Shrinkflation - Revision history

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2026-02-23T13:02:12Z

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← Older revision		Revision as of 13:02, 23 February 2026
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	These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.		These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.

	In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news \|date=Apr 8, 2007 \|title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger \|url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|url-status=dead \|archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|work=The Consumerist}}</ref><ref>{{Cite web \|last=TheMuggler \|date=Apr 7, 2007 \|title=The Cadbury Creme Egg Conspiracy \|url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html \|archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web \|last=O'Brien \|first=Conan \|date=Apr 1, 2021 \|title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" \|url=https://www.youtube.com/watch?v=TlXLCrzpToo \|access-date=Aug 31, 2025 \|website=[[YouTube]]}}</ref>		In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news \|date=Apr 8, 2007 \|title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger \|url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|url-status=dead \|archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|work=The Consumerist}}</ref><ref>{{Cite web \|last=TheMuggler \|date=Apr 7, 2007 \|title=The Cadbury Creme Egg Conspiracy \|url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html \|archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web \|last=O'Brien \|first=Conan \|date=Apr 1, 2021 \|title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" \|url=https://www.youtube.com/watch?v=TlXLCrzpToo \|access-date=Aug 31, 2025 \|website=[[YouTube]] \|archive-url=https://preservetube.com/watch?v=TlXLCrzpToo \|archive-date=23 Feb 2026}}</ref>

	==Consumer response and complaints==		==Consumer response and complaints==

Bananabot: Added archive URLs for 3 citation(s) using CRWCitationBot

2026-02-23T07:41:40Z

Added archive URLs for 3 citation(s) using CRWCitationBot

← Older revision		Revision as of 07:41, 23 February 2026
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	https://en.wikipedia.org/wiki/Shrinkflation -->		https://en.wikipedia.org/wiki/Shrinkflation -->

	'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie''), additionally referred to as also known as '''package downsizing''', '''weight-out''',<ref name=":0">{{cite web \|last=Milligan \|first=Brian \|date=Jul 24, 2017 \|title=More than 2,500 products subject to shrinkflation, says ONS \|url=https://www.bbc.co.uk/news/business-40703866 \|url-status=dead \|archive-url=https://web.archive.org/web/20170724104410/http://www.bbc.co.uk/news/business-40703866 \|archive-date=2017-07-24 \|access-date=Aug 31, 2025 \|website= \|publisher=[[BBC News]]}}</ref> and '''price pack architecture''',<ref>{{cite web \|author=J. Edward Moreno \|date=2024-05-31 \|title=What's a fancy name for shrinkflation? \|url=https://www.nytimes.com/2024/05/31/business/what-is-price-pack-architecture.html \|access-date=Aug 31, 2025 \|publisher=[[NY Times]]}}</ref> is a corporate strategy where manufacturers reduce the size or quantity of a product while maintaining an equal or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.		'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie''), additionally referred to as also known as '''package downsizing''', '''weight-out''',<ref name=":0">{{cite web \|last=Milligan \|first=Brian \|date=Jul 24, 2017 \|title=More than 2,500 products subject to shrinkflation, says ONS \|url=https://www.bbc.co.uk/news/business-40703866 \|url-status=dead \|archive-url=https://web.archive.org/web/20170724104410/http://www.bbc.co.uk/news/business-40703866 \|archive-date=2017-07-24 \|access-date=Aug 31, 2025 \|website= \|publisher=[[BBC News]]}}</ref> and '''price pack architecture''',<ref>{{cite web \|author=J. Edward Moreno \|date=2024-05-31 \|title=What's a fancy name for shrinkflation? \|url=https://www.nytimes.com/2024/05/31/business/what-is-price-pack-architecture.html \|access-date=Aug 31, 2025 \|publisher=[[NY Times]] \|archive-url=http://web.archive.org/web/20250930180629/https://www.nytimes.com/2024/05/31/business/what-is-price-pack-architecture.html \|archive-date=30 Sep 2025}}</ref> is a corporate strategy where manufacturers reduce the size or quantity of a product while maintaining an equal or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.

	Related to shrinkflation is '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>		Related to shrinkflation is '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>

	==Definition and concept==		==Definition and concept==
	Shrinkflation is defined by a rise in the general price level of goods per unit of weight or volume in proportion to the contents within a package diminishing,<ref name=":1" /> often leading to the price remaining the same.<ref name="Consumentenbond2025">{{cite web \|date=7 February 2025 \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|access-date=14 August 2025 \|website=Consumentenbond \|publisher=Consumentenbond \|language=nl}}</ref> In many scenarios, companies will redesign the packaging to hide these flaws, such as making the bottom more concave, or giving the packaging an hourglass-like shape that can slowly get more exaggerated.<ref name=":2" /> Alternatively, the physical product can be modified to include more air,<ref name=":0" /> or in cases where the product arrives in a boxed state, may quietly reduce the amount of product inside the packaging without significantly updating the packaging.<ref name=":2" />		Shrinkflation is defined by a rise in the general price level of goods per unit of weight or volume in proportion to the contents within a package diminishing,<ref name=":1" /> often leading to the price remaining the same.<ref name="Consumentenbond2025">{{cite web \|date=7 February 2025 \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|access-date=14 August 2025 \|website=Consumentenbond \|publisher=Consumentenbond \|language=nl \|archive-url=http://web.archive.org/web/20251112133201/https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|archive-date=12 Nov 2025}}</ref> In many scenarios, companies will redesign the packaging to hide these flaws, such as making the bottom more concave, or giving the packaging an hourglass-like shape that can slowly get more exaggerated.<ref name=":2" /> Alternatively, the physical product can be modified to include more air,<ref name=":0" /> or in cases where the product arrives in a boxed state, may quietly reduce the amount of product inside the packaging without significantly updating the packaging.<ref name=":2" />

	==Historical context==		==Historical context==
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	#'''Clear labeling''' when content is reduced.		#'''Clear labeling''' when content is reduced.
	#'''Public tracking''' of shrinkflation examples.		#'''Public tracking''' of shrinkflation examples.
	#'''Legal action''' against deceptive practices, potentially leading to fines of up to €900,000.<ref>{{cite news \|title=Consumentenbond wil krimpflatie bij de rechter aanpakken \|url=https://www.rtl.nl/nieuws/rtl-z/artikel/5414904/consumentenbond-wil-krimpflatie-bij-de-rechter-aanpakken \|work=RTL Z \|date=18 October 2023 \|access-date=14 August 2025 \|language=nl}}</ref>		#'''Legal action''' against deceptive practices, potentially leading to fines of up to €900,000.<ref>{{cite news \|title=Consumentenbond wil krimpflatie bij de rechter aanpakken \|url=https://www.rtl.nl/nieuws/rtl-z/artikel/5414904/consumentenbond-wil-krimpflatie-bij-de-rechter-aanpakken \|work=RTL Z \|date=18 October 2023 \|access-date=14 August 2025 \|language=nl \|archive-url=http://web.archive.org/web/20240807031836/https://www.rtl.nl/nieuws/rtl-z/artikel/5414904/consumentenbond-wil-krimpflatie-bij-de-rechter-aanpakken \|archive-date=7 Aug 2024}}</ref>
	#'''Engagement with industry''' to promote transparency, though supermarket chains and manufacturers have resisted mandatory disclosures.		#'''Engagement with industry''' to promote transparency, though supermarket chains and manufacturers have resisted mandatory disclosures.

Drakeula: Category:Common terms

2025-10-12T01:36:19Z

Category:Common terms

← Older revision		Revision as of 01:36, 12 October 2025
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	==References==		==References==
	<references />		<references />

			[[Category:Common terms]]

JamesTDG: More cleanup, too tired to continue working

2025-09-01T07:04:08Z

More cleanup, too tired to continue working

← Older revision		Revision as of 07:04, 1 September 2025
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	{{Incomplete\|Issue 1=Needs more examples\|Issue 2=Needs more cleanup}}		{{Incomplete\|Issue 1=Needs more examples\|Issue 2=Needs more cleanup\|Issue 3=Needs more elaboration on existing sections}}
			<!-- We still need to integrate more of what Wikipedia has covered in their article:
			https://en.wikipedia.org/wiki/Shrinkflation -->

	'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie''), additionally referred to as also known as '''package downsizing''', '''weight-out''',<ref name=":0">{{cite web \|last=Milligan \|first=Brian \|date=Jul 24, 2017 \|title=More than 2,500 products subject to shrinkflation, says ONS \|url=https://www.bbc.co.uk/news/business-40703866 \|url-status=dead \|archive-url=https://web.archive.org/web/20170724104410/http://www.bbc.co.uk/news/business-40703866 \|archive-date=2017-07-24 \|access-date=Aug 31, 2025 \|website= \|publisher=[[BBC News]]}}</ref> and '''price pack architecture''',<ref>{{cite web \|author=J. Edward Moreno \|date=2024-05-31 \|title=What's a fancy name for shrinkflation? \|url=https://www.nytimes.com/2024/05/31/business/what-is-price-pack-architecture.html \|access-date=Aug 31, 2025 \|publisher=[[NY Times]]}}</ref> is a corporate strategy where manufacturers reduce the size or quantity of a product while maintaining an equal or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.		'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie''), additionally referred to as also known as '''package downsizing''', '''weight-out''',<ref name=":0">{{cite web \|last=Milligan \|first=Brian \|date=Jul 24, 2017 \|title=More than 2,500 products subject to shrinkflation, says ONS \|url=https://www.bbc.co.uk/news/business-40703866 \|url-status=dead \|archive-url=https://web.archive.org/web/20170724104410/http://www.bbc.co.uk/news/business-40703866 \|archive-date=2017-07-24 \|access-date=Aug 31, 2025 \|website= \|publisher=[[BBC News]]}}</ref> and '''price pack architecture''',<ref>{{cite web \|author=J. Edward Moreno \|date=2024-05-31 \|title=What's a fancy name for shrinkflation? \|url=https://www.nytimes.com/2024/05/31/business/what-is-price-pack-architecture.html \|access-date=Aug 31, 2025 \|publisher=[[NY Times]]}}</ref> is a corporate strategy where manufacturers reduce the size or quantity of a product while maintaining an equal or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.
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	These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.		These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.

	In one attempt to distract consumers from rising shrinkflation, Cadbury ~~submitted a line which angered consumers in 2007;~~ “Our Eggs Aren’t Smaller, You Are Bigger”, as consumers were reporting progressive shrinkage year-over-year for the eggs.<ref>{{Cite news \|date=Apr 8, 2007 \|title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger \|url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|url-status=dead \|archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|work=The Consumerist}}</ref>		In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news \|date=Apr 8, 2007 \|title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger \|url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|url-status=dead \|archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|work=The Consumerist}}</ref><ref>{{Cite web \|last=TheMuggler \|date=Apr 7, 2007 \|title=The Cadbury Creme Egg Conspiracy \|url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html \|archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web \|last=O'Brien \|first=Conan \|date=Apr 1, 2021 \|title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" \|url=https://www.youtube.com/watch?v=TlXLCrzpToo \|access-date=Aug 31, 2025 \|website=[[YouTube]]}}</ref>

	==Consumer response and complaints==		==Consumer response and complaints==
	In 2024, the Consumentenbond’s ''Meldpunt Eerlijk'' (Fair Complaints Line) received about '''250 reports''' related to shrinkflation.<ref name="Consumentenbond2025" /> Although fewer than in previous years, this may reflect that most content reductions had already been implemented or were subtle enough to escape attention.		In 2024, the Consumentenbond’s ''Meldpunt Eerlijk'' (Fair Complaints Line) received about '''250 reports''' related to shrinkflation.<ref name="Consumentenbond2025" /> Although fewer than in previous years, this may reflect that most content reductions had already been implemented or were subtle enough to escape attention.

	==Industry reaction==		==Industry reaction<!-- Might not be a good section to include -->==
	Manufacturers often state that retailers set prices, while they only recommend retail pricing. Some claim reductions result from product improvements or changing consumer needs—a rationale the Consumentenbond rejects.<ref name="Consumentenbond2025" />		Manufacturers often state that retailers set prices, while they only recommend retail pricing. Some claim reductions result from product improvements or changing consumer needs—a rationale the Consumentenbond rejects.<ref name="Consumentenbond2025" />

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	In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref name=":3">{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>		In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref name=":3">{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>

	== References ==		==References==
	<references />		<references />

JamesTDG: Partway edit, got a bug and need to see if reloading the page fixes it

2025-09-01T06:25:31Z

Partway edit, got a bug and need to see if reloading the page fixes it

← Older revision		Revision as of 06:25, 1 September 2025
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	==~~Shrinkflation==~~		{{Incomplete\|Issue 1=Needs more examples\|Issue 2=Needs more cleanup}}

	'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie'') is a corporate strategy where manufacturers reduce the ~~volume~~ or quantity of a product while maintaining ~~the same~~ or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.		'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie''), additionally referred to as also known as '''package downsizing''', '''weight-out''',<ref name=":0">{{cite web \|last=Milligan \|first=Brian \|date=Jul 24, 2017 \|title=More than 2,500 products subject to shrinkflation, says ONS \|url=https://www.bbc.co.uk/news/business-40703866 \|url-status=dead \|archive-url=https://web.archive.org/web/20170724104410/http://www.bbc.co.uk/news/business-40703866 \|archive-date=2017-07-24 \|access-date=Aug 31, 2025 \|website= \|publisher=[[BBC News]]}}</ref> and '''price pack architecture''',<ref>{{cite web \|author=J. Edward Moreno \|date=2024-05-31 \|title=What's a fancy name for shrinkflation? \|url=https://www.nytimes.com/2024/05/31/business/what-is-price-pack-architecture.html \|access-date=Aug 31, 2025 \|publisher=[[NY Times]]}}</ref> is a corporate strategy where manufacturers reduce the size or quantity of a product while maintaining an equal or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.

	~~The term~~ is ~~related to~~ '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>		Related to shrinkflation is '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>

	==Definition and concept==		==Definition and concept==
	Shrinkflation ~~occurs when~~ a ~~product’s packaging remains~~ the ~~same—or only slightly altered—but contains less product, without a corresponding drop~~ in ~~price. This makes~~ the ~~reduction less noticeable~~ to ~~consumers, effectively increasing~~ the ~~unit~~ price.<ref name="Consumentenbond2025">{{cite web \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|website=Consumentenbond \|publisher=Consumentenbond ~~\|date=7 February 2025 \|access-date=14 August 2025~~ \|language=nl}}</ref>		Shrinkflation is defined by a rise in the general price level of goods per unit of weight or volume in proportion to the contents within a package diminishing,<ref name=":1" /> often leading to the price remaining the same.<ref name="Consumentenbond2025">{{cite web \|date=7 February 2025 \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|access-date=14 August 2025 \|website=Consumentenbond \|publisher=Consumentenbond \|language=nl}}</ref> In many scenarios, companies will redesign the packaging to hide these flaws, such as making the bottom more concave, or giving the packaging an hourglass-like shape that can slowly get more exaggerated.<ref name=":2" /> Alternatively, the physical product can be modified to include more air,<ref name=":0" /> or in cases where the product arrives in a boxed state, may quietly reduce the amount of product inside the packaging without significantly updating the packaging.<ref name=":2" />

	==Historical context==		==Historical context==
	The concept of shrinkflation predates the term itself~~. Economists~~ have documented cases as early as the 1970s, particularly during periods of high inflation when companies sought to avoid explicit price hikes.<ref>{{cite book \|last=Gale \|first=William G. \|title=The Economic Effects of Inflation \|publisher=Brookings Institution Press \|year=1975 \|isbn=9780815730411}}</ref>		The concept of shrinkflation predates the term itself; economists have documented cases as early as the 1970s, particularly during periods of high inflation when companies sought to avoid explicit price hikes.<ref name=":1">{{cite book \|last=Gale \|first=William G. \|title=The Economic Effects of Inflation \|publisher=Brookings Institution Press \|year=1975 \|isbn=9780815730411}}</ref><ref name=":3" /> However, '''shrinkflation''' as a term gained popularity in the early 2010s, attributed to British economist Pippa Malmgren, who used it to describe hidden inflation in consumer goods.<ref>{{cite news \|title=Shrinkflation is real – here’s why everything is getting smaller \|url=https://www.theguardian.com/money/2017/nov/07/shrinkflation-real-smaller-packet-prices-inflation \|work=The Guardian \|date=7 November 2017 \|access-date=14 August 2025}}</ref>

	~~The~~ term '''~~shrinkflation~~''' gained ~~popularity~~ in ~~the early 2010s, attributed~~ to ~~British economist Pippa Malmgren, who used it to describe hidden inflation in consumer goods~~.<ref~~>{{cite news \|title=Shrinkflation is real – here’s why everything is getting smaller \|url=https://www.theguardian.com/money/2017/nov/07/shrinkflation-real-smaller-packet-prices-inflation \|work~~=~~The Guardian \|date=7 November 2017 \|access-date=14 August 2025}}<~~/~~ref~~>		After the COVID-19 pandemic caused supply chain disruptions, labor shortages, and rapid inflation, a sibling term known as '''Skimpflation''' gained widespread usage, as businesses were cutting back service quality and/or product standards in order to maintain prices.<ref name="NPR" />

	'''Skimpflation''' is a more recent term, first gaining widespread usage in the early 2020s. It emerged after the COVID-19 pandemic, when supply chain disruptions, labor shortages, and inflation prompted businesses to maintain prices but cut back on service quality or product standards.<ref name="NPR" />		For both of these problems, periods of economic stress and high inflation tend to accelerate the usage of these strategies, as demonstrated during the global inflation spike between 2021 and 2024.<ref name=":2">{{cite web \|title=Shrinkflation and skimpflation: How inflation is reshaping consumer value \|url=https://www.oecd.org/economy/shrinkflation-and-skimpflation.htm \|publisher=OECD \|access-date=14 August 2025}}</ref>

	In both ~~cases~~, periods of economic stress and high inflation tend to accelerate the ~~use~~ of these strategies, as ~~seen~~ during the global inflation spike ~~of 2021–2024~~.<ref>{{cite web \|title=Shrinkflation and skimpflation: How inflation is reshaping consumer value \|url=https://www.oecd.org/economy/shrinkflation-and-skimpflation.htm \|publisher=OECD \|access-date=14 August 2025}}</ref>

	==Prevalence and examples==		==Prevalence and examples==
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	These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.		These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.

			In one attempt to distract consumers from rising shrinkflation, Cadbury submitted a line which angered consumers in 2007; “Our Eggs Aren’t Smaller, You Are Bigger”, as consumers were reporting progressive shrinkage year-over-year for the eggs.<ref>{{Cite news \|date=Apr 8, 2007 \|title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger \|url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|url-status=dead \|archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php \|archive-date=May 10, 2007 \|access-date=Aug 31, 2025 \|work=The Consumerist}}</ref>

	==Consumer response and complaints==		==Consumer response and complaints==
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	==International comparisons==		==International comparisons==
	In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref>{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>		In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref name=":3">{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>

			== References ==
	<references />		<references />

Paperclip: Minor changes to wording

2025-08-16T12:55:33Z

Minor changes to wording

← Older revision		Revision as of 12:55, 16 August 2025
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	== Shrinkflation ==		==Shrinkflation==

	'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie'') is a corporate strategy where manufacturers reduce the volume or quantity of a product while maintaining the same or higher price. The packaging often remains unchanged, making the reduction imperceptible to consumers.		'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie'') is a corporate strategy where manufacturers reduce the volume or quantity of a product while maintaining the same or higher price. The packaging often remains unchanged, making the reduction nearly imperceptible to consumers.

	The term is related to '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>		The term is related to '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>

	== Definition and concept ==		==Definition and concept==
	Shrinkflation occurs when a product’s packaging remains the same—or only slightly altered—but contains less product, without a corresponding drop in price. This makes the reduction less noticeable to consumers, effectively increasing the unit price.<ref name="Consumentenbond2025">{{cite web \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|website=Consumentenbond \|publisher=Consumentenbond \|date=7 February 2025 \|access-date=14 August 2025 \|language=nl}}</ref>		Shrinkflation occurs when a product’s packaging remains the same—or only slightly altered—but contains less product, without a corresponding drop in price. This makes the reduction less noticeable to consumers, effectively increasing the unit price.<ref name="Consumentenbond2025">{{cite web \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|website=Consumentenbond \|publisher=Consumentenbond \|date=7 February 2025 \|access-date=14 August 2025 \|language=nl}}</ref>

	== Historical context ==		==Historical context==
	The concept of shrinkflation predates the term itself. Economists have documented cases as early as the 1970s, particularly during periods of high inflation when companies sought to avoid explicit price hikes.<ref>{{cite book \|last=Gale \|first=William G. \|title=The Economic Effects of Inflation \|publisher=Brookings Institution Press \|year=1975 \|isbn=9780815730411}}</ref>		The concept of shrinkflation predates the term itself. Economists have documented cases as early as the 1970s, particularly during periods of high inflation when companies sought to avoid explicit price hikes.<ref>{{cite book \|last=Gale \|first=William G. \|title=The Economic Effects of Inflation \|publisher=Brookings Institution Press \|year=1975 \|isbn=9780815730411}}</ref>

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	In both cases, periods of economic stress and high inflation tend to accelerate the use of these strategies, as seen during the global inflation spike of 2021–2024.<ref>{{cite web \|title=Shrinkflation and skimpflation: How inflation is reshaping consumer value \|url=https://www.oecd.org/economy/shrinkflation-and-skimpflation.htm \|publisher=OECD \|access-date=14 August 2025}}</ref>		In both cases, periods of economic stress and high inflation tend to accelerate the use of these strategies, as seen during the global inflation spike of 2021–2024.<ref>{{cite web \|title=Shrinkflation and skimpflation: How inflation is reshaping consumer value \|url=https://www.oecd.org/economy/shrinkflation-and-skimpflation.htm \|publisher=OECD \|access-date=14 August 2025}}</ref>

	== Prevalence and examples ==		==Prevalence and examples==
	In the Netherlands, the Consumentenbond (Consumers’ Association) has documented numerous cases of shrinkflation:<ref name="Consumentenbond2025" />		In the Netherlands, the Consumentenbond (Consumers’ Association) has documented numerous cases of shrinkflation:<ref name="Consumentenbond2025" />

	* '''Maaslander aged cheese''': Reduced from 200 g to 175 g, then to 150 g in 2023, and further to 140 g in late 2024, with prices remaining stable.		*'''Maaslander aged cheese''': Reduced from 200 g to 175 g, then to 150 g in 2023, and further to 140 g in late 2024, with prices remaining stable.
	* '''Ariel washcapsules''': Fell from 14 capsules in 2020 to 10 capsules in 2025.		*'''Ariel washcapsules''': Fell from 14 capsules in 2020 to 10 capsules in 2025.
	* '''Snack a Jacks Barbecue Paprika rice cakes''': Declined from 145 g to about 103 g over several years.		*'''Snack a Jacks Barbecue Paprika rice cakes''': Declined from 145 g to about 103 g over several years.

	These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.		These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.

	== Consumer response and complaints ==		==Consumer response and complaints==
	In 2024, the Consumentenbond’s ''Meldpunt Eerlijk'' (Fair Complaints Line) received about '''250 reports''' related to shrinkflation.<ref name="Consumentenbond2025" /> Although fewer than in previous years, this may reflect that most content reductions had already been implemented or were subtle enough to escape attention.		In 2024, the Consumentenbond’s ''Meldpunt Eerlijk'' (Fair Complaints Line) received about '''250 reports''' related to shrinkflation.<ref name="Consumentenbond2025" /> Although fewer than in previous years, this may reflect that most content reductions had already been implemented or were subtle enough to escape attention.

	== Industry reaction ==		==Industry reaction==
	Manufacturers often state that retailers set prices, while they only recommend retail pricing. Some claim reductions result from product improvements or changing consumer needs—a rationale the Consumentenbond rejects.<ref name="Consumentenbond2025" />		Manufacturers often state that retailers set prices, while they only recommend retail pricing. Some claim reductions result from product improvements or changing consumer needs—a rationale the Consumentenbond rejects.<ref name="Consumentenbond2025" />

	== Consumer protection efforts ==		==Consumer protection efforts==
	The Consumentenbond has called for:<ref name="Consumentenbond2025" />		The Consumentenbond has called for:<ref name="Consumentenbond2025" />

	# '''Clear labeling''' when content is reduced.		#'''Clear labeling''' when content is reduced.
	# '''Public tracking''' of shrinkflation examples.		#'''Public tracking''' of shrinkflation examples.
	# '''Legal action''' against deceptive practices, potentially leading to fines of up to €900,000.<ref>{{cite news \|title=Consumentenbond wil krimpflatie bij de rechter aanpakken \|url=https://www.rtl.nl/nieuws/rtl-z/artikel/5414904/consumentenbond-wil-krimpflatie-bij-de-rechter-aanpakken \|work=RTL Z \|date=18 October 2023 \|access-date=14 August 2025 \|language=nl}}</ref>		#'''Legal action''' against deceptive practices, potentially leading to fines of up to €900,000.<ref>{{cite news \|title=Consumentenbond wil krimpflatie bij de rechter aanpakken \|url=https://www.rtl.nl/nieuws/rtl-z/artikel/5414904/consumentenbond-wil-krimpflatie-bij-de-rechter-aanpakken \|work=RTL Z \|date=18 October 2023 \|access-date=14 August 2025 \|language=nl}}</ref>
	# '''Engagement with industry''' to promote transparency, though supermarket chains and manufacturers have resisted mandatory disclosures.		#'''Engagement with industry''' to promote transparency, though supermarket chains and manufacturers have resisted mandatory disclosures.

	== Related phenomena ==		==Related phenomena==
	'''Skimpflation''' occurs when companies lower the quality of goods or services rather than the size or weight, while keeping prices unchanged or even increasing them.<ref name="NPR" /> Examples include cheaper ingredients in food products, reduced customer service staffing, or less frequent cleaning in hotels. Like shrinkflation, skimpflation effectively reduces consumer value without an obvious price change.		'''Skimpflation''' occurs when companies lower the quality of goods or services rather than the size or weight, while keeping prices unchanged or even increasing them.<ref name="NPR" /> Examples include cheaper ingredients in food products, reduced customer service staffing, or less frequent cleaning in hotels. Like shrinkflation, skimpflation effectively reduces consumer value without an obvious price change.

	== International comparisons ==		==International comparisons==
	In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref>{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>		In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref>{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>
			<references />

Keith: Sentence case headings

2025-08-15T23:31:17Z

Sentence case headings

← Older revision		Revision as of 23:31, 15 August 2025
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	The term is related to '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>		The term is related to '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news \|last=Garcia \|first=Adrian Ma and Darian Woods \|title=Skimpflation is hitting your favorite services \|url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices \|work=NPR \|date=19 October 2021 \|access-date=14 August 2025}}</ref>

	== Definition and ~~Concept~~ ==		== Definition and concept ==
	Shrinkflation occurs when a product’s packaging remains the same—or only slightly altered—but contains less product, without a corresponding drop in price. This makes the reduction less noticeable to consumers, effectively increasing the unit price.<ref name="Consumentenbond2025">{{cite web \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|website=Consumentenbond \|publisher=Consumentenbond \|date=7 February 2025 \|access-date=14 August 2025 \|language=nl}}</ref>		Shrinkflation occurs when a product’s packaging remains the same—or only slightly altered—but contains less product, without a corresponding drop in price. This makes the reduction less noticeable to consumers, effectively increasing the unit price.<ref name="Consumentenbond2025">{{cite web \|title=Krimpflatie op krimpflatie: inhoud verpakkingen stapsgewijs steeds kleiner \|url=https://www.consumentenbond.nl/acties-claims/nieuws/2025/krimpflatie \|website=Consumentenbond \|publisher=Consumentenbond \|date=7 February 2025 \|access-date=14 August 2025 \|language=nl}}</ref>

	== Historical ~~Context~~ ==		== Historical context ==
	The concept of shrinkflation predates the term itself. Economists have documented cases as early as the 1970s, particularly during periods of high inflation when companies sought to avoid explicit price hikes.<ref>{{cite book \|last=Gale \|first=William G. \|title=The Economic Effects of Inflation \|publisher=Brookings Institution Press \|year=1975 \|isbn=9780815730411}}</ref>		The concept of shrinkflation predates the term itself. Economists have documented cases as early as the 1970s, particularly during periods of high inflation when companies sought to avoid explicit price hikes.<ref>{{cite book \|last=Gale \|first=William G. \|title=The Economic Effects of Inflation \|publisher=Brookings Institution Press \|year=1975 \|isbn=9780815730411}}</ref>

Line 17:		Line 17:
	In both cases, periods of economic stress and high inflation tend to accelerate the use of these strategies, as seen during the global inflation spike of 2021–2024.<ref>{{cite web \|title=Shrinkflation and skimpflation: How inflation is reshaping consumer value \|url=https://www.oecd.org/economy/shrinkflation-and-skimpflation.htm \|publisher=OECD \|access-date=14 August 2025}}</ref>		In both cases, periods of economic stress and high inflation tend to accelerate the use of these strategies, as seen during the global inflation spike of 2021–2024.<ref>{{cite web \|title=Shrinkflation and skimpflation: How inflation is reshaping consumer value \|url=https://www.oecd.org/economy/shrinkflation-and-skimpflation.htm \|publisher=OECD \|access-date=14 August 2025}}</ref>

	== Prevalence and ~~Examples~~ ==		== Prevalence and examples ==
	In the Netherlands, the Consumentenbond (Consumers’ Association) has documented numerous cases of shrinkflation:<ref name="Consumentenbond2025" />		In the Netherlands, the Consumentenbond (Consumers’ Association) has documented numerous cases of shrinkflation:<ref name="Consumentenbond2025" />

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	These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.		These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.

	== Consumer ~~Response~~ and ~~Complaints~~ ==		== Consumer response and complaints ==
	In 2024, the Consumentenbond’s ''Meldpunt Eerlijk'' (Fair Complaints Line) received about '''250 reports''' related to shrinkflation.<ref name="Consumentenbond2025" /> Although fewer than in previous years, this may reflect that most content reductions had already been implemented or were subtle enough to escape attention.		In 2024, the Consumentenbond’s ''Meldpunt Eerlijk'' (Fair Complaints Line) received about '''250 reports''' related to shrinkflation.<ref name="Consumentenbond2025" /> Although fewer than in previous years, this may reflect that most content reductions had already been implemented or were subtle enough to escape attention.

	== Industry ~~Reaction~~ ==		== Industry reaction ==
	Manufacturers often state that retailers set prices, while they only recommend retail pricing. Some claim reductions result from product improvements or changing consumer needs—a rationale the Consumentenbond rejects.<ref name="Consumentenbond2025" />		Manufacturers often state that retailers set prices, while they only recommend retail pricing. Some claim reductions result from product improvements or changing consumer needs—a rationale the Consumentenbond rejects.<ref name="Consumentenbond2025" />

	== Consumer ~~Protection Efforts~~ ==		== Consumer protection efforts ==
	The Consumentenbond has called for:<ref name="Consumentenbond2025" />		The Consumentenbond has called for:<ref name="Consumentenbond2025" />

Line 40:		Line 40:
	# '''Engagement with industry''' to promote transparency, though supermarket chains and manufacturers have resisted mandatory disclosures.		# '''Engagement with industry''' to promote transparency, though supermarket chains and manufacturers have resisted mandatory disclosures.

	== Related ~~Phenomena~~ ==		== Related phenomena ==
	'''Skimpflation''' occurs when companies lower the quality of goods or services rather than the size or weight, while keeping prices unchanged or even increasing them.<ref name="NPR" /> Examples include cheaper ingredients in food products, reduced customer service staffing, or less frequent cleaning in hotels. Like shrinkflation, skimpflation effectively reduces consumer value without an obvious price change.		'''Skimpflation''' occurs when companies lower the quality of goods or services rather than the size or weight, while keeping prices unchanged or even increasing them.<ref name="NPR" /> Examples include cheaper ingredients in food products, reduced customer service staffing, or less frequent cleaning in hotels. Like shrinkflation, skimpflation effectively reduces consumer value without an obvious price change.

	== International ~~Comparisons~~ ==		== International comparisons ==
	In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref>{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>		In France, Carrefour labels products whose contents have been reduced without a price drop.<ref>{{cite news \|title=Carrefour warns shoppers over shrinkflation \|url=https://www.bbc.com/news/business-66760551 \|work=BBC News \|date=8 September 2023 \|access-date=14 August 2025}}</ref> Consumer organizations in other countries, such as the UK and the US, have also raised awareness about shrinkflation and skimpflation.<ref>{{cite news \|title=Shrinkflation and skimpflation: Are we getting less for our money? \|url=https://www.cnn.com/2023/07/15/business/shrinkflation-skimpflation-prices \|work=CNN Business \|date=15 July 2023 \|access-date=14 August 2025}}</ref>

2001:4C3C:CF02:2F00:95DB:298B:303D:A6C9: Shrinkflation is the practice of reducing a product’s size or quantity while maintaining its price, a form of hidden inflation often accompanied by the related concept of skimpflation, where quality is reduced instead.

2025-08-14T06:34:44Z

Shrinkflation is the practice of reducing a product’s size or quantity while maintaining its price, a form of hidden inflation often accompanied by the related concept of skimpflation, where quality is reduced instead.

@@ Line 1: / Line 1: @@
-{{Stub}}
+== Shrinkflation ==
-Shrinkflation is closely related to '''skimpflation''', which instead adulterates or cheapens products to reduce production cost.
+'''Shrinkflation''' (from “shrink” + “inflation”; Dutch: ''krimpflatie'') is a corporate strategy where manufacturers reduce the volume or quantity of a product while maintaining the same or higher price. The packaging often remains unchanged, making the reduction imperceptible to consumers.
-==References==
+The term is related to '''skimpflation''', where the ''quality'' of a product or service is reduced instead of its size or weight, without a corresponding drop in price. Both practices are considered forms of “hidden inflation” that affect consumer purchasing power.<ref name="NPR">{{cite news |last=Garcia |first=Adrian Ma and Darian Woods |title=Skimpflation is hitting your favorite services |url=https://www.npr.org/2021/10/19/1047035078/skimpflation-services-prices |work=NPR |date=19 October 2021 |access-date=14 August 2025}}</ref>
-{{Reflist}}
-[[Category:Common terms]]
+== Definition and Concept ==

Mr Pollo at 15:20, 13 August 2025

2025-08-13T15:20:21Z

← Older revision		Revision as of 15:20, 13 August 2025
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	Shrinkflation is closely related to '''skimpflation''', which instead adulterates or cheapens products to reduce production cost.		Shrinkflation is closely related to '''skimpflation''', which instead adulterates or cheapens products to reduce production cost.

			==References==
			{{Reflist}}
			[[Category:Common terms]]

Da BOXEN: created page

2025-08-13T01:16:57Z

created page

New page

{{Stub}}
'''Shrinkflation''' is a deceptive practice where sellers unexpectedly reduce the size or volume of their products. This increases the cost per unit of product while keeping the marked price the same, making it an effective strategy for increasing profit margins.

Shrinkflation is closely related to '''skimpflation''', which instead adulterates or cheapens products to reduce production cost.