded=2012 |Industry=Health, Technology |Logo=Whoop Logo.webp |Type=Inc |Website=https://www.whoop.com/,https://shop.whoop.com/fr/fr/,https://shop.whoop.com/gb/en/ |Description=Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts. }} {{Ph-C-Int}} ==Consumer-impact summary== {{Ph-C-CIS}} ==Incidents== {{Ph-C-Inc}} This is a list of all consumer-protection incidents this company is in..."

File:Whoop Logo.webp

2026-02-13T16:00:57Z

ActuallyApplyGDPR:

User:ActuallyApplyGDPR

2026-02-13T15:54:56Z

ActuallyApplyGDPR:

'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

==Business Model==
Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. <ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>

==Consumer impact summary==

====Subscription Cancelation====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.<ref>{{Cite web |first=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

#'''Use the remaining 352 days of your membership later'''
#'''Save your existing data until you’re ready to come back'''
#'''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancellation process|thumb|Step 4 of the Whoop subscription cancellation process]]
It lists various answers:

#I misplaced the sensor and don’t want to pay for a replacement
#Didn’t provide features I expected
#Unhappy wearing the strap (fit, comfort, durability, etc.)
#I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
#I’m not confident in the pace of innovation
#Didn’t trust the accuracy of the data
#The sensor was not working properly
#I can no longer afford the subscription
#Didn’t help me meet my personal goals
#Customer service issues
#Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancellation process|thumb|Step 5 of the Whoop subscription cancellation process]]
If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

#1 WEEK BEFORE RENEWAL
#1 MONTH BEFORE RENEWAL
#3 MONTHS BEFORE RENEWAL
#OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancellation process|thumb|Step 6 of the Whoop subscription cancellation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

# Apple Watch Ultra
# Google Pixel Watch
# Ultrahuman Ring
# Fitbit
# Samsung Galaxy Watch
# Oura Ring
# Samsung Galaxy Ring
# Garmin
# Apple Watch
# I'm not switching to a new device
# Other

[[File:Step 7 & 8 of the Whoop subscription cancelation process.png|alt=Step 7 & 8 of the Whoop subscription cancellation process|thumb|Step 7 & 8 of the Whoop subscription cancellation process]]
The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

# The product was certified by a scientific organization
# I liked the device form factor the most (e.g., ring, wrist-based)
# The brand resonated with me
# I followed a recommendation from a friend or family member
# I saw value after completing a free trial
# The offering was easy to understand
# I trusted a review
# The product had the best feature set
# I saw the product in-store
# The product was well-priced
# The device is the most accurate
# Other

[[File:Step 11 of the Whoop subscription cancelation process.png|alt=Step 11 of the Whoop subscription cancellation process|thumb|Step 11 of the Whoop subscription cancellation process]]
[[File:Step 12 of the Whoop subscription cancelation process.png|alt=Step 12 of the Whoop subscription cancellation process|thumb|Step 12 of the Whoop subscription cancellation process]]
[[File:Screenshot of a successfull Whoop subscription cancelation process.png|alt=Screenshot of a successfull Whoop subscription cancellation process|thumb|Screenshot of a successfull Whoop subscription cancellation process]]
[[File:Whoop Subscription Cancelation E-Mail.png|alt=Whoop Subscription Cancellation E-Mail|thumb|Whoop Subscription Cancellation E-Mail]]
Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

==== Removal of Payment Method ====
There is no button to remove the payment method. The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality.<ref>{{Cite web |first=Liv |date=2025-11-01 |title=Payment card to be removed |url=https://www.community.whoop.com/t/payment-card-to-be-removed/11799 |url-status=live |access-date=2026-02-13}}</ref> The user has no assurance that their payment method won't be charged if they can't remove it.<references />

File:Step 1 of the Whoop subscription cancelation process.png

2026-02-13T15:40:30Z

ActuallyApplyGDPR:

Step 1 of the Whoop subscription cancelation process

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2026-02-13T15:15:36Z

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Whoop Subscription Cancelation E-Mail

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2026-02-13T15:03:04Z

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Screenshot of a successfull Whoop subscription cancelation process

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2026-02-13T14:59:39Z

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Step 12 of the Whoop subscription cancelation process

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2026-02-13T14:56:16Z

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Step 11 of the Whoop subscription cancelation process

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2026-02-13T14:54:18Z

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Step 9 & 10 of the Whoop subscription cancelation process

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2026-02-13T14:50:22Z

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Step 7 & 8 of the Whoop subscription cancelation process

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2026-02-13T14:46:38Z

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'''Whoop, Inc.''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT

Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215.}}</ref> Its principal product is a health tracker that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent}}</ref><ref>{{Cite web |last=Newcomb |first=Tim |date=2015-10-02 |title=Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps |url=https://www.si.com/edge/2015/10/02/tech-talk-wearable-fitness-tracker-whoop-lebron-james-michael-phelps |url-status=live |access-date=2021-10-14 |website=Sports Illustrated}}</ref><ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |access-date=2026-02-13 |website=Computerbild}}</ref>

== Business Model ==
Whoop, Inc. sell a wearable wristband which requires a subscription in order to process the data it gathers from the user's body. Additionally, Whoop, Inc. sell a wearable biceps bands and various other items like colourful straps.

== Consumer impact summary ==

==== Subscription Cancelation ====
The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button. In Order to cancel one's subscription the user must complete a survey why they want to cancel their subscription. Furthermore, the "Cancel my Subscription button is at the bottom of the "memberships" page. A big "Pause MEMBERSHIP" button is above it. This button is stylized. Below it there is the "Cancel my Membership" Button. This button is underscored text and doesn't look like the "PAUSE MEMBERSHIP" button. To access this "Cancel my Membership" button one has to scroll down and then look specifically for this button.

Once one clicks on the "Cancel my Membership" button they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" button. This almost looks like a "get back to the previous page" button.
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancelation process|thumb|Step 2 of the Whoop subscription cancelation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancelation process|thumb|Step 3 of the Whoop subscription cancelation process]]
On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "'''take a break and use your remaining months later" & "pausing your membership will allow you to:"'''

# '''Use the remaining 352 days of your membership later'''
# '''Save your existing data until you’re ready to come back'''
# '''Pause billing and data uploads, you can unpause at any time'''

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" button which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" button the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will asks you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".
[[File:Step 4 of the Whoop subscription cancelation process.png|alt=Step 4 of the Whoop subscription cancelation process|thumb|Step 4 of the Whoop subscription cancelation process]]
It lists various answers:

# I misplaced the sensor and don’t want to pay for a replacement
# Didn’t provide features I expected
# Unhappy wearing the strap (fit, comfort, durability, etc.)
# I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
# I’m not confident in the pace of innovation
# Didn’t trust the accuracy of the data
# The sensor was not working properly
# I can no longer afford the subscription
# Didn’t help me meet my personal goals
# Customer service issues
# Other

[[File:Step 5 of the Whoop subscription cancelation process.png|alt=Step 5 of the Whoop subscription cancelation process|thumb|Step 5 of the Whoop subscription cancelation process]]
If the user doesn't want to answer any of these question they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page which a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

# 1 WEEK BEFORE RENEWAL
# 1 MONTH BEFORE RENEWAL
# 3 MONTHS BEFORE RENEWAL
# OVER 3 MONTHS BEFORE RENEWAL

[[File:Step 6 of the Whoop subscription cancelation process.png|alt=Step 6 of the Whoop subscription cancelation process|thumb|Step 6 of the Whoop subscription cancelation process]]
The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?".

hen did you decide you would not renew?

the Whoop Access to essential repair software and diagnostic tools is reportedly limited by John Deere. Such restrictive policies can hinder farmers from performing repairs independently or utilizing independent repair shops, thereby necessitating reliance on authorized dealerships.

Farmers have reported an inability to address certain mechanical issues, even minor ones, without access to John Deere's proprietary tools. Furthermore, it is alleged that John Deere has unlawfully inflated repair costs through its control of the repair-service market<sup>[''[[Consumer Rights Wiki:Verifiability|citation needed]]'']</sup>.

==== Monopoly on repairs ====
John Deere's control over the repair market has been likened to monopolistic behavior. By restricting and controlling access to repair resources and parts, the company has effectively eliminated competition in the repair market.

==== Digital rights and ownership ====
John Deere uses software locks and [[digital rights management]] (DRM) systems that control user autonomy. These measures prevent farmers and independent repair technicians from completing repairs without access to the proprietary software.

==== Opposition to right-to-repair legislation ====
John Deere has actively lobbied against [[Right to repair|right-to-repair]] legislation in multiple states, and on the federal level. Despite signing a memorandum of understanding with the American Farm Bureau Federation in 2023, the company has been accused of undermining the spirit of the agreement.

=== Tractor hacking ===
"Tractor hacking" is growing increasingly popular due to restrictions by John Deere and other manufacturers, particularly due to fears over John Deere's ability to remotely shut down tractors<sup>[''[[Consumer Rights Wiki:Verifiability|citation needed]]'' - weak]</sup>. Mechanics and technicians are reportedly finding pirated John Deere firmware online just to repair consumer tractors.

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2026-02-13T14:41:43Z

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Step 6 of the Whoop subscription cancelation process

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2026-02-13T14:40:38Z

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Step 5 of the Whoop subscription cancelation process

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2026-02-13T14:35:59Z

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Step 4 of the Whoop subscription cancelation process

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2026-02-13T14:34:26Z

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Step 3 of the Whoop subscription cancelation process

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2026-02-13T14:30:03Z

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Step 2 of the Whoop subscription cancelation process

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2026-02-13T14:29:18Z

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Step 1 of the Whoop subscription cancelation process