{{StubNotice}}
{{CompanyCargo
|Description=American 3D printing company
|Founded=2009
|Industry=3D printing
|Logo=MakerBot_Logo.png
|ParentCompany=Ultimaker
|Type=Subsidiary
|Website=https://makerbot.com/
}}
'''{{wplink|MakerBot|MakerBot Industries, LLC}}''' was an American technology company specializing in the design and manufacture of 3D printing peripherals and accessories. Originally an offshoot of the {{wplink||RepRap}} project, MakerBot initially produced open-source kit printers and operated the public project repository Thingiverse, which MakerBot's founders created in 2008. In 2012, with the launch of it's Replicator 2 3D printer, MakerBot fully pivoted to closed-source consumer and enterprise machines. It was acquired by Stratasys in June 2013.<ref>{{Cite web |last=Clay |first=Kelly |title=3D Printing Company MakerBot Acquired In $604 Million Deal |url=https://www.forbes.com/sites/kellyclay/2013/06/19/3d-printing-company-makerbot-acquired-in-604-million-deal/#4f6d94091ef8 |url-status=live |archive-url=https://web.archive.org/web/20251004104042/https://www.forbes.com/sites/kellyclay/2013/06/19/3d-printing-company-makerbot-acquired-in-604-million-deal/ |archive-date=2025-10-04 |website=[[Forbes]]}}</ref>

MakerBot was at one point, the market leader in desktop FDM 3D printers, but its market dominance was steadily eroded by an explosion in popularity of less-expensive, open-source competitors.<ref>{{Cite web |last=Zaleski |first=Andrew |date=2015-11-27 |title=Why MakerBot and 3D Systems are Losing the Desktop 3D Market |url=https://fortune.com/2015/11/27/why-makerbot-and-3d-systems-are-losing-the-desktop-3d-market/ |url-status=live |archive-url=https://web.archive.org/web/20171027020235/https://fortune.com/2015/11/27/why-makerbot-and-3d-systems-are-losing-the-desktop-3d-market/ |archive-date=2017-10-27 |website=[[FORTUNE]]}}</ref> Its closed-source machines and business practices proved to be unpopular with the largely DIY-focused maker community. Starting in 2015, MakerBot began to focus more on the enterprise and education markets, ultimately abandoning the consumer market by 2017. It also laid off hundreds of employees during this time.<ref>{{Cite web |last=Pearson |first=Jordan |date=2015-04-17 |title=MakerBot Just Laid Off 20 Percent of Its Staff |url=https://www.vice.com/en/article/makerbot-just-laid-off-20-percent-of-its-staff/ |url-status=live |archive-url=https://web.archive.org/web/20251004104042/https://www.vice.com/en/article/makerbot-just-laid-off-20-percent-of-its-staff/ |archive-date=2025-10-04 |website=[[VICE]]}}</ref><ref>{{Cite web |last=King |first=Rachel |date=2017-02-15 |title=MakerBot Prepares for Another Round of Layoffs |url=https://fortune.com/2017/02/15/makerbot-3d-printing-layoffs/ |url-status=live |archive-url=https://web.archive.org/web/20170702132043/https://fortune.com/2017/02/15/makerbot-3d-printing-layoffs/ |archive-date=2017-07-02 |website=[[Forbes]]}}</ref>

On August 31, 2022, Stratasys finalized a merger between MakerBot and its long-time market competitor Ultimaker.<ref>https://investors.stratasys.com/news-events/press-releases/detail/793/stratasys-completes-merger-of-makerbot-with-ultimaker ([http://web.archive.org/web/20251221201519/https://investors.stratasys.com/news-events/press-releases/detail/793/stratasys-completes-merger-of-makerbot-with-ultimaker Archived])</ref> The merged company is known as Ultimaker, with the MakerBot branding only retained for its Sketch line of education-focused 3D printers.

==Consumer-impact summary==

*'''User Freedom:''' MakerBot updated the Thingiverse terms of use to say that MakerBot owns everything submitted by users on Thingiverse. However, MakerBot later changed this so that users own what they submit to Thingiverse. MakerBot also stopped making open-source printers, and started making closed-source printers instead with proprietary hardware and software.
*'''Market Control:''' MakerBot has extensive competition, with other brands such as [[Bambu Lab]], [[Creality]], and Prusa Research having more market share than MakerBot. Makerbot also merged with Ultimaker, and only the Sketch line of printers is under the MakerBot brand name.

==Incidents==

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].

===Ditching open-source (2012):===
MakerBot abandoned its original open-source business practices in favor of developing closed-source machines with proprietary components and software.<ref>https://www.cnet.com/tech/tech-industry/pulling-back-from-open-source-hardware-makerbot-angers-some-adherents/ ([http://web.archive.org/web/20260124092943/https://www.cnet.com/tech/tech-industry/pulling-back-from-open-source-hardware-makerbot-angers-some-adherents/ Archived])</ref> The move was unpopular with consumers, and MakerBot began to lose its market share to less-expensive, open-source 3D printers over the course of the next decade.

===Change to Thingiverse terms of use (2012):===
MakerBot updated the Thingiverse [[Terms of service|terms of use]], appearing to assert ownership over anything uploaded to the site, despite users being allowed to dictate their own usage terms under Creative Commons.<ref>https://hackaday.com/2012/09/20/makerbot-occupy-thingiverse-and-the-reality-of-selling-open-hardware/ ([http://web.archive.org/web/20251008101056/https://hackaday.com/2012/09/20/makerbot-occupy-thingiverse-and-the-reality-of-selling-open-hardware/ Archived])</ref> The terms of use in section 3.1 currently state that ''"You retain all your intellectual property rights in your User Content. Company does not claim ownership in any User Content."'' These terms were introduced on January 3rd, 2023. <ref>{{Cite web |date=2023-01-03 |title=Terms of Use - MakerBot |url=https://www.makerbot.com/legal/terms-of-use/ |url-status=live |archive-url=https://web.archive.org/web/20231026122907/https://www.makerbot.com/legal/terms-of-use/ |archive-date=2023-10-26 |access-date=2025-08-16 |website=[[MakerBot]] |at=3.1 |language=English |quote=You retain all your intellectual property rights in your User Content. Company does not claim ownership in any User Content.}}</ref>

===Accusations of IP theft (2014):===
MakerBot was accused of stealing and patenting user-uploaded designs from its public design repository, Thingiverse.<ref>https://web.archive.org/web/20160501050442/http://3dprintingindustry.com/2014/05/28/makerbot-become-takerbot/</ref> MakerBot denied wrongdoing and showed its patents were filed before the contested designs were shared, but the accusation highlighted ongoing concerns with Thingiverse's terms of use.<ref>https://techcrunch.com/2014/05/28/makerbot-responds-to-critics-who-claim-it-is-stealing-community-ip/ ([http://web.archive.org/web/20251111041317/https://techcrunch.com/2014/05/28/makerbot-responds-to-critics-who-claim-it-is-stealing-community-ip/ Archived])</ref>

===Sued for Smart Extruder unreliability (2015):===
Makerbot was hit with a [[class-action lawsuit]], claiming the Smart Extruder for its fifth-generation printers was deliberately engineered to fail in order to boost sales for replacement components.<ref>https://makezine.com/article/digital-fabrication/3d-printing-workshop/makerbot-faces-class-action-lawsuit-over-faulty-extruders/ ([http://web.archive.org/web/20251210235308/https://makezine.com/article/digital-fabrication/3d-printing-workshop/makerbot-faces-class-action-lawsuit-over-faulty-extruders/ Archived])</ref> The suit was dismissed by the court, which decided that MakerBot did not mislead customers.<ref>https://3dprintingindustry.com/news/class-action-makerbot-dismissed-85388/ ([http://web.archive.org/web/20251004104042/https://3dprintingindustry.com/news/class-action-makerbot-dismissed-85388/ Archived])</ref> MakerBot would later release a more reliable, albeit more expensive Smart Extruder+.<ref>https://www.theverge.com/2016/1/4/10677740/new-makerbot-smart-extruder-plus-3d-printer-ces-2016 ([http://web.archive.org/web/20251112144433/https://www.theverge.com/2016/1/4/10677740/new-makerbot-smart-extruder-plus-3d-printer-ces-2016 Archived])</ref>

==See also==
[[Bambu Lab]]

[[Creality]]

==References==
{{reflist}}
[[Category:MakerBot Industries]]
[[Category:3D printer companies]]

Talk:Proton Mail

2026-03-16T01:48:45Z

Andrew V: /* Should some of this be moved to the "Proton" page. */ new section

==More nuance needed?==

The claim on this page that Proton's policy for IP logging "proved to be false" is inaccurate. Proton's website said that no IP addresses are logged ''by default''. While this could be described as confusing or misleading, the situation mentioned in that section does not seem to directly contradict the original written policy. [[User:GoldenCMOS|GoldenCMOS]] ([[User talk:GoldenCMOS|talk]]) 00:58, 16 March 2026 (UTC)

:It might say by ''default,'' but the user might have been using default settings [[User:Andrew V|Andrew V]] ([[User talk:Andrew V|talk]]) 01:42, 16 March 2026 (UTC)
:I think if you can find sources you can change it [[User:Andrew V|Andrew V]] ([[User talk:Andrew V|talk]]) 01:45, 16 March 2026 (UTC)

== Should some of this be moved to the "Proton" page. ==

I feel like some of the stuff on this page isn't specific to proton mail, and effects all of proton's services [[User:Andrew V|Andrew V]] ([[User talk:Andrew V|talk]]) 01:48, 16 March 2026 (UTC)

Talk:Proton Mail

2026-03-16T01:45:10Z

Andrew V: /* More nuance needed? */ Reply

Andrew V: /* See also */

{{Incomplete|Issue 1=Needs references using the [[Template:Cite web|Cite web]] format|Issue 2=should follow other company articles in their format}}
{{CompanyCargo
|Founded=1908
|Industry=Home appliances
|Logo=SpeedQueenLogo.png
|ParentCompany=Alliance Laundry Systema
|Type=Private
|Website=https://alliancelaundry.com/,https://speedqueencommercial.com
|Description=Commercial laundry system supplier and operator
}}Alliance Laundry Systems and Speed Queen, a US-based company and subsidiary with systems rolling out across both north and south America has created an exploitative system with negative implications for tenant rights, health, and privacy. This small app/laundry system is forcing thousands of users to permit data sharing while forcing use of detergents and softeners that give some users hospitalizable migraines. People who are renting, ir in apartments with no fixtures or space for their own machine, I have absolutely no other alternative except handwashing or paying a fortune for a laundromat.

==Consumer-impact summary==
Alliance Laundry Systems, a US-based company with systems rolling out across both north and south America has created an exploitative system with negative implications for tenant rights, health, and privacy. This small app/laundry system is forcing thousands of users to permit data sharing while forcing use of detergents and softeners that give some users hospitalizable migraines.{{CitationNeeded}} People who are renting, or in apartments with no fixtures or space for their own machine, have absolutely no other alternative except hand-washing or paying a fortune for a laundromat.

==Systemic Problem==
A large number of new residential buildings are getting this mandatory-app-based laundry system that creates involuntary, captive markets while extracting multiple forms of value from residents with no viable opt out except moving house.

Their exploitative system operates as follows:

The machines automatically dispense heavily scented detergent and fabric softeners and will not operate when these chemicals are depleted.{{CitationNeeded}} Residents cannot bring their own detergent or avoid the provided chemicals. There are no alternative laundry facilities in buildings where these systems are installed, creating a true captive market

To use the machines, residents must download Alliance Laundry Systems' proprietary app, "Speed Queen" which requires personal information (name, phone, credit card, email, contact data) and includes mandatory data sharing with third parties with no opt-out provision. There is no alternative payment method - no coins, no cards, only the app, and they threaten to disable it and bar you if you enter any "fraudulent info". so any anonymising strategy won't work. This effectively bars access to basic amenities for those without smartphones, people with certain disabilities, or hypersensitivities , or those who value their privacy.{{Citation needed}}

The machines do work as ordinary washing and drying machines when not connected to the internet, with the ability for users to add their own products, but the machines are actively blocked from operating normally by the app when the internet connection is normal. Residents do not have access to the router in most setups.

There is a health angle too: Fabric softeners, detergents and synthetic fragrances genuinely stink. They emit volatile organic compounds (VOCs) including known carcinogens, and are linked to asthma symptoms, contact dermatitis, acne, debilitating migraines, and many chemical sensitivities.{{Citation needed}} Also, people with respiratory conditions, children, pregnant women, pets and people with chemical sensitivities, such as those caused by lupus or chemotherapy, are forced to expose themselves to these chemicals or give up on doing laundry in their own building.

Ironically, these mandatory fabric softeners also actively damage residents' property. Towels lose around 50% of their absorbency, athletic wear loses moisture-wicking properties, and flame-resistant children's sleepwear becomes less safe as the coating reduces its protective properties.{{Citation needed}}

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].

==Services==
This company does not provide products to end users, it allows tenants and residents of a building or housing estate to access and pay for washing and drying machines via an app, which requires unprotected private information with no opt out clause or guarantee of privacy. users are explicitly required to agree to share their information with any third party without notice before the app will operate. no other form of payment is possible and end users have no ability to decline to use the detergent and other chemicals that are pre-loaded into the machine.

==See also==
https://speedqueencommercial.com/en-us/multi-housing/

"Our equipment is set up for convenient payment options '''''including coin, card readers and the Speed Queen app''''' which includes an online wallet loaded with credit/debit, cash or mobile payments."

https://speedqueencommercial.com/en-us/speed-queen-insights-for-multi-housing/

These days, it’s '''''goodbye coin slots and hello app payments'''''. Reach more residents with convenient payment options.

Mobile, contactless payments create a hassle-free laundry experience.

Speed Queen Insights integrates with Apple Pay®, debit cards, credit cards and more.

==References==
{{reflist}}

[[Category:{{PAGENAME}}]]

Advertising overload

2026-03-11T15:50:36Z

Andrew V: /* References */ Fixed citing

{{SloppyAI}}{{Incomplete|Issue 1=Bottom section of the article includes AI generated lists|Issue 2=Bottom section of the article NEEDS sources!}}

Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |archive-url=https://web.archive.org/web/20250709000810/https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |archive-date=2025-07-09 |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>{{Cite web |title=YouTube Playing Three Minute Ads Prior To First Aid Videos |url=https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/ |url-status=dead |archive-url= |archive-date= |website=105.9 The Mountain}}</ref>

==Applications in industries==

===Operating systems===
Operating systems have been experiencing advertising overload, most notably the large market lead [[Windows]]. [[Activision Blizzard|King]]'s Candy Crush frequently comes pre-installed on [[Windows]] 10 operating systems,<ref>{{Cite web |last=Moscaritolo |first=Angela |date=15 May 2025 |title=Windows 10 Will Come With Candy Crush Saga Pre-Installed |url=https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |url-status=live |access-date=15 Mar 2025 |website=[[PCMag]] |archive-url=http://web.archive.org/web/20250130100032/https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |archive-date=30 Jan 2025}}</ref> without consumer consent, and this game is additionally loaded with ads.<ref>{{Cite web |title=Problems with ads in Candy Crush Saga - Solutions and tips |url=https://www.clashofgaming.com/en/problems-with-ads-in-candy-crush-saga-solutions-and-tips |url-status=dead |website=Clash of Gaming}}</ref> Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.<ref>{{Cite web |date=25 Feb 2020 |title=Unwanted ads in solitaire collection |url=https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]] |archive-url=http://web.archive.org/web/20250708174717/https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |archive-date=8 Jul 2025}}</ref><ref>{{Cite web |date=29 Aug 2024 |title=How to stop ads on Microsoft Solitaire collection? |url=https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |url-status=live |access-date=15 Mar 2025 |website=[[Games Learning Society]] |archive-url=http://web.archive.org/web/20250508004832/https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |archive-date=8 May 2025}}</ref> Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.<ref>{{Cite web |last=Hoffman |first=Chris |date=28 Feb 2021 |title=How to Disable All of Windows 10's Built-in Advertising |url=https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |url-status=live |access-date=15 Mar 2025 |website=[[How-To Geek]] |archive-url=http://web.archive.org/web/20260125093825/https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |archive-date=25 Jan 2026}}</ref><ref>{{Cite web |last=De Leon |first=Nicholas |date=21 Oct 2024 |title=How to Get Rid of the Ads and Other Shortcomings in Windows 11 |url=https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |url-status=live |access-date=15 Mar 2025 |website=[[Consumer Reports]] |archive-url=http://web.archive.org/web/20250723174357/https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |archive-date=23 Jul 2025}}</ref><ref>{{Cite web |date=1 Apr 2023 |title=Every time I login to my PC a screen advertising Game Pass appears. How do I stop this? |url=https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]] |archive-url=http://web.archive.org/web/20250708174703/https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |archive-date=8 Jul 2025}}</ref> Windows 10 additionally has pop-ups that frequently prompt legacy users to purchase Windows 11-supported hardware.<ref>{{Cite web |last=Irwin |first=Kate |date=21 Nov 2024 |title=Microsoft Pushes Copilot+ PCs on Windows 10 Users With Pop-Up Ads |url=https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |url-status=live |access-date=15 Mar 2024 |website=[[PCMag]] |archive-url=http://web.archive.org/web/20250126125054/https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |archive-date=26 Jan 2025}}</ref> While it is possible to disable this pop-up via registry editing in Win 10 Pro edition,<ref>{{Cite news |last=Stagg |first=Dave |date=Feb 14, 2022 |title=How to disable the Windows 11 Upgrade prompt |url=https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |access-date=Mar 15, 2025 |work=Endpoint Focus |url-status=live |archive-url=http://web.archive.org/web/20250130215921/https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |archive-date=30 Jan 2025}}</ref> the registries that are changed with this method are the ones which handle receiving any update, including security updates.

Smart televisions also have been seeing a sharp increase in advertisements within the operating system as well, such as [[Roku]]<ref>{{Cite web |title=Roku Advertising |url=https://advertising.roku.com |url-status=live |archive-url=http://web.archive.org/web/20260201023014/https://advertising.roku.com/ |archive-date=2026-02-01 |website=[[Roku Advertising]]}}</ref> and [[Amazon]] Fire TV.<ref>{{Cite web |title=Fire TV |url=https://advertising.amazon.com/resources/ad-specs/fire-tv |url-status=live |archive-url=https://web.archive.org/web/20251215085117/https://advertising.amazon.com/resources/ad-specs/fire-tv |archive-date=2025-12-15 |website=[[amazon ads]]}}</ref> [[Roku]] has faced criticism for its plans to introduce ads that appear whenever users pause a game they are playing.<ref>{{Cite web |last=Zwiezen |first=Zack |date=4 Apr 2024 |title=Roku’s New HDMI Tech Could Show Ads When You Pause Your Game |url=https://kotaku.com/roku-patent-hdmi-tech-tv-ads-game-console-pause-screen-1851388976 |url-status=live |access-date=15 Mar 2025 |website=[[Kotaku]] |archive-url=http://web.archive.org/web/20250708174717/https://kotaku.com/roku-patent-hdmi-tech-tv-ads-game-console-pause-screen-1851388976 |archive-date=8 Jul 2025}}</ref> This introduces privacy concerns since these detection systems depend on constant spying on consumer's activities.
[[File:Fire TV ads.png|thumb|A screenshot of the home screen for an Amazon Fire TV]]
[[File:Xbox One Dashboard.jpg|thumb|The Xbox One dashboard as of 2022]]
Users of [[Xbox]] One/Series<ref>{{Cite web |last=Gach |first=Ethan |date=26 Jul 2023 |title=New Xbox Dashboard Looks Great, Still Has Too Many Ads |url=https://kotaku.com/xbox-series-x-s-dashboard-update-game-pass-ui-1850679127 |url-status=live |access-date=15 Mar 2025 |website=[[Kotaku]] |archive-url=http://web.archive.org/web/20250725071633/https://kotaku.com/xbox-series-x-s-dashboard-update-game-pass-ui-1850679127 |archive-date=25 Jul 2025}}</ref><ref>{{Cite web |last=Micheals |first=Steve |date=22 Jan 2024 |title=Xbox Gamers Not Happy About Full-Screen Ads |url=https://gamerant.com/xbox-full-screen-ads/ |url-status=live |access-date=15 Mar 2025 |website=[[GameRant]] |archive-url=http://web.archive.org/web/20250724143350/https://gamerant.com/xbox-full-screen-ads/ |archive-date=24 Jul 2025}}</ref> and [[PlayStation]] 4/5 consoles,<ref>{{Cite web |last=Yin-Poole |first=Wesley |date=30 Sep 2024 |title=PS5 Homescreen Now Replaces Unique Video Game Art With Annoying Ads You Can’t Turn Off |url=https://www.ign.com/articles/ps5-homescreen-now-replaces-unique-video-game-art-with-annoying-ads-you-cant-turn-off |url-status=live |access-date=15 Mar 2025 |website=[[IGN]] |archive-url=http://web.archive.org/web/20250722001903/https://www.ign.com/articles/ps5-homescreen-now-replaces-unique-video-game-art-with-annoying-ads-you-cant-turn-off |archive-date=22 Jul 2025}}</ref><ref>{{Cite web |last=Bevan |first=Rhiannon |date=1 Oct 2024 |title=PlayStation Blames PS5 Dashboard Ads On "Tech Error" |url=https://www.thegamer.com/ps5-dashboard-ads-were-a-bug-tech-issue-removed/ |url-status=live |access-date=15 Mar 2025 |website=[[The Gamer]] |archive-url=http://web.archive.org/web/20241005041024/https://www.thegamer.com/ps5-dashboard-ads-were-a-bug-tech-issue-removed/ |archive-date=5 Oct 2024}}</ref><ref>{{Cite web |last=Co |first=Alex |date=29 Sep 2024 |title=PS5 New UI Update Also Brought Ads You Can’t Turn Off and Unwanted Forced News Feed to Select Titles |url=https://mp1st.com/news/ps5-new-ui-update-also-brought-unwanted-forced-news-feed-and-ads-to-select-titles |url-status=live |access-date=15 Mar 2025 |website=[[MP1ST]] |archive-url=http://web.archive.org/web/20250708174701/https://mp1st.com/news/ps5-new-ui-update-also-brought-unwanted-forced-news-feed-and-ads-to-select-titles |archive-date=8 Jul 2025}}</ref> have been receiving ads on the home screens of their systems for over a decade.<ref>[https://ar.inspiredpencil.com/pictures-2023/xbox-one-dashboard-ads Archive of dashboard ads for Xbox consoles]</ref> This practice dates back to the 7th console generation, such as on the [[Xbox]] 360.<ref>{{Cite web |date=2020-06-20 |title=The ads finally were removed from the Xbox 360 dashboard |url=https://www.neogaf.com/threads/the-ads-finally-were-removed-from-the-xbox-360-dashboard.1549854/ |url-status=live |archive-url=https://ghostarchive.org/archive/ZExyD |archive-date=2026-03-09 |website=[[NeoGAF]]}}</ref>{{Citation needed|reason=Low-quality source}}

===Streaming services===
In the late 2010s, there was a polarizing shift within the streaming service industry. New streaming services like IMDB TV and [[Roku]] Television came onto the scene offering free streaming, with the caveat of ads.<ref>{{Cite web |date=15 Mar 2025 |title=Free ad-supported streaming television |url=https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television |url-status=live |website=[[Wikipedia]] |archive-url=http://web.archive.org/web/20260203184000/https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television |archive-date=3 Feb 2026}}</ref> This inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users were forced to watch ads.<ref name=":8">[https://help.netflix.com/en/node/126831 ([http://web.archive.org/web/20260128131131/https://help.netflix.com/en/node/126831 Archived]) Ads on Netflix]</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=https://web.archive.org/web/20260215212237/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=15 Feb 2026}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=[[9meters]] |archive-url=http://web.archive.org/web/20250724175144/https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |archive-date=24 Jul 2025}}</ref> These premium providers, such as [[Netflix, Inc.|Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]] |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.

These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" />


===Traditional gaming===
While not on par with its Mobile gaming counterpart, traditional video games have also been experiencing this heavy increase in advertising. This has especially been seen and documented from titles such as [[Call of Duty]] and [[Fortnite]]. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase the products that are being promoted that day.<ref>{{Cite news |last=u/Character-Acrobatic |date=Jun 16, 2024 |title=Stop advertising inside the game |url=https://www.reddit.com/r/ModernWarfareIII/comments/1dgvt12/stop_advertising_inside_the_game/ |access-date=Mar 15, 2025 |work=reddit |url-status=live |archive-url=http://web.archive.org/web/20250118135659/https://www.reddit.com/r/ModernWarfareIII/comments/1dgvt12/stop_advertising_inside_the_game/ |archive-date=18 Jan 2025}}</ref><ref>{{Cite news |last=Makuch |first=Eddie |date=Nov 3, 2023 |title=Call Of Duty: Modern Warfare 3 Has A Full-Screen Ad That Some People Don't Like |url=https://www.gamespot.com/articles/call-of-duty-modern-warfare-3-has-a-full-screen-ad-that-some-people-dont-like/1100-6518890/ |access-date=Mar 15, 2025 |work=Gamespot |url-status=live |archive-url=http://web.archive.org/web/20260211104346/https://www.gamespot.com/articles/call-of-duty-modern-warfare-3-has-a-full-screen-ad-that-some-people-dont-like/1100-6518890/ |archive-date=11 Feb 2026}}</ref> Additionally, killcams in Call of Duty have seen ads as well.<ref>{{Cite news |last=Aguilar |first=Jorge A. |date=Feb 25, 2025 |title=Call of Duty Brings Advertisements to Player Killcams |url=https://www.howtogeek.com/call-of-duty-advertisements-player-killcams/ |access-date=Mar 15, 2025 |work=How to Geek |url-status=live |archive-url=http://web.archive.org/web/20260207081717/https://www.howtogeek.com/call-of-duty-advertisements-player-killcams/ |archive-date=7 Feb 2026}}</ref> 

[[Activision Blizzard]] has a dedicated advertising division for companies to advertise their products inside their games.<ref>{{Cite web |title=Powering brand connections in gaming |url=https://about.ads.microsoft.com/en/solutions/technology/gaming-solutions |url-status=live |archive-url=https://web.archive.org/web/20260103021919/https://www.activisionblizzardmedia.com/ |archive-date=2026-01-03 |website=[[Microsoft Advertising]]}}</ref> [[Epic Games, Inc.|Epic Games]] has done a similar thing.<ref>{{Cite web |author=Joey |date=24 Jul 2024 |title=Fortnite Ads |url=https://gomediashark.com/fortnite-ads/ |url-status=live |access-date=15 Mar 2025 |website=[[Media Shark]] |archive-url=http://web.archive.org/web/20260215212419/https://gomediashark.com/fortnite-ads/ |archive-date=15 Feb 2026}}</ref><ref>{{Cite web |last=Lattin |first=Pesach |date=27 Jan 2023 |title=Fortnite In-Game Advertising. How does it Work? |url=https://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/ |url-status=live |access-date=15 Mar 2025 |website=[[aDOtat]] |archive-url=http://web.archive.org/web/20251017164045/https://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/ |archive-date=17 Oct 2025}}</ref><ref>{{Cite news |last=Byrd |first=Matthew |date=Dec 2, 2020 |title=How Fortnite Became Gaming’s Great Shameless Marketing Tool |url=https://www.denofgeek.com/games/fortnite-marketing-tool-epic-games-events-star-wars-marvel/ |access-date=Mar 15, 2025 |work=Den of Geek |url-status=live |archive-url=http://web.archive.org/web/20251215013514/https://www.denofgeek.com/games/fortnite-marketing-tool-epic-games-events-star-wars-marvel/ |archive-date=15 Dec 2025}}</ref> It is expected that legitimate ads may be progressively more pervasive within the media that users pay for.<ref>{{Cite web |author=Olivia |date=11 Oct 2023 |title=In-Game Advertising: How it Works and Why it Works |url=https://abiosgaming.com/press/in-game-adverting-fortnite/ |url-status=live |access-date=15 Mar 2025 |website=[[Abios]] |archive-url=http://web.archive.org/web/20251205150742/https://abiosgaming.com/press/in-game-adverting-fortnite/ |archive-date=5 Dec 2025}}</ref><ref>{{Cite web |date=15 Mar 2025 |title=In-game advertising |url=https://en.wikipedia.org/wiki/In-game_advertising |url-status=live |website=[[Wikipedia]] |archive-url=http://web.archive.org/web/20251201201031/https://en.wikipedia.org/wiki/In-game_advertising |archive-date=1 Dec 2025}}</ref> Advertising agencies in general are also trying to integrate billboard ads for legitimate products inside games, such as Trackmania.<ref>{{Cite web |last=Vargas |first=Anthony |date=2 Mar 2022 |title=NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu |url=https://www.adexchanger.com/gaming/nbcu-adds-in-game-ads-to-its-sales-roster-through-partnership-with-anzu/ |url-status=live |access-date=15 Mar 2025 |website=[[Ad Exchanger]] |archive-url=http://web.archive.org/web/20251114020308/https://www.adexchanger.com/gaming/nbcu-adds-in-game-ads-to-its-sales-roster-through-partnership-with-anzu/ |archive-date=14 Nov 2025}}</ref>
[[File:Anzu-NBCU-partership-1024x490.jpg|thumb|In-game ads in Trackmania]]
Some platforms have gone so far as to send users notifications explicitly promoting these new products available for purchase within the game.<ref>{{Cite web |last=Khan |first=Huzaifa |date=24 Nov 2023 |title=Ubisoft Cites “Technical Error” For Recent In-Game Pop-Up Fiasco |url=https://exputer.com/news/games/ubisoft-technical-error-in-game-ad/ |url-status=live |access-date=15 Mar 2025 |website=[[Exputer]] |archive-url=http://web.archive.org/web/20251206085537/https://exputer.com/news/games/ubisoft-technical-error-in-game-ad/ |archive-date=6 Dec 2025}}</ref> Most have kept these notifications in-game,<ref>{{Cite web |title=How to get rid of GTA Online ads on loading screens |url=https://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/ |url-status=live |access-date=15 Mar 2025 |website=[[Reddit]] |archive-url=http://web.archive.org/web/20210127195925/https://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/ |archive-date=27 Jan 2021}}</ref> but some have been reported to leave notification pop-ups directly on users' devices.<ref>{{Cite web |date=4 Mar 2023 |title=Why am I constantly having game app ads popping up even when I'm not playing games? |url=https://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en |url-status=live |access-date=15 Mar 2025 |website=[[Google Play Help]] |archive-url=http://web.archive.org/web/20250115063953/https://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en |archive-date=15 Jan 2025}}</ref><ref>{{Cite web |date=12 Oct 2023 |title=Game ads keep popping up every 15-30 seconds! |url=https://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds |url-status=live |access-date=15 Mar 2025 |website=[[Amazon Forum]] |archive-url=http://web.archive.org/web/20250708174714/https://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds |archive-date=8 Jul 2025}}</ref> It is entirely plausible that these marketplace advertisements will increase in popularity from publishers as time goes on. <gallery>
File:Example of in-game ads.jpg|Cod MW3 - Ad in-game marketing the premium version
File:Tmobile Ad in fortnite.webp|Fortnite - Ad marketing T-Mobile
</gallery>

====Advergaming====
Further reading: [[Advergames]]
While not as popular as it once was, companies would pay developers to work on games that exist solely to advertise a product, such as McDonald's McWorld, which also advertised other products inside the game.<ref>Olivetti, Justin, [https://massivelyop.com/2020/05/23/the-game-archaeologist-mcdonalds-mcworld-mmo-is-a-thing-that-existed/ The Game Archaeologist: McDonalds’ McWorld MMO is a thing that existed] (2020-05-23) ([http://web.archive.org/web/20260223005215/https://massivelyop.com/2020/05/23/the-game-archaeologist-mcdonalds-mcworld-mmo-is-a-thing-that-existed/ Archived]) ([http://web.archive.org/web/20250829122526/https://massivelyop.com/2020/05/23/the-game-archaeologist-mcdonalds-mcworld-mmo-is-a-thing-that-existed/ Archived])</ref> Sometimes these games would also introduce additional anticonsumer practices, often to the detriment of young kids.<ref>{{Cite web |last=Moran |first=Eric |date=27 Jan 2023 |title=McWorld: What happens when a fast food restaurant create an online virtual world |url=https://www.youtube.com/watch?v=6nerFPG-PEQ |url-status=live |access-date=15 Mar 2025 |website=[[YouTube]] |archive-url=http://web.archive.org/web/20250825132954/https://www.youtube.com/watch?v=6nerFPG-PEQ |archive-date=25 Aug 2025}}</ref> Many of these games were made as shovelware as well, so many of these games are often not meant for an extended period of time to be accessible. Older advergames often only sold for a short period, only up to a few years at best, so if a game held any quality, there is a problem of [[FOMO]], this has been seen with popular titles such as Pepsiman on the PS1 or Cool Spot on the Sega Genesis. In the 2000s, these games often preferred accessing servers, mostly to encourage serving additional ads. Many of these would not last long, and these products people invest into are just taken away from them, such as ToonTown<ref>{{Cite web |last=Kelly |first=Heather |date=23 Aug 2013 |title=Coping with the loss of an online world |url=https://edition.cnn.com/2013/08/23/tech/gaming-gadgets/closing-toontown/index.html |url-status=live |access-date=15 Mar 2025 |website=[[CNN]] |archive-url=http://web.archive.org/web/20250813162715/https://edition.cnn.com/2013/08/23/tech/gaming-gadgets/closing-toontown/index.html |archive-date=13 Aug 2025}}</ref> or Club Penguin.<ref>{{Cite web |last=Martinelli |first=Marissa |date=3 Apr 2017 |title=Disney’s Beloved Club Penguin Has Shut Down After More Than a Decade. We Documented Its Final Days. |url=https://slate.com/culture/2017/04/what-the-end-of-disneys-mmo-club-penguin-was-like-inside-the-game.html |url-status=live |access-date=15 Mar 2025 |website=[[Slate]] |archive-url=http://web.archive.org/web/20251219191942/https://slate.com/culture/2017/04/what-the-end-of-disneys-mmo-club-penguin-was-like-inside-the-game.html |archive-date=19 Dec 2025}}</ref>

In the modern day, Advergaming has largely preferred existing metaverses, such as Roblox<ref>{{Cite web |last=Bains |first=Callum |date=13 Jul 2024 |title=‘Advergames’: how games platform Roblox became a corporate marketing playground |url=https://www.theguardian.com/games/article/2024/jul/13/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground |url-status=live |access-date=15 Mar 2025 |website=[[The Guardian]] |archive-url=https://web.archive.org/web/20260215212500/https://www.theguardian.com/games/article/2024/jul/13/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground |archive-date=15 Feb 2026}}</ref><ref>{{Cite web |last=Lee |first=Chantelle |date=4 Jun 2024 |title=Ikea is Hiring 10 Roblox Players to Work at In-Game Store |url=https://time.com/6985642/ikea-hiring-workers-roblox-game/ |url-status=live |access-date=15 Mar 2025 |website=[[Time]] |archive-url=http://web.archive.org/web/20250723195409/https://time.com/6985642/ikea-hiring-workers-roblox-game/ |archive-date=23 Jul 2025}}</ref> or the literal Metaverse.<ref>{{Cite web |last=Laughlin |first=Charles |date=14 Jun 2022 |title=Is Dining in the Metaverse Real? Brands Seem to Think So |url=https://www.localogy.com/2022/06/is-dining-in-the-metaverse-real-brands-seem-to-think-so/ |url-status=live |access-date=15 Mar 2025 |website=[[Localogy]] |archive-url=http://web.archive.org/web/20250708174722/https://www.localogy.com/2022/06/is-dining-in-the-metaverse-real-brands-seem-to-think-so/ |archive-date=8 Jul 2025}}</ref> These too, have brought controversy<ref>{{Cite web |last=Diaz |first=Ana |date=22 Apr 2022 |title=Roblox is ‘exploiting’ users with deceptive advertising, watchdog group says |url=https://www.polygon.com/23035640/roblox-ads-deceptive-ftc-complaint |url-status=live |access-date=15 Mar 2025 |website=[[Polygon]] |archive-url=http://web.archive.org/web/20260210010651/https://www.polygon.com/23035640/roblox-ads-deceptive-ftc-complaint/ |archive-date=10 Feb 2026}}</ref> and can be seen as anti-consumer.

===Mobile gaming===
A feature often associated with modern day mobile games are ads, especially [[False advertising|misleading ads]].<ref>{{Cite web |last=Shetty |first=Saurabh |date=27 Jan 2024 |title=How misleading mobile game ads are hurting the industry |url=https://gamingonphone.com/editorial/how-misleading-mobile-game-ads-are-hurting-the-industry/ |url-status=live |access-date=15 Mar 2025 |website=[[GamingonPhone]] |archive-url=http://web.archive.org/web/20250821164359/https://gamingonphone.com/editorial/how-misleading-mobile-game-ads-are-hurting-the-industry/ |archive-date=21 Aug 2025}}</ref><ref>{{Cite web |last=Raghuram |first=Vignesh |date=25 Oct 2024 |title=False Promises, Real Profits: Why Misleading Ads Work for Mobile Games |url=https://afkgaming.com/global/false-promises-real-profits-why-misleading-ads-work-for-mobile-games |url-status=live |access-date=15 Mar 2025 |website=[[AFKGaming]] |archive-url=http://web.archive.org/web/20250803090619/https://afkgaming.com/global/false-promises-real-profits-why-misleading-ads-work-for-mobile-games |archive-date=3 Aug 2025}}</ref> Unfortunately, publishers such as Puzzle1Studio, Metacore Games, and [[Rovio]] have a history of publishing titles that corner the consumer into frequently watching ads in the middle of their games.<ref name=":3">{{Cite web |last=LaMarca |first=Livia |date=8 Dec 2022 |title=Opinion {{!}} Oh my god, please stop the excessive ads on mobile games! |url=https://pittnews.com/article/177875/opinions/opinion-oh-my-god-please-stop-the-excessive-ads-on-mobile-games/ |url-status=live |access-date=15 Mar 2025 |website=[[ThePittNews]]|archive-url=http://web.archive.org/web/20260211161555/https://pittnews.com/article/177875/opinions/opinion-oh-my-god-please-stop-the-excessive-ads-on-mobile-games/ |archive-date=11 Feb 2026}}</ref> This practice additionally leeches into Microtransactions, wherein these app developers will intentionally try to coax users into watching ads for increased rewards, or to reduce cooldown times.<ref name=":3" /><ref name=":4">{{Cite web |last=Kew-Denniss |first=Zachary |date=7 Dec 2023 |title=Google and Apple share the blame for mobile gaming's awful reputation |url=https://www.androidpolice.com/google-apple-share-blame-for-mobile-gamings-awful-reputation/ |url-status=live |access-date=15 Mar 2025 |website=[[Android Police]] |archive-url=http://web.archive.org/web/20251213062816/https://www.androidpolice.com/google-apple-share-blame-for-mobile-gamings-awful-reputation/ |archive-date=13 Dec 2025}}</ref>

Major software distribution platforms, such as the Google Play store or the iOS App Store, often allow this behavior<ref name=":4" /> to persist from app developers, even featuring these ad-heavy games.

===Social media===
Social media has become a fundamental part of the advertising world, thanks to the ease with which targeted audiences can be reached based on their interests. There are various types of advertising that users encounter when using all major social media platforms.

====Native ads (In-feed ads)====
Native ads are designed to blend seamlessly into the rest of the feed, mimicking its appearance. They are generally more engaging and lead to stronger brand identification among consumers.<ref>{{Cite web |date=20 Apr 2015 |title=Ad Effectiveness Study: Native Ads Vs Banner Ads |url=https://www.sharethrough.com/blog/ad-effectiveness-study-native-ads-vs-banner-ads |url-status=live |access-date=15 Mar 2025 |website=[[Sharethrough]] |archive-url=http://web.archive.org/web/20251215071950/https://www.sharethrough.com/blog/ad-effectiveness-study-native-ads-vs-banner-ads |archive-date=15 Dec 2025}}</ref> Native ads are distinguishable from organic content by the label “sponsored,” often written in very small text. As highlighted by Dr. Bartosz W. Wojdynski’s research,<ref>{{Cite web |last=Wojdynski |first=Bartosz W. |date=Jul 2016 |title=The Deceptiveness of Sponsored News Articles: How Readers Recognize and Perceive Native Advertising |url=https://www.researchgate.net/publication/305718389_The_Deceptiveness_of_Sponsored_News_Articles_How_Readers_Recognize_and_Perceive_Native_Advertising |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]] |archive-url=http://web.archive.org/web/20230129003538/https://www.researchgate.net/publication/305718389_The_Deceptiveness_of_Sponsored_News_Articles_How_Readers_Recognize_and_Perceive_Native_Advertising |archive-date=29 Jan 2023}}</ref> native ads can easily be misleading. In fact, 68% of participants in his study failed to distinguish them from organic content. Therefore, it is crucial that these ads do not come across as deceptive. The [[Federal Trade Commission|FTC]] follows these three principles:<ref>{{Cite web |title=Native Advertising: A Guide for Businesses |url=https://www.ftc.gov/business-guidance/resources/native-advertising-guide-businesses |url-status=live |access-date=15 Mar 2025 |website=[[FTC]] |archive-url=http://web.archive.org/web/20260103230211/https://www.ftc.gov/business-guidance/resources/native-advertising-guide-businesses |archive-date=3 Jan 2026}}</ref><blockquote>
#'''Transparency is key''': An advertisement or promotional message should not suggest or imply to consumers that it is anything other than an ad.
#'''Clarity of commercial intent''': Some native ads may be so clearly commercial in nature that they are unlikely to mislead consumers even without a specific disclosure. In other cases, a disclosure may be necessary to ensure consumers understand the content is advertising.
#'''Clear and prominent disclosures''': If a disclosure is necessary to prevent deception, it must be clear and prominent.
</blockquote>
====Video Ads====
Video ads are among the most common forms of advertising on social media. They can appear either as standalone content or be inserted at the beginning, end, or middle of another video. Shorter, skippable, and non-intrusively placed ads perform better, as they respect user autonomy. Targeted ads are more likely to capture interest. As with other ad formats, transparency is crucial here as well, ensuring that the ad is not perceived as intrusive.<ref>{{Cite web |last=Krishnan |first=S. Shunmuga |last2=Sitaraman |first2=Ramesh K. |title=Understanding the Effectiveness of Video Ads: A Measurement Study |url=https://www.akamai.com/site/en/documents/research-paper/understanding-the-effectiveness-of-video-ads-a-measurement-study-technical-publication.pdf |url-status=live |access-date=15 Mar 2025 |archive-url=http://web.archive.org/web/20240722060725/https://www.akamai.com/site/en/documents/research-paper/understanding-the-effectiveness-of-video-ads-a-measurement-study-technical-publication.pdf |archive-date=22 Jul 2024}}</ref>

====Stories Ads====
Ads that appear in Stories are full-screen, vertical, and often feature interactive elements like swipe-up links, polls, or countdowns. They expire after 24 hours, giving them an ephemeral nature. Story ads are better perceived when they are creative, non-intrusive, and relevant to users' interests.<ref>{{Cite web |last=Mahatmavidya |first=P.A. |last2=Kerti Yasa |first2=Ni Nyoman |date=Mar 2020 |title=ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE |url=https://www.researchgate.net/publication/339884883_ADVERTISING_VALUE_OF_INSTAGRAM_STORIES_AND_THE_EFFECT_ON_MILLENNIAL%27S_ATTITUDE |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]] |archive-url=http://web.archive.org/web/20231126232406/https://www.researchgate.net/publication/339884883_ADVERTISING_VALUE_OF_INSTAGRAM_STORIES_AND_THE_EFFECT_ON_MILLENNIAL'S_ATTITUDE |archive-date=26 Nov 2023}}</ref>

====Influencer marketing====
Influencer marketing is a type of advertising in which brands team up with social media personalities, also known as influencers, to promote a product or service.

Most of these influencers have built a credible standing among a large and engaged following. Brands use brand deals to leverage the influencers' credibility and relatibility and reach audiences in ways that feel far more authentic than traditional advertising.

Users are more influenced by social media personalities who share their values and lifestyles. Consequently, authenticity, trustworthiness, and relevance are the key drivers of consumer behavior. Thus, when influencers share real-life experiences of using a product or service, their recommendations are more likely to resonate with followers and result in higher levels of engagement and purchase intent.<ref name=":5">{{Cite web |last=Chopra |first=Anjali |date=Jun 2020 |title=Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial |url=https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]] |archive-url=http://web.archive.org/web/20230506202540/https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |archive-date=6 May 2023}}</ref>

Congruence—the match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |archive-url=https://web.archive.org/web/20260225102404/https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |archive-date=25 February 2026 |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

Over-commercialization—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />

===Web===
See also: [[Advertising overload in websites|Advertising Overload in Websites]]
Ever since the introduction of cookies in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=[[HuffPost]] |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=[[The Conversation]] |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>Crossland, Archie, (2024-06-20) [https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Ad Overload: Are Publishers Showing Too Many Ads?] ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived]) ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived])</ref> the web itself has too many ads.

====Banner Ads====
Banner ads are the most common form of web ads and one of the oldest forms of digital advertising, usually appearing as rectangular graphics at the top, bottom, or sides of a webpage. However, despite their pervasiveness, their effectiveness has been questioned due to phenomena such as banner blindness, where users unconsciously ignore ad-like content. Banner ads work only if they are rightly placed, well designed, and relevant.<ref name=":7">{{Cite web |last=Lee |first=Joowon |last2=Ahn |first2=Jae-Hyeon |date=Oct 2012 |title=Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach |url=https://www.researchgate.net/publication/262090327_Attention_to_Banner_Ads_and_Their_Effectiveness_An_Eye-Tracking_Approach |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]] |archive-url=http://web.archive.org/web/20220930043417/https://www.researchgate.net/publication/262090327_Attention_to_Banner_Ads_and_Their_Effectiveness_An_Eye-Tracking_Approach |archive-date=30 Sep 2022}}</ref>

This research<ref name=":7" /> featured the use of eye-tracking technology to analyze how users behave with banner ads. It was found that such ads placed in central or prominent positions on a webpage receive significantly more attention than those in peripheral areas. Moreover, the animated and interactive banners are better at capturing attention than static ones; however, too much may become distracting and otherwise counterproductive. This also underlines that the relevance of the ad to the user's interests is one of the critical drivers of engagement. If banner ads are contextual, relating either to the content of the webpage or the browsing behavior of the user, they are more likely to be noticed and clicked. Advertisers should focus on creating non-intrusive, contextually relevant advertisements that add value to the user experience—not disrupt it.

==Notable Examples==
This section is a stub, please add to it!

===YouTube===
Here’s a breakdown of YouTube advertising, focusing on the specific ad formats and experiences across the website, iOS/Android apps, and TV platforms:

=====YouTube Ads on the Website=====

#'''Pre-Roll Ads (Video Ads)''':
#*Play before the selected video.
#*'''Types''':
#**'''Skippable Ads''': Allow users to skip after 5 seconds.
#**'''Non-Skippable Ads''': Typically 15-20 seconds long and cannot be skipped.
#'''Mid-Roll Ads''':
#*Appear during longer videos (10 minutes or more) at natural breaks.
#'''Bumper Ads''':
#*Short, non-skippable ads of 6 seconds.
#'''Display Ads''':
#*Banner ads that appear above the video suggestions sidebar.
#'''Overlay Ads''':
#*Semi-transparent banners that appear at the bottom of the video.

=====YouTube Ads on iOS/Android Apps=====

#'''Pre-Roll and Mid-Roll Ads''':
#*Similar to the website, but often more frequent due to the higher engagement on mobile devices.
#'''Bumper Ads''':
#*Similar to the website.
#'''In-Feed Ads''':
#*Appear in the home feed or search results as promoted videos.
#'''Shorts Ads''':
#*Short, vertical video ads that appear between YouTube Shorts clips.

=====YouTube Ads on TV Platforms (Smart TVs, Streaming Devices)=====

#'''Pre-Roll and Mid-Roll Ads''':
#*Longer pre-roll ads (up to 30 seconds) are common, as viewers are less likely to skip them.
#*Mid-roll ads are placed at natural breaks in longer videos, similar to traditional TV commercials.
#*Non-skippable ads are more prevalent
#'''Interactive Ads''':
#*Ads that allow users to interact using their remote (e.g., clicking for more information).

====Youtube premium controversy====
Recent controversy has brought up cases in which YouTube Premium subscribers still see advertisements—contrary to the service's own highlighting of offering an ad-free experience. Users have reported both pre-roll ads and mid-roll ads, along with promotional content in the Home feed.<ref>{{Cite web |title=I have YouTube premium, why am I getting adds. |url=https://www.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/ |url-status=live |access-date=15 Mar 2025 |website=[[Reddit]] |archive-url=http://web.archive.org/web/20250615050502/https://www.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/ |archive-date=15 Jun 2025}}</ref> In one prominent case, a user in Germany received an email from support at YouTube which said, in essence: "Sometimes promotional ads may appear for specific partnerships or limited-time offers," thereby hinting at the possibility of factors like location, viewing history, or special marketing efforts that could influence the event.

In response to these reports, a YouTube spokesperson confirmed that Premium members should not see either pre-roll or mid-roll ads. They further stated that if subscribers do, they should reach out to support immediately. YouTube also said that Premium members may have access to different rewards with trusted partners, which they outline on their benefits page, but those shouldn't show up as ads within the video itself.<ref>{{Cite web |last=Schoon |first=Ben |date=13 Nov 2024 |title=Some YouTube Premium users are seeing ads, but YouTube says they shouldn’t be |url=https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ |url-status=live |access-date=15 Mar 2025 |website=[[9to5google]] |archive-url=http://web.archive.org/web/20250801232117/https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ |archive-date=1 Aug 2025}}</ref> A fix for this is also shown in [https://www.newsbytesapp.com/news/science/why-youtube-premium-users-may-still-see-ads/story this guide].

==Further Reading==

*[[Stellantis in car advertisements]]
*[[Samsung ads in refrigerators]]
*[[Ad block]]

==References==
<references />

[[Category:Common terms]]
[[Category:Theme]]