Personalized Ads: Difference between revisions
Created page with "'''Personalized advertisements, also known as custom advertisement''' is a form to provide ads to the user, based on the data gathered of them. This allows to target the user with ads of products or services of the user's preferences. ==How it works== Some products or services offer personalized ads via ad providers, like Google Ads. In order to provide personalized ads to an user, data of them (and maybe their consent) is required. Some examples of data collected to pr..." |
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==Why it is a problem== | ==Why it is a problem== | ||
===Privacy concerns=== | ===Privacy concerns=== | ||
The gathered data might belong to extremely sensitive data that could be gathered without the user's consent. | The gathered data might belong to extremely sensitive data that could be gathered without the user's consent. There's also a risk this data can be taken, leaked or used for malicious purposes. | ||
===Manipulation=== | ===Manipulation=== | ||
Personalized ads might be more effective on convincing the user to pay for a product or a service, even if they actually don't need it. The ads shown to the user also can be malicious ads and the user could fall into them. | Personalized ads might be more effective on convincing the user to pay for a product or a service, even if they actually don't need it. The ads shown to the user also can be malicious, misleading or false ads and the user could fall into them. | ||
==Examples== | ==Examples== | ||