Roku - Revision history

Sojourna: /* References */

2026-03-12T02:48:17Z

References

← Older revision		Revision as of 02:48, 12 March 2026
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	==References==		==References==
	~~<references />~~		{{Reflist}}
	[[Category:~~Roku~~]]
			[[Category:{{PAGENAME}}]]
			[[Category:Companies]]
			[[Category:Companies using forced arbitration clauses]]

Sojourna: /* Post-Purchase EULA Modification (Mar. 2024) */

2026-03-12T02:47:32Z

Post-Purchase EULA Modification (Mar. 2024)

← Older revision		Revision as of 02:47, 12 March 2026
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	===Post-Purchase EULA Modification (Mar. 2024)===		===Post-Purchase EULA Modification (Mar. 2024)===
	[[File:Roku ~~Forced Arbitration~~.jpg\|thumb\|510x510px\|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web \|last=Newman \|first=Jared \|date=7 Mar 2024 \|title=Roku’s forced arbitration update leaves users fuming \|url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|url-status=live \|access-date=19 Apr 2025 \|website=TechHive \|archive-url=http://web.archive.org/web/20251223223437/https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|archive-date=23 Dec 2025}}</ref>]]		[[File:Roku forced arbitration notice.jpg\|thumb\|510x510px\|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web \|last=Newman \|first=Jared \|date=7 Mar 2024 \|title=Roku’s forced arbitration update leaves users fuming \|url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|url-status=live \|access-date=19 Apr 2025 \|website=TechHive \|archive-url=http://web.archive.org/web/20251223223437/https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|archive-date=23 Dec 2025}}</ref>]]
	In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />		In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />

Bananabot: Added archive URLs for 6 citation(s) using CRWCitationBot

2026-02-23T07:23:58Z

Added archive URLs for 6 citation(s) using CRWCitationBot

← Older revision		Revision as of 07:23, 23 February 2026
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	*This data is used for purposes such as providing and improving services, personalizing content, and targeted advertisements.		*This data is used for purposes such as providing and improving services, personalizing content, and targeted advertisements.
	*Roku retains personal data for as long as deemed necessary.		*Roku retains personal data for as long as deemed necessary.
	*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web \|title=Roku Privacy Policy \|url=https://docs.roku.com/published/userprivacypolicy/en/us \|url-status=live \|access-date=19 Apr 2025 \|website=[[Roku]]}}</ref>		*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web \|title=Roku Privacy Policy \|url=https://docs.roku.com/published/userprivacypolicy/en/us \|url-status=live \|access-date=19 Apr 2025 \|website=[[Roku]] \|archive-url=http://web.archive.org/web/20260210034522/https://docs.roku.com/published/userprivacypolicy/en/us \|archive-date=10 Feb 2026}}</ref>

	====Transparency====		====Transparency====

	*The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.		*The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.
	*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer}}</ref>		*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer \|archive-url=http://web.archive.org/web/20251206210456/https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|archive-date=6 Dec 2025}}</ref>

	==Products and Services==		==Products and Services==
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	===Post-Purchase EULA Modification (Mar. 2024)===		===Post-Purchase EULA Modification (Mar. 2024)===
	[[File:Roku Forced Arbitration.jpg\|thumb\|510x510px\|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web \|last=Newman \|first=Jared \|date=7 Mar 2024 \|title=Roku’s forced arbitration update leaves users fuming \|url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|url-status=live \|access-date=19 Apr 2025 \|website=TechHive}}</ref>]]		[[File:Roku Forced Arbitration.jpg\|thumb\|510x510px\|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web \|last=Newman \|first=Jared \|date=7 Mar 2024 \|title=Roku’s forced arbitration update leaves users fuming \|url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|url-status=live \|access-date=19 Apr 2025 \|website=TechHive \|archive-url=http://web.archive.org/web/20251223223437/https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|archive-date=23 Dec 2025}}</ref>]]
	In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />		In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />

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	==="HDMI-customized ad insertion" patent (Oct. 2023)===		==="HDMI-customized ad insertion" patent (Oct. 2023)===
	In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web \|date=24 Dec 2024 \|title=Hdmi customized ad insertion \|url=https://patents.google.com/patent/US20230388589A1/en \|url-status=live \|access-date=19 Apr 2025 \|website=Google Patents}}</ref>		In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web \|date=24 Dec 2024 \|title=Hdmi customized ad insertion \|url=https://patents.google.com/patent/US20230388589A1/en \|url-status=live \|access-date=19 Apr 2025 \|website=Google Patents \|archive-url=http://web.archive.org/web/20251216065411/https://patents.google.com/patent/US20230388589A1/en \|archive-date=16 Dec 2025}}</ref>

	As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web \|title=How to use More Ways to Watch on your Roku TV \|url=https://support.roku.com/article/115005739288 \|url-status=live \|access-date=19 Apr 2025 \|website=Roku Support}}</ref><ref>{{Cite web \|last=Katzmaier \|first=David \|date=11 Apr 2017 \|title=Roku TVs now track what you watch to suggest streams, target ads \|url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ \|url-status=live \|access-date=19 Apr 2025 \|website=CNET}}</ref>		As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web \|title=How to use More Ways to Watch on your Roku TV \|url=https://support.roku.com/article/115005739288 \|url-status=live \|access-date=19 Apr 2025 \|website=Roku Support \|archive-url=http://web.archive.org/web/20251114082909/https://support.roku.com/article/115005739288 \|archive-date=14 Nov 2025}}</ref><ref>{{Cite web \|last=Katzmaier \|first=David \|date=11 Apr 2017 \|title=Roku TVs now track what you watch to suggest streams, target ads \|url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ \|url-status=live \|access-date=19 Apr 2025 \|website=CNET \|archive-url=http://web.archive.org/web/20260208062725/https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ \|archive-date=8 Feb 2026}}</ref>

	==References==		==References==
	<references />		<references />
	[[Category:Roku]]		[[Category:Roku]]

Bythmusters: Added Cargo template in place of Infobox

2026-01-11T21:58:53Z

Added Cargo template in place of Infobox

← Older revision		Revision as of 21:58, 11 January 2026
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	{{~~InfoboxCompany~~		{{CompanyCargo
	\| ~~Official Website~~ = ~~https://roku~~.~~com/~~		\|Description=American technology company focused on TV connected devices and TV software.
	\| Logo = Roku.png		\|Founded=2002
	\|~~Name~~=~~Roku, Inc.~~\|Type=Public\|~~Founded~~=~~2002\|Industry=Media Streaming~~}}'''[[wikipedia:Roku\|Roku, Inc.]]''' is an American technology company, founded in October of 2002, known for their "Roku" line of products which consist of Smart TVs & streaming players. It is also the creator and maintainer of "Roku OS," a smart TV operating system released in 2004 that allows users to access streaming service apps.		\|Industry=Media Streaming
			\|Logo=Roku.png
			\|ParentCompany=
			\|Type=Public
			\|Website=https://roku.com/
			}}
			'''[[wikipedia:Roku\|Roku, Inc.]]''' is an American technology company, founded in October of 2002, known for their "Roku" line of products which consist of Smart TVs & streaming players. It is also the creator and maintainer of "Roku OS," a smart TV operating system released in 2004 that allows users to access streaming service apps.

	==Consumer-protection summary==		==Consumer-protection summary==

Mr Pollo: added from Early Roku models

2025-10-27T20:23:16Z

added from Early Roku models

← Older revision		Revision as of 20:23, 27 October 2025
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	*Roku Streaming Stick - Mid-range portable streaming devices		*Roku Streaming Stick - Mid-range portable streaming devices
	*Roku Ultra - Premium streaming devices with enhanced features		*Roku Ultra - Premium streaming devices with enhanced features
			*Others
			**Roku HD (pre-2011)
			**Roku HD-XR (pre-2011)
			**Roku SD (pre-2011)
			**Roku XD and XDS (pre-2011)
			**Roku LT (models 2400X/2450X)
			**Roku HD (model 2500X)
			**Roku 2 HD

	===Roku TV===		===Roku TV===

Beanie Bo: grammar and clarity fixes, minor aggressive tone fix

2025-08-24T23:05:08Z

grammar and clarity fixes, minor aggressive tone fix

Mr Pollo: Mr Pollo moved page Roku, Inc. to Roku over redirect: easy to find title

2025-07-30T17:56:58Z

Mr Pollo moved page Roku, Inc. to Roku over redirect: easy to find title

← Older revision		Revision as of 17:56, 30 July 2025
(No difference)

Mos: 1. Fixed the spelling of skepticism: scepticism -> skepticism. 2. Reworded the statement about the "Do not sell my personal information" setting to be more neutral.

2025-07-28T12:55:37Z

1. Fixed the spelling of skepticism: scepticism -> skepticism. 2. Reworded the statement about the "Do not sell my personal information" setting to be more neutral.

← Older revision		Revision as of 12:55, 28 July 2025
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	====Transparency====		====Transparency====

	*The "Do not sell my personal information" setting on Roku OS is ~~hidden~~ behind many menus.		*The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.
	*Roku states the added forced arbitration clause was a decision made separate of the data breach, however this has been met with ~~scepticism~~ by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer}}</ref>		*Roku states the added forced arbitration clause was a decision made separate of the data breach, however this has been met with skepticism by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer}}</ref>

	==Products and Services==		==Products and Services==

2001:8003:1DB9:BC00:FC7D:5EA8:E732:DF0: putting a citation in the header causes it to appear in the table of contents which looks ugly. i think it should be moved here instead.

2025-05-16T06:56:57Z

putting a citation in the header causes it to appear in the table of contents which looks ugly. i think it should be moved here instead.

← Older revision		Revision as of 06:56, 16 May 2025
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	==Consumer-protection summary==		==Consumer-protection summary==

	====Privacy~~<ref name=":0">{{Cite web \|title=Roku Privacy Policy \|url=https://docs.roku.com/published/userprivacypolicy/en/us \|url-status=live \|access-date=19 Apr 2025 \|website=[[Roku]]}}</ref>~~====		====Privacy====

	*Roku collects personal information such as the user's device information, usage data, viewing activity, and location data.		*Roku collects personal information such as the user's device information, usage data, viewing activity, and location data.
	*This data is used for purposes such as providing and improving services, personalizing content, and targeted advertisements.		*This data is used for purposes such as providing and improving services, personalizing content, and targeted advertisements.
	*Roku retains personal data for as long as deemed necessary.		*Roku retains personal data for as long as deemed necessary.
	*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.		*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web \|title=Roku Privacy Policy \|url=https://docs.roku.com/published/userprivacypolicy/en/us \|url-status=live \|access-date=19 Apr 2025 \|website=[[Roku]]}}</ref>

	====Transparency====		====Transparency====

Emanuele: reference formatting

2025-04-19T17:00:05Z

reference formatting

← Older revision		Revision as of 17:00, 19 April 2025
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	==Consumer-protection summary==		==Consumer-protection summary==

	====Privacy<ref name=":0">https://docs.roku.com/published/userprivacypolicy/en/us</ref>====		====Privacy<ref name=":0">{{Cite web \|title=Roku Privacy Policy \|url=https://docs.roku.com/published/userprivacypolicy/en/us \|url-status=live \|access-date=19 Apr 2025 \|website=[[Roku]]}}</ref>====

	*Roku collects personal information such as the user's device information, usage data, viewing activity, and location data.		*Roku collects personal information such as the user's device information, usage data, viewing activity, and location data.
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	*The "Do not sell my personal information" setting on Roku OS is hidden behind many menus.		*The "Do not sell my personal information" setting on Roku OS is hidden behind many menus.
	*Roku states the added forced arbitration clause was a decision made separate of the data breach, however this has been met with scepticism by the community.<ref name=":1">https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/</ref>		*Roku states the added forced arbitration clause was a decision made separate of the data breach, however this has been met with scepticism by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer}}</ref>

	==Products and Services==		==Products and Services==
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	Roku's core products are streaming media players that connect to televisions via HDMI, allowing users to stream content from various online services. The lineup includes:		Roku's core products are streaming media players that connect to televisions via HDMI, allowing users to stream content from various online services. The lineup includes:

	* Roku Express - Entry-level HD streaming devices		*Roku Express - Entry-level HD streaming devices
	* Roku Streaming Stick - Mid-range portable streaming devices		*Roku Streaming Stick - Mid-range portable streaming devices
	* Roku Ultra - Premium streaming devices with enhanced features		*Roku Ultra - Premium streaming devices with enhanced features

	===Roku TV===		===Roku TV===
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	Roku OS is the operating system that powers all Roku devices. Key features include:		Roku OS is the operating system that powers all Roku devices. Key features include:

	* The Roku Channel Store, which serves streaming channels/apps		*The Roku Channel Store, which serves streaming channels/apps
	* Universal search across multiple streaming services		*Universal search across multiple streaming services
	* Voice control capabilities		*Voice control capabilities
	* The free, ad-supported Roku Channel		*The free, ad-supported Roku Channel
	* Customizable home screen interface		*Customizable home screen interface

	===Audio Products===		===Audio Products===

	* Roku Streambar - Combines a soundbar with a streaming player		*Roku Streambar - Combines a soundbar with a streaming player
	* Roku Wireless Speakers - Designed specifically for Roku TV systems		*Roku Wireless Speakers - Designed specifically for Roku TV systems
	* Roku Wireless Subwoofer - For enhanced bass response		*Roku Wireless Subwoofer - For enhanced bass response

	===Content and Advertising===		===Content and Advertising===
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	===Post-Purchase EULA Modification (Mar. 2024)===		===Post-Purchase EULA Modification (Mar. 2024)===
	[[File:Roku Forced Arbitration.jpg\|thumb\|510x510px\|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html</ref>]]		[[File:Roku Forced Arbitration.jpg\|thumb\|510x510px\|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web \|last=Newman \|first=Jared \|date=7 Mar 2024 \|title=Roku’s forced arbitration update leaves users fuming \|url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html \|url-status=live \|access-date=19 Apr 2025 \|website=TechHive}}</ref>]]
	In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />		In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />

Line 62:		Line 62:

	==="HDMI-customized ad insertion" patent (Oct. 2023)===		==="HDMI-customized ad insertion" patent (Oct. 2023)===
	In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, personalized by data collected through Roku services.<ref>https://patents.google.com/patent/US20230388589A1/en</ref>		In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, personalized by data collected through Roku services.<ref>{{Cite web \|date=24 Dec 2024 \|title=Hdmi customized ad insertion \|url=https://patents.google.com/patent/US20230388589A1/en \|url-status=live \|access-date=19 Apr 2025 \|website=Google Patents}}</ref>

	As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>https://support.roku.com/article/115005739288</ref><ref>https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/</ref>		As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web \|title=How to use More Ways to Watch on your Roku TV \|url=https://support.roku.com/article/115005739288 \|url-status=live \|access-date=19 Apr 2025 \|website=Roku Support}}</ref><ref>{{Cite web \|last=Katzmaier \|first=David \|date=11 Apr 2017 \|title=Roku TVs now track what you watch to suggest streams, target ads \|url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ \|url-status=live \|access-date=19 Apr 2025 \|website=CNET}}</ref>

	==References==		==References==
	<references />		<references />
	[[Category:Roku]]		[[Category:Roku]]

← Older revision		Revision as of 23:05, 24 August 2025
Line 2:		Line 2:
	\| Official Website = https://roku.com/		\| Official Website = https://roku.com/
	\| Logo = Roku.png		\| Logo = Roku.png
	\|Name=Roku, Inc.\|Type=Public\|Founded=2002\|Industry=Media Streaming}}'''[[wikipedia:Roku\|Roku, Inc.]]''' is an American technology company, founded in October of 2002, known for their "Roku" line of products which consist of Smart TVs & streaming players. It is also the creator and maintainer of "Roku OS." ~~Roku OS is~~ a smart TV operating system ~~allowing~~ users to access apps ~~such as streaming services, which was released in 2004~~.		\|Name=Roku, Inc.\|Type=Public\|Founded=2002\|Industry=Media Streaming}}'''[[wikipedia:Roku\|Roku, Inc.]]''' is an American technology company, founded in October of 2002, known for their "Roku" line of products which consist of Smart TVs & streaming players. It is also the creator and maintainer of "Roku OS," a smart TV operating system released in 2004 that allows users to access streaming service apps.

	==Consumer-protection summary==		==Consumer-protection summary==
Line 16:		Line 16:

	*The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.		*The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.
	*Roku states the added forced arbitration clause was a decision made separate of the data breach, ~~however~~ this has been met with skepticism by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer}}</ref>		*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web \|last=Toulas \|first=Bill \|date=11 Mar 2024 \|title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware \|url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ \|url-status=live \|access-date=19 Apr 2025 \|website=Bleeping Computer}}</ref>

	==Products and Services==		==Products and Services==
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	===Roku TV===		===Roku TV===
	In 2014, Roku began licensing its operating system to TV manufacturers, creating the Roku TV platform~~. These smart TVs come~~ with Roku OS ~~built-in~~. Partners include TCL, Hisense, Sharp, and Philips, among others.		In 2014, Roku began licensing its operating system to TV manufacturers, creating the Roku TV platform built-in with Roku OS. Partners include TCL, Hisense, Sharp, and Philips, among others.
	===Roku OS===		===Roku OS===
	Roku OS is the operating system that powers all Roku devices. Key features include:		Roku OS is the operating system that powers all Roku devices. Key features include:
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	In March 2025, reports surfaced that Roku was testing a new advertising feature that plays video ads before users could access the Roku OS home screen.<ref name=":3">{{Cite news \|last=Harding \|first=Scharon \|date=17 March 2025 \|title=“Awful”: Roku tests autoplaying ads loading before the home screen \|url=https://arstechnica.com/gadgets/2025/03/roku-says-unpopular-autoplay-ads-are-just-a-test/ \|url-status=live \|archive-url=https://web.archive.org/web/20250318004112/https://arstechnica.com/gadgets/2025/03/roku-says-unpopular-autoplay-ads-are-just-a-test/ \|archive-date=18 March 2025 \|access-date=18 March 2025 \|work=arstechnica}}</ref> Users reported that when turning on their Roku TV or streaming device, they were met with a video advertisement — often for the movie ''Moana 2'' — before reaching the home screen.<ref name=":3" /> While some users found an option to skip the ad, others claimed that there was no clear way to bypass it.<ref name=":4">{{Cite news \|last=Herbig \|first=Daniel \|date=18 March 2025 \|title=Roku zeigt Werbung, bevor man überhaupt zum Homescreen kommt \|url=https://www.heise.de/news/Roku-zeigt-Werbung-bevor-man-ueberhaupt-zum-Homescreen-kommt-10318983.html \|url-status=live \|archive-url=https://web.archive.org/web/20250318081622/https://www.heise.de/news/Roku-zeigt-Werbung-bevor-man-ueberhaupt-zum-Homescreen-kommt-10318983.html \|archive-date=18 March 2025 \|access-date=18 March 2025 \|work=heise online}}</ref>		In March 2025, reports surfaced that Roku was testing a new advertising feature that plays video ads before users could access the Roku OS home screen.<ref name=":3">{{Cite news \|last=Harding \|first=Scharon \|date=17 March 2025 \|title=“Awful”: Roku tests autoplaying ads loading before the home screen \|url=https://arstechnica.com/gadgets/2025/03/roku-says-unpopular-autoplay-ads-are-just-a-test/ \|url-status=live \|archive-url=https://web.archive.org/web/20250318004112/https://arstechnica.com/gadgets/2025/03/roku-says-unpopular-autoplay-ads-are-just-a-test/ \|archive-date=18 March 2025 \|access-date=18 March 2025 \|work=arstechnica}}</ref> Users reported that when turning on their Roku TV or streaming device, they were met with a video advertisement — often for the movie ''Moana 2'' — before reaching the home screen.<ref name=":3" /> While some users found an option to skip the ad, others claimed that there was no clear way to bypass it.<ref name=":4">{{Cite news \|last=Herbig \|first=Daniel \|date=18 March 2025 \|title=Roku zeigt Werbung, bevor man überhaupt zum Homescreen kommt \|url=https://www.heise.de/news/Roku-zeigt-Werbung-bevor-man-ueberhaupt-zum-Homescreen-kommt-10318983.html \|url-status=live \|archive-url=https://web.archive.org/web/20250318081622/https://www.heise.de/news/Roku-zeigt-Werbung-bevor-man-ueberhaupt-zum-Homescreen-kommt-10318983.html \|archive-date=18 March 2025 \|access-date=18 March 2025 \|work=heise online}}</ref>

	A Roku spokesperson confirmed that the autoplaying ads were part of a temporary test but did not specify whether they would become a permanent feature. The company stated that its business model relies on continuous testing and innovation in advertising but did not address customer concerns or backlash.<ref name=":3" /> Many users expressed dissatisfaction, with some stating they would stop using Roku devices if this feature were permanently implemented. Community discussions and forum posts described the ads as "unacceptable" and "intrusive".<ref name=":3" /><ref name=":4" />		A Roku spokesperson confirmed that the autoplaying ads were part of a temporary test but did not specify whether they would become a permanent feature. The company stated that its business model relies on continuous testing and innovation in advertising but did not address customer concerns or backlash.<ref name=":3" /> Many users expressed dissatisfaction, with some stating they would stop using Roku devices if this feature were permanently implemented. Community discussions and forum posts described the ads as "unacceptable" and "intrusive."<ref name=":3" /><ref name=":4" />

	Roku has previously been known for pushing the boundaries on advertising, including filing a patent for technology that could overlay ads on third-party devices connected to a Roku TV. While this patent has not yet been implemented, the new auto-playing ads suggest Roku is continuing to ~~explore aggressive~~ advertising strategies.<ref name=":3" /><ref name=":4" />		Roku has previously been known for pushing the boundaries on advertising, including filing a patent for technology that could overlay ads on third-party devices connected to a Roku TV. While this patent has not yet been implemented, the new auto-playing ads suggest Roku is continuing to expand their advertising strategies.<ref name=":3" /><ref name=":4" />

	===Post-Purchase EULA Modification (Mar. 2024)===		===Post-Purchase EULA Modification (Mar. 2024)===
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	In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />		In early March 2024, Roku Inc. [[Post-purchase EULA modification\|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />

	This new EULA was enforced onto pre-existing users in the form of a message on their Smart TV/streaming player, which ~~only~~ allowed the user to accept the new terms~~, and~~ did not offer an option to decline. The only option Roku Inc. offered to opt-out of the new EULA was for the user to mail the company their contact information ~~and email~~ used to register the Roku account (if applicable), along with the product model, software, or service "at issue." In this new EULA, Roku included a [[forced arbitration]] agreement to not allow users to sue, or to take part in lawsuits against Roku Inc.<ref name=":0" /> Roku claimed a week later that the new EULA was not in relation to the aforementioned data breach.		This new EULA was enforced onto pre-existing users in the form of a message on their Smart TV or streaming player, which allowed the user to accept the new terms but did not offer an option to decline. The only option Roku Inc. offered to opt-out of the new EULA was for the user to mail the company their contact information that was used to register the Roku account (if applicable), along with the product model, software, or service "at issue." In this new EULA, Roku included a [[forced arbitration]] agreement to not allow users to sue or take part in lawsuits against Roku Inc.<ref name=":0" /> Roku claimed a week later that the new EULA was not in relation to the aforementioned data breach.

	==="HDMI-customized ad insertion" patent (Oct. 2023)===		==="HDMI-customized ad insertion" patent (Oct. 2023)===
	In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, personalized by data collected through Roku services.<ref>{{Cite web \|date=24 Dec 2024 \|title=Hdmi customized ad insertion \|url=https://patents.google.com/patent/US20230388589A1/en \|url-status=live \|access-date=19 Apr 2025 \|website=Google Patents}}</ref>		In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web \|date=24 Dec 2024 \|title=Hdmi customized ad insertion \|url=https://patents.google.com/patent/US20230388589A1/en \|url-status=live \|access-date=19 Apr 2025 \|website=Google Patents}}</ref>

	As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web \|title=How to use More Ways to Watch on your Roku TV \|url=https://support.roku.com/article/115005739288 \|url-status=live \|access-date=19 Apr 2025 \|website=Roku Support}}</ref><ref>{{Cite web \|last=Katzmaier \|first=David \|date=11 Apr 2017 \|title=Roku TVs now track what you watch to suggest streams, target ads \|url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ \|url-status=live \|access-date=19 Apr 2025 \|website=CNET}}</ref>		As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web \|title=How to use More Ways to Watch on your Roku TV \|url=https://support.roku.com/article/115005739288 \|url-status=live \|access-date=19 Apr 2025 \|website=Roku Support}}</ref><ref>{{Cite web \|last=Katzmaier \|first=David \|date=11 Apr 2017 \|title=Roku TVs now track what you watch to suggest streams, target ads \|url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ \|url-status=live \|access-date=19 Apr 2025 \|website=CNET}}</ref>