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'''Automatic Content Recognition (ACR)''' is a feature in certain kinds of devices manufacturers use to collect consumer data, visuals and audio, at periodic intervals, which grants the manufacturing companies access to the private data automatically.<ref name="IA-cloud">{{Cite web |title=ACRCloud Docs |url=https://www.acrcloud.com/docs/introduction/automatic-content-recognition/ |url-status=dead |archive-url=https://web.archive.org/web/20170228090804/https://www.acrcloud.com/docs/introduction/automatic-content-recognition/ |archive-date=2017-02-28}}</ref>  
'''Automatic Content Recognition (ACR)''' is a feature in certain kinds of devices manufacturers use to collect consumer data, visuals and audio, at periodic intervals, which grants the manufacturing companies access to the private data automatically.<ref name="IA-cloud">{{Cite web |title=ACRCloud Docs |url=https://www.acrcloud.com/docs/introduction/automatic-content-recognition/ |url-status=dead |archive-url=https://web.archive.org/web/20170228090804/https://www.acrcloud.com/docs/introduction/automatic-content-recognition/ |archive-date=2017-02-28}}</ref>  


== How it works ==
==How it works==
ACR allows the manufacturing companies of Smart TVs access to information like:
ACR allows the manufacturing companies of Smart TVs access to information like:
#Content being viewed
#Content being viewed
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#Specific sensors it has access to
#Specific sensors it has access to


ACR is an opt-in feature buried beneath the EULA, turned on by default.<ref name=":0">{{Cite web |last1=Cericola |first1=Rachel |last2=Chase |first2=Jon |last3=Neikirk |first3=Lee |date=2025-06-25 |title=Yes, Your TV Is Probably Spying on You. Your Fridge, Too. Here’s What They Know. |url=https://www.nytimes.com/wirecutter/reviews/advice-smart-devices-data-tracking/ |access-date=2025-08-12 |work=New York Times}}</ref>
ACR is an opt-in feature buried beneath the EULA, turned on by default.<ref name=":0">{{Cite web |last1=Cericola |first1=Rachel |last2=Chase |first2=Jon |last3=Neikirk |first3=Lee |date=2025-06-25 |title=Yes, Your TV Is Probably Spying on You. Your Fridge, Too. Here’s What They Know. |url=https://www.nytimes.com/wirecutter/reviews/advice-smart-devices-data-tracking/ |access-date=2025-08-12 |work=New York Times |archive-url=https://web.archive.org/web/20260206104841/https://www.nytimes.com/wirecutter/reviews/advice-smart-devices-data-tracking/ |archive-date=6 Feb 2026 }}</ref>


== Why it is a problem ==
==Why it is a problem==


=== Privacy ===
===Privacy===
The harvested data is used to push targeted content to the consumer such as polls and advertisements,<ref name="IA-cloud" />and it is also often sold without knowledge. '''Automatic Content Recognition (ACR)''' has become a four billion dollar industry, projected to double in value by 2030 to 10 billion USD.<ref>{{Cite web |title=Automatic Content Recognition Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030) |url=https://www.mordorintelligence.com/industry-reports/automatic-content-recognition-market |access-date=2025-08-12 |work=Mordor Intelligence}}</ref>
The harvested data is used to push targeted content to the consumer such as polls and advertisements,<ref name="IA-cloud" />and it is also often sold without knowledge. '''Automatic Content Recognition (ACR)''' has become a four billion dollar industry, projected to double in value by 2030 to 10 billion USD.<ref>{{Cite web |title=Automatic Content Recognition Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030) |url=https://www.mordorintelligence.com/industry-reports/automatic-content-recognition-market |access-date=2025-08-12 |work=Mordor Intelligence |archive-url=https://web.archive.org/web/20251119011110/https://www.mordorintelligence.com/industry-reports/automatic-content-recognition-market |archive-date=19 Nov 2025}}</ref>


Due to the nature of a majority of smart devices, the kind of data being stored is usually sensitive. Devices that are always on, for example [[Amazon Echo changes terms of voice usage|Amazon Echo]], [[Apple]] HomePods, and [[Google]] Nest models, are constantly in a state of monitoring. Though they claim they only begin monitoring after they hear a keyword, which can be misfired. The corresponding apps to control the devices prompt a lot of personal information, such as email, address, location, contacts and sometimes photos.<ref name=":0" />
Due to the nature of a majority of smart devices, the kind of data being stored is usually sensitive. Devices that are always on, for example [[Amazon Echo changes terms of voice usage|Amazon Echo]], [[Apple]] HomePods, and [[Google]] Nest models, are constantly in a state of monitoring. Though they claim they only begin monitoring after they hear a keyword, which can be misfired. The corresponding apps to control the devices prompt a lot of personal information, such as email, address, location, contacts and sometimes photos.<ref name=":0" />
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A study revealed that outdoor security cameras collect 50% more data than smart home apps.<ref>{{Cite web |date=2024-08-27 |title=Is privacy an illusion under a security camera’s watch? |url=https://surfshark.com/research/chart/security-camera-apps-privacy |url-status=live |archive-url=https://web.archive.org/web/20250813002246/https://surfshark.com/research/chart/security-camera-apps-privacy |archive-date=13 Aug 2025 |access-date=2025-08-12 |website=surfshark.com}}</ref>
A study revealed that outdoor security cameras collect 50% more data than smart home apps.<ref>{{Cite web |date=2024-08-27 |title=Is privacy an illusion under a security camera’s watch? |url=https://surfshark.com/research/chart/security-camera-apps-privacy |url-status=live |archive-url=https://web.archive.org/web/20250813002246/https://surfshark.com/research/chart/security-camera-apps-privacy |archive-date=13 Aug 2025 |access-date=2025-08-12 |website=surfshark.com}}</ref>


==== '''<big>Data Collected by Outdoor Security Cameras:  </big>''' ====
==== <big>Data Collected by Outdoor Security Cameras:</big> ====
#Email addresses
#Email addresses
#Phone numbers
#Phone numbers
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#Location
#Location


==== '''<big>Data Collected by Indoor Security Cameras:  </big>''' ====
==== <big>Data Collected by Indoor Security Cameras:</big> ====
#Email addresses
#Email addresses
#Phone Numbers
#Phone Numbers
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#In the cloud
#In the cloud


== Examples ==
==Examples==
Siri class action lawsuit listening to users even when the device was not in use
Siri class action lawsuit listening to users even when the device was not in use