Features on demand - Revision history

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	===Potential Security Risk===		===Potential Security Risk===
	The implementation of FoD will require internet-access through SaaS for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web \|title=Cybersecurity Challenges in the Automotive Industry \|url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. \|access-date=25 Aug 2025 \|website=Security Compass}}</ref>		The implementation of FoD will require internet-access through SaaS for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web \|title=Cybersecurity Challenges in the Automotive Industry \|url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. \|access-date=25 Aug 2025 \|website=Security Compass \|archive-url=http://web.archive.org/web/20250326042539/https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/ \|archive-date=26 Mar 2025}}</ref>

	==Examples==		==Examples==

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	==How it works==		==How it works==
	'''Features on Demand''' is built on top of the general On-Demand business model, which allows consumers to order a product or service conveniently, and receive it quickly.<ref>{{Cite web \|last=Jasani \|first=Mahil \|date=15 Jul 2025 \|title=On Demand Business Model: The Ultimate Guide \|url=https://www.apurple.co/insights/on-demand-business-model/#:~:text=What%20is%20the,key%20examples%20are%2C \|access-date=25 Aug 2025 \|website=aPurple}}</ref> Generally, FoD adds upon this by allowing consumers to add or later remove an additional feature or function whenever needed within a product they already own without human contact, allowing more customization and personalization. However, FoD is sometimes paired with a pay-per-use or subscription model, which charges the consumer to continue to have the feature or function activated.		'''Features on Demand''' is built on top of the general On-Demand business model, which allows consumers to order a product or service conveniently, and receive it quickly.<ref>{{Cite web \|last=Jasani \|first=Mahil \|date=15 Jul 2025 \|title=On Demand Business Model: The Ultimate Guide \|url=https://www.apurple.co/insights/on-demand-business-model/#:~:text=What%20is%20the,key%20examples%20are%2C \|access-date=25 Aug 2025 \|website=aPurple \|archive-url=http://web.archive.org/web/20251012051046/https://www.apurple.co/insights/on-demand-business-model/ \|archive-date=12 Oct 2025}}</ref> Generally, FoD adds upon this by allowing consumers to add or later remove an additional feature or function whenever needed within a product they already own without human contact, allowing more customization and personalization. However, FoD is sometimes paired with a pay-per-use or subscription model, which charges the consumer to continue to have the feature or function activated.

	In the Automotive industry, FoD is typically used with subscriptions. While FoD can be related to Over-The-Air (OTA) updates, OTA is used to update a vehicle's software wirelessly, while FoD uses OTA to enable or disable a feature or function after a subscription or fee is paid.<ref>{{Cite web \|date=20 Jun 2022 \|title=What is FOD? \|url=https://autovista24.autovistagroup.com/news/what-is-an-automotive-feature-on-demand/#:~:text=While%20closely%20linked,used%2Dvehicles%20market. \|access-date=25 Aug 2025 \|website=Autovista24}}</ref>		In the Automotive industry, FoD is typically used with subscriptions. While FoD can be related to Over-The-Air (OTA) updates, OTA is used to update a vehicle's software wirelessly, while FoD uses OTA to enable or disable a feature or function after a subscription or fee is paid.<ref>{{Cite web \|date=20 Jun 2022 \|title=What is FOD? \|url=https://autovista24.autovistagroup.com/news/what-is-an-automotive-feature-on-demand/#:~:text=While%20closely%20linked,used%2Dvehicles%20market. \|access-date=25 Aug 2025 \|website=Autovista24 \|archive-url=http://web.archive.org/web/20251114030924/https://autovista24.autovistagroup.com/news/what-is-an-automotive-feature-on-demand/ \|archive-date=14 Nov 2025}}</ref>

	In a more software related environment, FoD is related to [[Software as a service\|Software as a Service (SaaS)]], which often allows FoD to even function.		In a more software related environment, FoD is related to [[Software as a service\|Software as a Service (SaaS)]], which often allows FoD to even function.
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	===Ability to be Abused===		===Ability to be Abused===
	FoD features that require subscriptions can generate a lot of money for businesses. In the Automotive industry, FoD is projected to generate $5.2 billion in revenue by 2030.<ref>{{Cite web \|last=Hedge \|first=Gautham \|date=5 Nov 2024 \|title=Technological Breakthroughs and Shifting Consumer Preferences Fueling Feature on Demand (FoD) Growth in Passenger Vehicles \|url=https://www.frost.com/growth-opportunity-news/technological-breakthroughs-and-shifting-consumer-preferences-fueling-feature-on-demand-fod-growth-in-passenger-vehicles/#:~:text=As%20the%20FoD,million%20in%202023. \|access-date=25 Aug 2025 \|website=Frost & Sullivan}}</ref> The large potential for monetary gain can potentially motivate companies to lock more features or functions behind paywalls, which previously may have been free. This can cause a negative reaction from consumers, who may perceive this as "unfair," and create distrust.<ref name=":0">{{Cite web \|last=Schaefers \|first=Tobias \|last2=Leban \|first2=Marina \|last3=Vogt \|first3=Florian \|date=23 Oct 2020 \|title=On-demand features: Consumer reactions to tangibility and pricing structure \|url=https://www.sciencedirect.com/science/article/abs/pii/S0148296321007050 \|access-date=25 Aug 2025 \|website=ScienceDirect}}</ref> If consumers believe that a practice is unfair or not trustworthy, it is likely that they will switch to a different brand or service, which can seriously damage a business.<ref>{{Cite web \|last=Nguyen \|first=Bang \|last2=Klaus \|first2=Philipp \|date=9 Jun 2012 \|title=Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics \|url=https://www.sciencedirect.com/science/article/abs/pii/S0969698913000167#:~:text=Fairness%20is%20of%20great,White%20et%20al.%2C%202012 \|access-date=25 Aug 2025 \|website=ScienceDirect}}</ref>		FoD features that require subscriptions can generate a lot of money for businesses. In the Automotive industry, FoD is projected to generate $5.2 billion in revenue by 2030.<ref>{{Cite web \|last=Hedge \|first=Gautham \|date=5 Nov 2024 \|title=Technological Breakthroughs and Shifting Consumer Preferences Fueling Feature on Demand (FoD) Growth in Passenger Vehicles \|url=https://www.frost.com/growth-opportunity-news/technological-breakthroughs-and-shifting-consumer-preferences-fueling-feature-on-demand-fod-growth-in-passenger-vehicles/#:~:text=As%20the%20FoD,million%20in%202023. \|access-date=25 Aug 2025 \|website=Frost & Sullivan \|archive-url=http://web.archive.org/web/20251021173456/https://www.frost.com/growth-opportunity-news/technological-breakthroughs-and-shifting-consumer-preferences-fueling-feature-on-demand-fod-growth-in-passenger-vehicles/ \|archive-date=21 Oct 2025}}</ref> The large potential for monetary gain can potentially motivate companies to lock more features or functions behind paywalls, which previously may have been free. This can cause a negative reaction from consumers, who may perceive this as "unfair," and create distrust.<ref name=":0">{{Cite web \|last=Schaefers \|first=Tobias \|last2=Leban \|first2=Marina \|last3=Vogt \|first3=Florian \|date=23 Oct 2020 \|title=On-demand features: Consumer reactions to tangibility and pricing structure \|url=https://www.sciencedirect.com/science/article/abs/pii/S0148296321007050 \|access-date=25 Aug 2025 \|website=ScienceDirect \|archive-url=http://web.archive.org/web/20211106135502/https://www.sciencedirect.com/science/article/abs/pii/S0148296321007050 \|archive-date=6 Nov 2021}}</ref> If consumers believe that a practice is unfair or not trustworthy, it is likely that they will switch to a different brand or service, which can seriously damage a business.<ref>{{Cite web \|last=Nguyen \|first=Bang \|last2=Klaus \|first2=Philipp \|date=9 Jun 2012 \|title=Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics \|url=https://www.sciencedirect.com/science/article/abs/pii/S0969698913000167#:~:text=Fairness%20is%20of%20great,White%20et%20al.%2C%202012 \|access-date=25 Aug 2025 \|website=ScienceDirect \|archive-url=http://web.archive.org/web/20230331035504/https://www.sciencedirect.com/science/article/abs/pii/S0969698913000167 \|archive-date=31 Mar 2023}}</ref>

	===Hardware Disabled From Software===		===Hardware Disabled From Software===
	In industries such as the Automotive industry, tangible hardware, or hardware that is physically present within the product, may be disabled via software, often requiring a subscription to reactivate. An example of this is the [[BMW's heated seat subscription\|BMW Heated Seat Scandal]].<ref name=":1">{{Cite web \|last=Smith \|first=Christopher \|date=14 Jul 2022 \|title=BMW USA Won't Have Heated Seat Subscription If Option Is Already Chosen \|url=https://www.motor1.com/news/598281/bmw-usa-heated-seat-subscription-if-option-chosen/#:~:text=As%20premium%20vehicle,ConnectedDrive%20store%20online. \|access-date=25 Aug 2025 \|website=Motor1}}</ref> This practice has received a largely negative response from consumers, many of which may consider it "unfair."<ref name=":0" /> In a survey conducted by [https://norstat.co/ Norstat], 42% of respondents stated "I am not willing to pay on a regular basis for such additional functions," and 35% stated "It is outrageous to install useful functions in cars without activating them for the customer."<ref>{{Cite web \|last=Leimann \|first=Marc \|date=18 Apr 2019 \|title=Study on "Functions on Demand": Green lights for additional digital functions \|url=https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|url-status=dead \|archive-url=https://web.archive.org/web/20200701094913/https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|archive-date=1 Jul 2020 \|access-date=25 Aug 2025 \|website=Norstat}}</ref>		In industries such as the Automotive industry, tangible hardware, or hardware that is physically present within the product, may be disabled via software, often requiring a subscription to reactivate. An example of this is the [[BMW's heated seat subscription\|BMW Heated Seat Scandal]].<ref name=":1">{{Cite web \|last=Smith \|first=Christopher \|date=14 Jul 2022 \|title=BMW USA Won't Have Heated Seat Subscription If Option Is Already Chosen \|url=https://www.motor1.com/news/598281/bmw-usa-heated-seat-subscription-if-option-chosen/#:~:text=As%20premium%20vehicle,ConnectedDrive%20store%20online. \|access-date=25 Aug 2025 \|website=Motor1 \|archive-url=http://web.archive.org/web/20240804122818/https://www.motor1.com/news/598281/bmw-usa-heated-seat-subscription-if-option-chosen/ \|archive-date=4 Aug 2024}}</ref> This practice has received a largely negative response from consumers, many of which may consider it "unfair."<ref name=":0" /> In a survey conducted by [https://norstat.co/ Norstat], 42% of respondents stated "I am not willing to pay on a regular basis for such additional functions," and 35% stated "It is outrageous to install useful functions in cars without activating them for the customer."<ref>{{Cite web \|last=Leimann \|first=Marc \|date=18 Apr 2019 \|title=Study on "Functions on Demand": Green lights for additional digital functions \|url=https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|url-status=dead \|archive-url=https://web.archive.org/web/20200701094913/https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|archive-date=1 Jul 2020 \|access-date=25 Aug 2025 \|website=Norstat}}</ref>

	===Potential Security Risk===		===Potential Security Risk===
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	===Microsoft===		===Microsoft===
	[[Microsoft]] uses FoD in the Windows Operating System to allow users to add at any time, an example of a feature that can be added is the language resources, such as handwriting recognition. There does not seem to be any subscription required to add these features.<ref>{{Cite web \|date=17 Aug 2022 \|title=Features On Demand \|url=https://learn.microsoft.com/en-us/windows-hardware/manufacture/desktop/features-on-demand-v2--capabilities?view=windows-11#:~:text=08/17/2022-,Overview,new%20feature%2C%20it%20can%20request%20the%20feature%20package%20from%20Windows%20Update.,-You%20can%20also \|access-date=25 Aug 2025 \|website=Microsoft Learn}}</ref>		[[Microsoft]] uses FoD in the Windows Operating System to allow users to add at any time, an example of a feature that can be added is the language resources, such as handwriting recognition. There does not seem to be any subscription required to add these features.<ref>{{Cite web \|date=17 Aug 2022 \|title=Features On Demand \|url=https://learn.microsoft.com/en-us/windows-hardware/manufacture/desktop/features-on-demand-v2--capabilities?view=windows-11#:~:text=08/17/2022-,Overview,new%20feature%2C%20it%20can%20request%20the%20feature%20package%20from%20Windows%20Update.,-You%20can%20also \|access-date=25 Aug 2025 \|website=Microsoft Learn \|archive-url=http://web.archive.org/web/20260126131832/https://learn.microsoft.com/en-us/windows-hardware/manufacture/desktop/features-on-demand-v2--capabilities?view=windows-11 \|archive-date=26 Jan 2026}}</ref>

	===Audi===		===Audi===
	''Link to main article: [[Audi Basic HVAC "Sync" Function Paywalled]]''		''Link to main article: [[Audi Basic HVAC "Sync" Function Paywalled]]''

	After an HVAC system had been paywalled via software, [[Audi]] has made a pivot in the direction of implementing more FoD features.<ref>{{Cite web \|date=2 Apr 2022 \|title=Audi Driver Horrified After Basic Functionality Hidden Behind Paywall \|url=https://carbuzz.com/news/audi-q4-e-tron-owner-stunned-by-paywall-block-on-climate-control-feature/#:~:text=When%20a%20feature,not%20been%20purchased%22. \|access-date=25 Aug 2025 \|website=CarBuzz}}</ref><ref>{{Cite web \|last=Neves \|first=Jarryd \|date=5 Nov 2023 \|title=Audi Going Big With On-Demand Subscription Features From 2024 \|url=https://carbuzz.com/news/audi-going-big-with-on-demand-subscription-features-from-2024/#:~:text=This%20is%20according%20to%20Oliver,A4%2C%20A5%2C%20and%20Q5. \|access-date=25 Aug 2025 \|website=CarBuzz}}</ref>		After an HVAC system had been paywalled via software, [[Audi]] has made a pivot in the direction of implementing more FoD features.<ref>{{Cite web \|date=2 Apr 2022 \|title=Audi Driver Horrified After Basic Functionality Hidden Behind Paywall \|url=https://carbuzz.com/news/audi-q4-e-tron-owner-stunned-by-paywall-block-on-climate-control-feature/#:~:text=When%20a%20feature,not%20been%20purchased%22. \|access-date=25 Aug 2025 \|website=CarBuzz \|archive-url=https://web.archive.org/web/20260223032423/https://carbuzz.com/news/audi-q4-e-tron-owner-stunned-by-paywall-block-on-climate-control-feature/ \|archive-date=23 Feb 2026}}</ref><ref>{{Cite web \|last=Neves \|first=Jarryd \|date=5 Nov 2023 \|title=Audi Going Big With On-Demand Subscription Features From 2024 \|url=https://carbuzz.com/news/audi-going-big-with-on-demand-subscription-features-from-2024/#:~:text=This%20is%20according%20to%20Oliver,A4%2C%20A5%2C%20and%20Q5. \|access-date=25 Aug 2025 \|website=CarBuzz \|archive-url=https://web.archive.org/web/20260223032548/https://carbuzz.com/news/audi-going-big-with-on-demand-subscription-features-from-2024/ \|archive-date=23 Feb 2026}}</ref>

	===BMW===		===BMW===
	''Link to main article: [[BMW's heated seat subscription]]''		''Link to main article: [[BMW's heated seat subscription]]''

	[[BMW]] used FoD to paywall heated seats within their vehicles, requiring a subscription to enable the previously free function.<ref name=":1" /> This, however, was eventually reverted due to consumer backlash.<ref>{{Cite web \|last=Attwood \|first=James \|date=7 Sep 2023 \|title=BMW will not charge extra to activate existing functions in cars \|url=https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars#:~:text=What%20we%20don%E2%80%99t%20do%20any%20more \|access-date=25 Aug 2025 \|website=AutoCar}}</ref>		[[BMW]] used FoD to paywall heated seats within their vehicles, requiring a subscription to enable the previously free function.<ref name=":1" /> This, however, was eventually reverted due to consumer backlash.<ref>{{Cite web \|last=Attwood \|first=James \|date=7 Sep 2023 \|title=BMW will not charge extra to activate existing functions in cars \|url=https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars#:~:text=What%20we%20don%E2%80%99t%20do%20any%20more \|access-date=25 Aug 2025 \|website=AutoCar \|archive-url=http://web.archive.org/web/20260206183512/https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars \|archive-date=6 Feb 2026}}</ref>

	==References==		==References==

AnotherConsumerRightsPerson: /* References */ changing cats with AWB

2025-10-26T18:46:38Z

References: changing cats with AWB

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	[[Category:Common terms]]		[[Category:Common terms]]
	[[Category:Anti-~~Consumer Practices~~]]		[[Category:Anti-consumer practices]]

Drakeula: Drakeula moved page Features on Demand to Features on demand: Misspelled title: Not in sentence case

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Drakeula moved page Features on Demand to Features on demand: Misspelled title: Not in sentence case

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AnotherConsumerRightsPerson: Added to category Anti-Consumer Practices.

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Added to category Anti-Consumer Practices.

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			[[Category:Anti-Consumer Practices]]

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Fixed minor consistency issues

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	'''Features on Demand''' is built on top of the general On-Demand business model, which allows consumers to order a product or service conveniently, and receive it quickly.<ref>{{Cite web \|last=Jasani \|first=Mahil \|date=15 Jul 2025 \|title=On Demand Business Model: The Ultimate Guide \|url=https://www.apurple.co/insights/on-demand-business-model/#:~:text=What%20is%20the,key%20examples%20are%2C \|access-date=25 Aug 2025 \|website=aPurple}}</ref> Generally, FoD adds upon this by allowing consumers to add or later remove an additional feature or function whenever needed within a product they already own without human contact, allowing more customization and personalization. However, FoD is sometimes paired with a pay-per-use or subscription model, which charges the consumer to continue to have the feature or function activated.		'''Features on Demand''' is built on top of the general On-Demand business model, which allows consumers to order a product or service conveniently, and receive it quickly.<ref>{{Cite web \|last=Jasani \|first=Mahil \|date=15 Jul 2025 \|title=On Demand Business Model: The Ultimate Guide \|url=https://www.apurple.co/insights/on-demand-business-model/#:~:text=What%20is%20the,key%20examples%20are%2C \|access-date=25 Aug 2025 \|website=aPurple}}</ref> Generally, FoD adds upon this by allowing consumers to add or later remove an additional feature or function whenever needed within a product they already own without human contact, allowing more customization and personalization. However, FoD is sometimes paired with a pay-per-use or subscription model, which charges the consumer to continue to have the feature or function activated.

	In the ~~automotive~~ industry, FoD is typically used with subscriptions. While FoD can be related to Over-The-Air(OTA) updates, OTA is used to update a vehicle's software wirelessly, while FoD uses OTA to enable or disable a feature or function after a subscription or fee is paid.<ref>{{Cite web \|date=20 Jun 2022 \|title=What is FOD? \|url=https://autovista24.autovistagroup.com/news/what-is-an-automotive-feature-on-demand/#:~:text=While%20closely%20linked,used%2Dvehicles%20market. \|access-date=25 Aug 2025 \|website=Autovista24}}</ref>		In the Automotive industry, FoD is typically used with subscriptions. While FoD can be related to Over-The-Air (OTA) updates, OTA is used to update a vehicle's software wirelessly, while FoD uses OTA to enable or disable a feature or function after a subscription or fee is paid.<ref>{{Cite web \|date=20 Jun 2022 \|title=What is FOD? \|url=https://autovista24.autovistagroup.com/news/what-is-an-automotive-feature-on-demand/#:~:text=While%20closely%20linked,used%2Dvehicles%20market. \|access-date=25 Aug 2025 \|website=Autovista24}}</ref>

	In a more software related environment, FoD is related to [[Software as a service\|Software as a Service(SaaS)]], which often allows FoD to even function.		In a more software related environment, FoD is related to [[Software as a service\|Software as a Service (SaaS)]], which often allows FoD to even function.

	==Why it can be a problem==		==Why it can be a problem==
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	===Potential Security Risk===		===Potential Security Risk===
	The implementation of FoD will require internet-access for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web \|title=Cybersecurity Challenges in the Automotive Industry \|url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. \|access-date=25 Aug 2025 \|website=Security Compass}}</ref>		The implementation of FoD will require internet-access through SaaS for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web \|title=Cybersecurity Challenges in the Automotive Industry \|url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. \|access-date=25 Aug 2025 \|website=Security Compass}}</ref>

	==Examples==		==Examples==

Clippytron: Fixed reference

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Fixed reference

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	==Why it can be a problem==		==Why it can be a problem==

	=== Ability to be Abused ===		===Ability to be Abused===
	FoD features that require subscriptions can generate a lot of money for businesses. In the Automotive industry, FoD is projected to generate $5.2 billion in revenue by 2030.<ref>{{Cite web \|last=Hedge \|first=Gautham \|date=5 Nov 2024 \|title=Technological Breakthroughs and Shifting Consumer Preferences Fueling Feature on Demand (FoD) Growth in Passenger Vehicles \|url=https://www.frost.com/growth-opportunity-news/technological-breakthroughs-and-shifting-consumer-preferences-fueling-feature-on-demand-fod-growth-in-passenger-vehicles/#:~:text=As%20the%20FoD,million%20in%202023. \|access-date=25 Aug 2025 \|website=Frost & Sullivan}}</ref> The large potential for monetary gain can potentially motivate companies to lock more features or functions behind paywalls, which previously may have been free. This can cause a negative reaction from consumers, who may perceive this as "unfair," and create distrust.<ref name=":0">{{Cite web \|last=Schaefers \|first=Tobias \|last2=Leban \|first2=Marina \|last3=Vogt \|first3=Florian \|date=23 Oct 2020 \|title=On-demand features: Consumer reactions to tangibility and pricing structure \|url=https://www.sciencedirect.com/science/article/abs/pii/S0148296321007050 \|access-date=25 Aug 2025 \|website=ScienceDirect}}</ref> If consumers believe that a practice is unfair or not trustworthy, it is likely that they will switch to a different brand or service, which can seriously damage a business.<ref>{{Cite web \|last=Nguyen \|first=Bang \|last2=Klaus \|first2=Philipp \|date=9 Jun 2012 \|title=Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics \|url=https://www.sciencedirect.com/science/article/abs/pii/S0969698913000167#:~:text=Fairness%20is%20of%20great,White%20et%20al.%2C%202012 \|access-date=25 Aug 2025 \|website=ScienceDirect}}</ref>		FoD features that require subscriptions can generate a lot of money for businesses. In the Automotive industry, FoD is projected to generate $5.2 billion in revenue by 2030.<ref>{{Cite web \|last=Hedge \|first=Gautham \|date=5 Nov 2024 \|title=Technological Breakthroughs and Shifting Consumer Preferences Fueling Feature on Demand (FoD) Growth in Passenger Vehicles \|url=https://www.frost.com/growth-opportunity-news/technological-breakthroughs-and-shifting-consumer-preferences-fueling-feature-on-demand-fod-growth-in-passenger-vehicles/#:~:text=As%20the%20FoD,million%20in%202023. \|access-date=25 Aug 2025 \|website=Frost & Sullivan}}</ref> The large potential for monetary gain can potentially motivate companies to lock more features or functions behind paywalls, which previously may have been free. This can cause a negative reaction from consumers, who may perceive this as "unfair," and create distrust.<ref name=":0">{{Cite web \|last=Schaefers \|first=Tobias \|last2=Leban \|first2=Marina \|last3=Vogt \|first3=Florian \|date=23 Oct 2020 \|title=On-demand features: Consumer reactions to tangibility and pricing structure \|url=https://www.sciencedirect.com/science/article/abs/pii/S0148296321007050 \|access-date=25 Aug 2025 \|website=ScienceDirect}}</ref> If consumers believe that a practice is unfair or not trustworthy, it is likely that they will switch to a different brand or service, which can seriously damage a business.<ref>{{Cite web \|last=Nguyen \|first=Bang \|last2=Klaus \|first2=Philipp \|date=9 Jun 2012 \|title=Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics \|url=https://www.sciencedirect.com/science/article/abs/pii/S0969698913000167#:~:text=Fairness%20is%20of%20great,White%20et%20al.%2C%202012 \|access-date=25 Aug 2025 \|website=ScienceDirect}}</ref>

	=== Hardware Disabled From Software ===		===Hardware Disabled From Software===
	In industries such as the Automotive industry, tangible hardware, or hardware that is physically present within the product, may be disabled via software, often requiring a subscription to reactivate. An example of this is the [[BMW's heated seat subscription\|BMW Heated Seat Scandal]].<ref name=":1">{{Cite web \|last=Smith \|first=Christopher \|date=14 Jul 2022 \|title=BMW USA Won't Have Heated Seat Subscription If Option Is Already Chosen \|url=https://www.motor1.com/news/598281/bmw-usa-heated-seat-subscription-if-option-chosen/#:~:text=As%20premium%20vehicle,ConnectedDrive%20store%20online. \|access-date=25 Aug 2025 \|website=Motor1}}</ref> This practice has received a largely negative response from consumers, many of which may consider it "unfair."<ref name=":0" /> In a survey conducted by [https://norstat.co/ Norstat], 42% of respondents stated "I am not willing to pay on a regular basis for such additional functions," and 35% stated "It is outrageous to install useful functions in cars without activating them for the customer."<ref>{{Cite web \|last=Leimann \|first=Marc \|date=18 Apr 2019 \|title=Study on "Functions on Demand": Green lights for additional digital functions \|url=https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|url-status=dead \|archive-url=https://web.archive.org/web/20200701094913/https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|archive-date=1 Jul 2020 \|access-date=25 Aug 2025 \|website=Norstat}}</ref>		In industries such as the Automotive industry, tangible hardware, or hardware that is physically present within the product, may be disabled via software, often requiring a subscription to reactivate. An example of this is the [[BMW's heated seat subscription\|BMW Heated Seat Scandal]].<ref name=":1">{{Cite web \|last=Smith \|first=Christopher \|date=14 Jul 2022 \|title=BMW USA Won't Have Heated Seat Subscription If Option Is Already Chosen \|url=https://www.motor1.com/news/598281/bmw-usa-heated-seat-subscription-if-option-chosen/#:~:text=As%20premium%20vehicle,ConnectedDrive%20store%20online. \|access-date=25 Aug 2025 \|website=Motor1}}</ref> This practice has received a largely negative response from consumers, many of which may consider it "unfair."<ref name=":0" /> In a survey conducted by [https://norstat.co/ Norstat], 42% of respondents stated "I am not willing to pay on a regular basis for such additional functions," and 35% stated "It is outrageous to install useful functions in cars without activating them for the customer."<ref>{{Cite web \|last=Leimann \|first=Marc \|date=18 Apr 2019 \|title=Study on "Functions on Demand": Green lights for additional digital functions \|url=https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|url-status=dead \|archive-url=https://web.archive.org/web/20200701094913/https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ \|archive-date=1 Jul 2020 \|access-date=25 Aug 2025 \|website=Norstat}}</ref>

	=== Potential Security Risk ===		===Potential Security Risk===
	The implementation of FoD will require internet-access for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web \|title=Cybersecurity Challenges in the Automotive Industry \|url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. \|access-date=25 Aug 2025 \|website=Security Compass}}</ref>		The implementation of FoD will require internet-access for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web \|title=Cybersecurity Challenges in the Automotive Industry \|url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. \|access-date=25 Aug 2025 \|website=Security Compass}}</ref>

	==Examples==		==Examples==

	=== Microsoft ===		===Microsoft===
	[[Microsoft]] uses FoD in the Windows Operating System to allow users to add at any time, an example of a feature that can be added is the language resources, such as handwriting recognition. There does not seem to be any subscription required to add these features.<ref>{{Cite web \|date=17 Aug 2022 \|title=Features On Demand \|url=https://learn.microsoft.com/en-us/windows-hardware/manufacture/desktop/features-on-demand-v2--capabilities?view=windows-11#:~:text=08/17/2022-,Overview,new%20feature%2C%20it%20can%20request%20the%20feature%20package%20from%20Windows%20Update.,-You%20can%20also \|access-date=25 Aug 2025 \|website=Microsoft Learn}}</ref>		[[Microsoft]] uses FoD in the Windows Operating System to allow users to add at any time, an example of a feature that can be added is the language resources, such as handwriting recognition. There does not seem to be any subscription required to add these features.<ref>{{Cite web \|date=17 Aug 2022 \|title=Features On Demand \|url=https://learn.microsoft.com/en-us/windows-hardware/manufacture/desktop/features-on-demand-v2--capabilities?view=windows-11#:~:text=08/17/2022-,Overview,new%20feature%2C%20it%20can%20request%20the%20feature%20package%20from%20Windows%20Update.,-You%20can%20also \|access-date=25 Aug 2025 \|website=Microsoft Learn}}</ref>

	=== Audi ===		===Audi===
	''Link to main article: [[Audi Basic HVAC "Sync" Function Paywalled]]''		''Link to main article: [[Audi Basic HVAC "Sync" Function Paywalled]]''

	After an HVAC system had been paywalled via software, [[Audi]] has made a pivot in the direction of implementing more FoD features.<ref>{{Cite web \|date=2 Apr 2022 \|title=Audi Driver Horrified After Basic Functionality Hidden Behind Paywall \|url=https://carbuzz.com/news/audi-q4-e-tron-owner-stunned-by-paywall-block-on-climate-control-feature/#:~:text=When%20a%20feature,not%20been%20purchased%22. \|access-date=25 Aug 2025 \|website=CarBuzz}}</ref><ref>{{Cite web \|last=Neves \|first=Jarryd \|date=5 Nov 2023 \|title=Audi Going Big With On-Demand Subscription Features From 2024 \|url=https://carbuzz.com/news/audi-going-big-with-on-demand-subscription-features-from-2024/#:~:text=This%20is%20according%20to%20Oliver,A4%2C%20A5%2C%20and%20Q5. \|access-date=25 Aug 2025 \|website=CarBuzz}}</ref>		After an HVAC system had been paywalled via software, [[Audi]] has made a pivot in the direction of implementing more FoD features.<ref>{{Cite web \|date=2 Apr 2022 \|title=Audi Driver Horrified After Basic Functionality Hidden Behind Paywall \|url=https://carbuzz.com/news/audi-q4-e-tron-owner-stunned-by-paywall-block-on-climate-control-feature/#:~:text=When%20a%20feature,not%20been%20purchased%22. \|access-date=25 Aug 2025 \|website=CarBuzz}}</ref><ref>{{Cite web \|last=Neves \|first=Jarryd \|date=5 Nov 2023 \|title=Audi Going Big With On-Demand Subscription Features From 2024 \|url=https://carbuzz.com/news/audi-going-big-with-on-demand-subscription-features-from-2024/#:~:text=This%20is%20according%20to%20Oliver,A4%2C%20A5%2C%20and%20Q5. \|access-date=25 Aug 2025 \|website=CarBuzz}}</ref>

	=== BMW ===		===BMW===
	''Link to main article: [[BMW's heated seat subscription]]''		''Link to main article: [[BMW's heated seat subscription]]''

	[[BMW]] used FoD to paywall heated seats within their vehicles, requiring a subscription to enable the previously free function.<ref name=":1" /> This, however, was eventually reverted due to consumer backlash.<ref>{{Cite web \|last=Attwood \|first=James \|date=7 Sep 2023 \|title="BMW will not charge extra to activate existing functions in cars" \|url=https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars#:~:text=What%20we%20don%E2%80%99t%20do%20any%20more \|access-date=25 Aug 2025 \|website=AutoCar}}</ref>		[[BMW]] used FoD to paywall heated seats within their vehicles, requiring a subscription to enable the previously free function.<ref name=":1" /> This, however, was eventually reverted due to consumer backlash.<ref>{{Cite web \|last=Attwood \|first=James \|date=7 Sep 2023 \|title=BMW will not charge extra to activate existing functions in cars \|url=https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars#:~:text=What%20we%20don%E2%80%99t%20do%20any%20more \|access-date=25 Aug 2025 \|website=AutoCar}}</ref>

	==References==		==References==

Clippytron: Created this page

2025-08-26T01:40:01Z

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'''Features on Demand (FoD)''', also called On-Demand Features (ODF) or Functions on Demand, refers to the process in which businesses provide a particular function or feature that can be added whenever the consumer wants or needs it. FoD can also allow for subscription models to be added effectively, allowing monetary gain for businesses. However, this has led to situations involving tangible hardware being disabled via software, requiring a subscription to enable the feature.

==How it works==
'''Features on Demand''' is built on top of the general On-Demand business model, which allows consumers to order a product or service conveniently, and receive it quickly.<ref>{{Cite web |last=Jasani |first=Mahil |date=15 Jul 2025 |title=On Demand Business Model: The Ultimate Guide |url=https://www.apurple.co/insights/on-demand-business-model/#:~:text=What%20is%20the,key%20examples%20are%2C |access-date=25 Aug 2025 |website=aPurple}}</ref> Generally, FoD adds upon this by allowing consumers to add or later remove an additional feature or function whenever needed within a product they already own without human contact, allowing more customization and personalization. However, FoD is sometimes paired with a pay-per-use or subscription model, which charges the consumer to continue to have the feature or function activated.

In the automotive industry, FoD is typically used with subscriptions. While FoD can be related to Over-The-Air(OTA) updates, OTA is used to update a vehicle's software wirelessly, while FoD uses OTA to enable or disable a feature or function after a subscription or fee is paid.<ref>{{Cite web |date=20 Jun 2022 |title=What is FOD? |url=https://autovista24.autovistagroup.com/news/what-is-an-automotive-feature-on-demand/#:~:text=While%20closely%20linked,used%2Dvehicles%20market. |access-date=25 Aug 2025 |website=Autovista24}}</ref>

In a more software related environment, FoD is related to [[Software as a service|Software as a Service(SaaS)]], which often allows FoD to even function.

==Why it can be a problem==

=== Ability to be Abused ===
FoD features that require subscriptions can generate a lot of money for businesses. In the Automotive industry, FoD is projected to generate $5.2 billion in revenue by 2030.<ref>{{Cite web |last=Hedge |first=Gautham |date=5 Nov 2024 |title=Technological Breakthroughs and Shifting Consumer Preferences Fueling Feature on Demand (FoD) Growth in Passenger Vehicles |url=https://www.frost.com/growth-opportunity-news/technological-breakthroughs-and-shifting-consumer-preferences-fueling-feature-on-demand-fod-growth-in-passenger-vehicles/#:~:text=As%20the%20FoD,million%20in%202023. |access-date=25 Aug 2025 |website=Frost & Sullivan}}</ref> The large potential for monetary gain can potentially motivate companies to lock more features or functions behind paywalls, which previously may have been free. This can cause a negative reaction from consumers, who may perceive this as "unfair," and create distrust.<ref name=":0">{{Cite web |last=Schaefers |first=Tobias |last2=Leban |first2=Marina |last3=Vogt |first3=Florian |date=23 Oct 2020 |title=On-demand features: Consumer reactions to tangibility and pricing structure |url=https://www.sciencedirect.com/science/article/abs/pii/S0148296321007050 |access-date=25 Aug 2025 |website=ScienceDirect}}</ref> If consumers believe that a practice is unfair or not trustworthy, it is likely that they will switch to a different brand or service, which can seriously damage a business.<ref>{{Cite web |last=Nguyen |first=Bang |last2=Klaus |first2=Philipp |date=9 Jun 2012 |title=Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics |url=https://www.sciencedirect.com/science/article/abs/pii/S0969698913000167#:~:text=Fairness%20is%20of%20great,White%20et%20al.%2C%202012 |access-date=25 Aug 2025 |website=ScienceDirect}}</ref>

=== Hardware Disabled From Software ===
In industries such as the Automotive industry, tangible hardware, or hardware that is physically present within the product, may be disabled via software, often requiring a subscription to reactivate. An example of this is the [[BMW's heated seat subscription|BMW Heated Seat Scandal]].<ref name=":1">{{Cite web |last=Smith |first=Christopher |date=14 Jul 2022 |title=BMW USA Won't Have Heated Seat Subscription If Option Is Already Chosen |url=https://www.motor1.com/news/598281/bmw-usa-heated-seat-subscription-if-option-chosen/#:~:text=As%20premium%20vehicle,ConnectedDrive%20store%20online. |access-date=25 Aug 2025 |website=Motor1}}</ref> This practice has received a largely negative response from consumers, many of which may consider it "unfair."<ref name=":0" /> In a survey conducted by [https://norstat.co/ Norstat], 42% of respondents stated "I am not willing to pay on a regular basis for such additional functions," and 35% stated "It is outrageous to install useful functions in cars without activating them for the customer."<ref>{{Cite web |last=Leimann |first=Marc |date=18 Apr 2019 |title=Study on "Functions on Demand": Green lights for additional digital functions |url=https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ |url-status=dead |archive-url=https://web.archive.org/web/20200701094913/https://norstatgroup.com/articles/detail/news/study-on-functions-on-demand-green-lights-for-additional-digital-functions/ |archive-date=1 Jul 2020 |access-date=25 Aug 2025 |website=Norstat}}</ref>

=== Potential Security Risk ===
The implementation of FoD will require internet-access for the necessary software to function. However, this can open more areas of attack for cybercriminals if not handled correctly, for example: a connected car could experience a Denial of Service attack, which can manipulate the engine and car locks.<ref>{{Cite web |title=Cybersecurity Challenges in the Automotive Industry |url=https://www.securitycompass.com/whitepapers/cybersecurity-challenges-in-the-automotive-industry/#:~:text=In%20a%202014%20study%2C%20researchers,found%20in%20their%20connected%20vehicles. |access-date=25 Aug 2025 |website=Security Compass}}</ref>

==Examples==

=== Microsoft ===
[[Microsoft]] uses FoD in the Windows Operating System to allow users to add at any time, an example of a feature that can be added is the language resources, such as handwriting recognition. There does not seem to be any subscription required to add these features.<ref>{{Cite web |date=17 Aug 2022 |title=Features On Demand |url=https://learn.microsoft.com/en-us/windows-hardware/manufacture/desktop/features-on-demand-v2--capabilities?view=windows-11#:~:text=08/17/2022-,Overview,new%20feature%2C%20it%20can%20request%20the%20feature%20package%20from%20Windows%20Update.,-You%20can%20also |access-date=25 Aug 2025 |website=Microsoft Learn}}</ref>

=== Audi ===
''Link to main article: [[Audi Basic HVAC "Sync" Function Paywalled]]''

After an HVAC system had been paywalled via software, [[Audi]] has made a pivot in the direction of implementing more FoD features.<ref>{{Cite web |date=2 Apr 2022 |title=Audi Driver Horrified After Basic Functionality Hidden Behind Paywall |url=https://carbuzz.com/news/audi-q4-e-tron-owner-stunned-by-paywall-block-on-climate-control-feature/#:~:text=When%20a%20feature,not%20been%20purchased%22. |access-date=25 Aug 2025 |website=CarBuzz}}</ref><ref>{{Cite web |last=Neves |first=Jarryd |date=5 Nov 2023 |title=Audi Going Big With On-Demand Subscription Features From 2024 |url=https://carbuzz.com/news/audi-going-big-with-on-demand-subscription-features-from-2024/#:~:text=This%20is%20according%20to%20Oliver,A4%2C%20A5%2C%20and%20Q5. |access-date=25 Aug 2025 |website=CarBuzz}}</ref>

=== BMW ===
''Link to main article: [[BMW's heated seat subscription]]''

[[BMW]] used FoD to paywall heated seats within their vehicles, requiring a subscription to enable the previously free function.<ref name=":1" /> This, however, was eventually reverted due to consumer backlash.<ref>{{Cite web |last=Attwood |first=James |date=7 Sep 2023 |title="BMW will not charge extra to activate existing functions in cars" |url=https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars#:~:text=What%20we%20don%E2%80%99t%20do%20any%20more |access-date=25 Aug 2025 |website=AutoCar}}</ref>

==References==
{{reflist}}

[[Category:Common terms]]