Unity Engine runtime fee - Revision history

Tempo123: X -> Nitter and archive

2026-03-21T16:55:54Z

X -> Nitter and archive

← Older revision		Revision as of 16:55, 21 March 2026
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	==Consumer response==		==Consumer response==
	The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://x.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|archive-url=~~http~~://web.archive.org/web/~~20250708194840~~/https://x.com/gamemakerstk/status/1681376508688883713 \|archive-date=~~8 Jul 2025~~\|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://x.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|archive-url=~~http~~://~~web.archive~~.~~org~~/~~web/20250708194840~~/https://x.com/gamemakerstk/status/1826184926393491689 \|archive-date=~~8 Jul 2025~~\|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.		The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://nitter.us.catsarch.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|archive-url=https://web.archive.org/web/20260321165148/https://nitter.us.catsarch.com/gamemakerstk/status/1681376508688883713 \|archive-date=21 Mar 2026 \|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://nitter.us.catsarch.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|archive-url=https://megalodon.jp/2026-0322-0154-40/https://nitter.us.catsarch.com:443/gamemakerstk/status/1826184926393491689 \|archive-date=21 Mar 2026 \|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.

	==References==		==References==

SinexTitan: category change to Unity

2026-03-19T18:11:38Z

category change to Unity

← Older revision		Revision as of 18:11, 19 March 2026
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	==References==		==References==
	{{reflist}}{{DEFAULTSORT:Unity game engine runtime fee}}		{{reflist}}{{DEFAULTSORT:Unity game engine runtime fee}}
	[[Category:Unity ~~engine~~]]		[[Category:Unity]]
	[[Category:Software licensing]]		[[Category:Software licensing]]

SinexTitan: yes I'm making a Unity article thank you for noticing

2026-03-19T18:02:18Z

yes I'm making a Unity article thank you for noticing

← Older revision		Revision as of 18:02, 19 March 2026
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	{{StubNotice}}		{{StubNotice}}
	{{IncidentCargo		{{IncidentCargo
	\|Company=Unity ~~Software Inc.~~		\|Company=Unity
	\|StartDate=2023-09-12		\|StartDate=2023-09-12
	\|EndDate=		\|EndDate=
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	\|Description=Rent-seeking		\|Description=Rent-seeking
	}}		}}
	~~Unity Software Inc. (aka: Unity Technologies)~~, ~~a publicly traded software company known for their~~ Unity ~~game engine,~~ implemented sweeping changes to ~~its~~ pricing model for Unity that would affect all ~~users of the engine~~, forcing ~~users~~ to either adopt ~~their~~ per-download fee or de-list their games.
			On 12 September 2023, [[Unity]] implemented sweeping changes to the pricing model for its Unity Engine that would affect all developers using it, forcing them to either adopt Unity's per-download fee or de-list their games.

	==Background==		==Background==

Bananabot: Re-archived 2 citation(s) from archive.today to web.archive.org using CRWCitationBot

2026-02-22T23:16:02Z

Re-archived 2 citation(s) from archive.today to web.archive.org using CRWCitationBot

← Older revision		Revision as of 23:16, 22 February 2026
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	==Consumer response==		==Consumer response==
	The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://x.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|archive-url=https://~~archive~~.ph/~~9dTO1~~ \|archive-date=~~10 Jan 2026~~ \|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://x.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|archive-url=https://~~archive~~.ph/~~AaQQk~~ \|archive-date=~~10 Jan 2026~~ \|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.		The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://x.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|archive-url=http://web.archive.org/web/20250708194840/https://x.com/gamemakerstk/status/1681376508688883713 \|archive-date=8 Jul 2025\|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://x.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|archive-url=http://web.archive.org/web/20250708194840/https://x.com/gamemakerstk/status/1826184926393491689 \|archive-date=8 Jul 2025\|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.

	==References==		==References==

Bythmusters: added cargo

2026-02-03T03:22:36Z

added cargo

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 {{StubNotice}}
+{{IncidentCargo
 Unity Software Inc. (aka: Unity Technologies), a publicly traded software company known for their Unity game engine, implemented sweeping changes to its pricing model for Unity that would affect all users of the engine, forcing users to either adopt their per-download fee or de-list their games.

AnotherConsumerRightsPerson: -italics

2026-01-11T12:40:56Z

-italics

← Older revision		Revision as of 12:40, 11 January 2026
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	''Unity Software Inc. (aka: Unity Technologies), a publicly traded software company known for their Unity game engine, implemented sweeping changes to its pricing model for Unity that would affect all users of the engine, forcing users to either adopt their per-download fee or de-list their games.''		Unity Software Inc. (aka: Unity Technologies), a publicly traded software company known for their Unity game engine, implemented sweeping changes to its pricing model for Unity that would affect all users of the engine, forcing users to either adopt their per-download fee or de-list their games.

	==Background==		==Background==
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	[TBD]		[TBD]

	==''Runtime fee''==		==Runtime fee==
	On September 12th, 2023, Unity announced a "Runtime Fee that’s based on game installs," which fundamentally altered their monetization model. This runtime fee aimed to charge developers a small amount every time an end user installed their application. To qualify for the fee, games must have passed a minimum revenue threshold within the past 12 months and a minimum lifetime install count threshold. The following table (taken directly from the original announcement) lays out specific thresholds and install costs that the new model would impose on engine users.<ref name=":0">{{Cite web \|first= \|date=2023-09-12 \|title=Unity plan pricing and packaging updates \|url=https://blog.unity.com/news/plan-pricing-and-packaging-updates \|url-status=dead \|archive-url=https://web.archive.org/web/20230912135629/https://blog.unity.com/news/plan-pricing-and-packaging-updates \|archive-date=2023-09-12 \|access-date=2025-06-16 \|website=Unity Blog}}</ref><table class="table-responsive" style="width:100%;border:1px;border-style:solid;border-color:#000000"><tr style="background-color:#2196f3;color:#ffffff"><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="15%"></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Personal and Unity Plus</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="29%"><strong>Unity Pro</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Enterprise</strong></th></tr><tr style="background-color:#000000;color:#ffffff"><td colspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Unity Runtime Fee thresholds to be met</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Revenue Threshold (USD)</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$200,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Install Threshold</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">200,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Standard monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1–100,000</strong></td><td rowspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.20 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.15 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.125 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>100,001–500,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.075 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.06 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>500,001–1,000,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.03 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1,000,001+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td></tr><tr style="background-color:#000000;color:#ffffff"></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Emerging market monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.005 per install</td></tr></table>		On September 12th, 2023, Unity announced a "Runtime Fee that’s based on game installs," which fundamentally altered their monetization model. This runtime fee aimed to charge developers a small amount every time an end user installed their application. To qualify for the fee, games must have passed a minimum revenue threshold within the past 12 months and a minimum lifetime install count threshold. The following table (taken directly from the original announcement) lays out specific thresholds and install costs that the new model would impose on engine users.<ref name=":0">{{Cite web \|first= \|date=2023-09-12 \|title=Unity plan pricing and packaging updates \|url=https://blog.unity.com/news/plan-pricing-and-packaging-updates \|url-status=dead \|archive-url=https://web.archive.org/web/20230912135629/https://blog.unity.com/news/plan-pricing-and-packaging-updates \|archive-date=2023-09-12 \|access-date=2025-06-16 \|website=Unity Blog}}</ref><table class="table-responsive" style="width:100%;border:1px;border-style:solid;border-color:#000000"><tr style="background-color:#2196f3;color:#ffffff"><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="15%"></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Personal and Unity Plus</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="29%"><strong>Unity Pro</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Enterprise</strong></th></tr><tr style="background-color:#000000;color:#ffffff"><td colspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Unity Runtime Fee thresholds to be met</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Revenue Threshold (USD)</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$200,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Install Threshold</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">200,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Standard monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1–100,000</strong></td><td rowspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.20 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.15 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.125 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>100,001–500,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.075 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.06 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>500,001–1,000,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.03 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1,000,001+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td></tr><tr style="background-color:#000000;color:#ffffff"></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Emerging market monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.005 per install</td></tr></table>
	These fees were to be applied retroactively to any product using the unity runtime, including those released prior to this change.<ref name=":1">Needs citation		These fees were to be applied retroactively to any product using the unity runtime, including those released prior to this change.<ref name=":1">Needs citation

Trinity: Added archived reference links

2026-01-10T23:01:29Z

Added archived reference links

← Older revision		Revision as of 23:01, 10 January 2026
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	==Consumer response==		==Consumer response==
	The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://x.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://x.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.		The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://x.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|archive-url=https://archive.ph/9dTO1 \|archive-date=10 Jan 2026 \|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://x.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|archive-url=https://archive.ph/AaQQk \|archive-date=10 Jan 2026 \|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.

	==References==		==References==

Fireye: /* Consumer response */

2025-06-16T22:37:46Z

Consumer response

← Older revision		Revision as of 22:37, 16 June 2025
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	==Consumer response==		==Consumer response==
	~~''Summary~~ and ~~key issues~~ of ~~prevailing sentiment from~~ the ~~consumers that can be documented via articles~~, ~~emails~~ to ~~support~~, ~~reviews and forum posts~~.''		The yearly GMTK Game jam released a series of statistics on engine usage within the jam, both in 2023<ref>{{Cite web \|last=Brown \|first=Mark \|date=2023-07-18 \|title=game engines that people used to make 6835 game jam games \|url=https://x.com/gamemakerstk/status/1681376508688883713 \|url-status=live \|access-date=2025-06-16 \|website=Twitter}}</ref> before the runtime fee announcement and in 2024<ref>{{Cite web \|last=Brown \|first=Mark \|date=2024-08-21 \|title=game engines that people used to make 7,711 game jam games \|url=https://x.com/gamemakerstk/status/1826184926393491689 \|url-status=live \|access-date=2025-06-16 \|website=Twitter}}</ref> afterwards. The 2023 results showed 59% of jam entries were made in the unity engine, while the next largest engine, Godot, (a free & open source competitor to unity), took a 19% share. The 2024 results see unity's share drop by 16% to an overall 43%, and Godot's more than double to 37%, Illustrating a significant exodus of talent from the unity platform correlating with the release of the runtime fee.

	==References==		==References==

Fireye: /* References */

2025-06-16T22:16:03Z

References

← Older revision		Revision as of 22:16, 16 June 2025
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	==''Runtime fee''==		==''Runtime fee''==
	On September 12th, 2023, Unity announced a "Runtime Fee that’s based on game installs," which fundamentally altered their monetization model. This runtime fee aimed to charge developers a small amount every time an end user installed their application. To qualify for the fee, games must have passed a minimum revenue threshold within the past 12 months and a minimum lifetime install count threshold. The following table (taken directly from the original announcement) lays out specific thresholds and install costs that the new model would impose on engine users.<ref name=":0">{{Cite web \|first=~~Unity Technologies~~ \|date=2023-09-12 \|title=Unity plan pricing and packaging updates \|url=https://blog.unity.com/news/plan-pricing-and-packaging-updates \|url-status=dead \|archive-url=https://web.archive.org/web/20230912135629/https://blog.unity.com/news/plan-pricing-and-packaging-updates \|archive-date=2023-10-14 \|website=Unity Blog}}</ref><table class="table-responsive" style="width:100%;border:1px;border-style:solid;border-color:#000000"><tr style="background-color:#2196f3;color:#ffffff"><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="15%"></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Personal and Unity Plus</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="29%"><strong>Unity Pro</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Enterprise</strong></th></tr><tr style="background-color:#000000;color:#ffffff"><td colspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Unity Runtime Fee thresholds to be met</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Revenue Threshold (USD)</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$200,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Install Threshold</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">200,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Standard monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1–100,000</strong></td><td rowspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.20 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.15 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.125 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>100,001–500,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.075 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.06 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>500,001–1,000,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.03 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1,000,001+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td></tr><tr style="background-color:#000000;color:#ffffff"></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Emerging market monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.005 per install</td></tr></table>		On September 12th, 2023, Unity announced a "Runtime Fee that’s based on game installs," which fundamentally altered their monetization model. This runtime fee aimed to charge developers a small amount every time an end user installed their application. To qualify for the fee, games must have passed a minimum revenue threshold within the past 12 months and a minimum lifetime install count threshold. The following table (taken directly from the original announcement) lays out specific thresholds and install costs that the new model would impose on engine users.<ref name=":0">{{Cite web \|first= \|date=2023-09-12 \|title=Unity plan pricing and packaging updates \|url=https://blog.unity.com/news/plan-pricing-and-packaging-updates \|url-status=dead \|archive-url=https://web.archive.org/web/20230912135629/https://blog.unity.com/news/plan-pricing-and-packaging-updates \|archive-date=2023-09-12 \|access-date=2025-06-16 \|website=Unity Blog}}</ref><table class="table-responsive" style="width:100%;border:1px;border-style:solid;border-color:#000000"><tr style="background-color:#2196f3;color:#ffffff"><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="15%"></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Personal and Unity Plus</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="29%"><strong>Unity Pro</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Enterprise</strong></th></tr><tr style="background-color:#000000;color:#ffffff"><td colspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Unity Runtime Fee thresholds to be met</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Revenue Threshold (USD)</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$200,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Install Threshold</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">200,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Standard monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1–100,000</strong></td><td rowspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.20 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.15 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.125 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>100,001–500,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.075 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.06 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>500,001–1,000,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.03 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1,000,001+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td></tr><tr style="background-color:#000000;color:#ffffff"></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Emerging market monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.005 per install</td></tr></table>
	These fees were to be applied retroactively to any product using the unity runtime, including those released prior to this change.<ref name=":1">Needs citation		These fees were to be applied retroactively to any product using the unity runtime, including those released prior to this change.<ref name=":1">Needs citation

	</ref>		</ref>

Fireye: Add more robust outline of initial runtime fee annoucement

2025-06-16T22:10:59Z

Add more robust outline of initial runtime fee annoucement

← Older revision		Revision as of 22:10, 16 June 2025
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	==''Runtime fee''==		==''Runtime fee''==
	On ~~the [DATE]~~ Unity announced the new pricing ~~model which requires you~~ to ~~pay a fee starting at~~ 15 ~~cents~~ per install ~~of product developed with Unity~~, ~~this change was~~ to be applied retroactively to any product released prior to this change~~, and going forward the developers would have to pay for future installations of their product~~.		On September 12th, 2023, Unity announced a "Runtime Fee that’s based on game installs," which fundamentally altered their monetization model. This runtime fee aimed to charge developers a small amount every time an end user installed their application. To qualify for the fee, games must have passed a minimum revenue threshold within the past 12 months and a minimum lifetime install count threshold. The following table (taken directly from the original announcement) lays out specific thresholds and install costs that the new model would impose on engine users.<ref name=":0">{{Cite web \|first=Unity Technologies \|date=2023-09-12 \|title=Unity plan pricing and packaging updates \|url=https://blog.unity.com/news/plan-pricing-and-packaging-updates \|url-status=dead \|archive-url=https://web.archive.org/web/20230912135629/https://blog.unity.com/news/plan-pricing-and-packaging-updates \|archive-date=2023-10-14 \|website=Unity Blog}}</ref><table class="table-responsive" style="width:100%;border:1px;border-style:solid;border-color:#000000"><tr style="background-color:#2196f3;color:#ffffff"><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="15%"></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Personal and Unity Plus</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="29%"><strong>Unity Pro</strong></th><th style="padding:10px;border:1px;border-style:solid;border-color:#000000" width="28%"><strong>Unity Enterprise</strong></th></tr><tr style="background-color:#000000;color:#ffffff"><td colspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Unity Runtime Fee thresholds to be met</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Revenue Threshold (USD)</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$200,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$1,000,000 (last 12mo)</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>Install Threshold</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">200,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">1,000,000 (life to date)</td></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Standard monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1–100,000</strong></td><td rowspan="4" style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.20 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.15 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.125 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>100,001–500,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.075 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.06 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>500,001–1,000,000</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.03 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1,000,001+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td></tr><tr style="background-color:#000000;color:#ffffff"></tr><tr style="background-color:#000000;color:#ffffff"><td style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Installs over the Install Threshold</strong></td><td colspan="3" style="padding:10px;border:1px;border-style:solid;border-color:#ffffff"><strong>Emerging market monthly rate</strong></td></tr><tr><td style="padding:10px;border:1px;border-style:solid;border-color:#000000"><strong>1+</strong></td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.02 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.01 per install</td><td style="padding:10px;border:1px;border-style:solid;border-color:#000000">$0.005 per install</td></tr></table>
			These fees were to be applied retroactively to any product using the unity runtime, including those released prior to this change.<ref name=":1">Needs citation

	To ensure adoption of this change Unity quietly changed their EULA to allow for such a change and never notified their users, going as far to private their EULA Github repository which was created as a result of a prior incident where Unity Technologies changed quietly their EULA quietly.		</ref>

			This announcement also removed the popular unity plus plan, forcing developers to the more expensive Unity Pro plan if they wanted to remove the baked in unity splash screen.<ref name=":0" />

			To ensure adoption of this change Unity quietly changed their EULA to allow for such a change and never notified their users, going as far to private their EULA Github repository which was created as a result of a prior incident where Unity Technologies changed quietly their EULA quietly.<ref name=":1" />

	==Consumer impact==		==Consumer impact==