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|Description=Identity Verification
|Description=Identity Verification
|Industry=Software}}
|Industry=Software}}
{{Ph-C-Int}}


Persona is an Identity Verification company, founded in 2018 by Rick Song and Charles Yeh. It is funded by Founders Fund which is an adventure capitalist firm c-founded by Peter Theil. <ref>https://redact.dev/blog/discord-persona-age-verification-experiment</ref>
Persona is an Identity Verification company, founded in 2018 by Rick Song and Charles Yeh. It is funded by Founders Fund which is an adventure capitalist firm c-founded by Peter Theil. <ref>https://redact.dev/blog/discord-persona-age-verification-experiment</ref>
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===User Privacy===
===User Privacy===
Information sumbitted by users can be retained up to 3 years. These data might be used to track the user's identity.
Information submitted by users can be retained up to three years. This data might be used to track the user's identity.


==Incidents==
==Incidents==
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Children were being identified as adults and vice versa on [[Roblox]].<ref>{{Cite web |last=Gilbert |first=David |date=2026-01-13 |title=Roblox’s AI-Powered Age Verification Is a Complete Mess |url= |url-status=dead |archive-url=https://archive.ph/YEx3E |access-date=2026-02-20 |website=Wired}}</ref> The age verification restricted who the users could talk to. This implementation was criticised as not helping to address safety concerns, and harming the user experience.<ref>{{Cite web |date=2026-01-09 |title=Age Check to Chat Update & Fast Follow Roadmap |url=https://devforum.roblox.com/t/age-check-to-chat-update-fast-follow-roadmap/4238626/5 |url-status=live |access-date=2026-01-20 |website=https://devforum.roblox.com/}}</ref>
Children were being identified as adults and vice versa on [[Roblox]].<ref>{{Cite web |last=Gilbert |first=David |date=2026-01-13 |title=Roblox’s AI-Powered Age Verification Is a Complete Mess |url= |url-status=dead |archive-url=https://archive.ph/YEx3E |access-date=2026-02-20 |website=Wired}}</ref> The age verification restricted who the users could talk to. This implementation was criticised as not helping to address safety concerns, and harming the user experience.<ref>{{Cite web |date=2026-01-09 |title=Age Check to Chat Update & Fast Follow Roadmap |url=https://devforum.roblox.com/t/age-check-to-chat-update-fast-follow-roadmap/4238626/5 |url-status=live |access-date=2026-01-20 |website=https://devforum.roblox.com/}}</ref>


...
===Persona tracks users===
On the 16th of February, 2026, a security researcher known as Celeste published an article showing that Persona was building profiles on users and sharing said profiles with the US government.<ref>https://vmfunc.re/blog/persona</ref> Alongside that, it was also discovered that 269 different checks were used for verification, which included things like phone carrier queries and death record matching. With their privacy policy hiding these checks under vague terms like "public government documents".<ref>https://withpersona.com/legal/privacy-policy-roblox</ref>


==Products==
==Products==
{{Ph-C-P}}
* Identity Verification (2021)
* Age Verification (2025)


==Clients==
==Clients==