Whaling (gaming industry term): Difference between revisions
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In the 2016 presentation ‘[https://www.youtube.com/watch?v=xNjI03CGkb4 Let’s Go Whaling],’ a mobile game executive openly discusses designing free-to-play systems aimed at ‘whales’, the small percentage of players who spend exorbitant amounts, employing psychological manipulation while deferring any moral inquiry until after the presentation. The use of gambling language, targeting of vulnerable groups including children and addicts, and deliberate opacity about spending raise serious ethical concerns that consumer advocates must confront. | In the 2016 presentation ‘[https://www.youtube.com/watch?v=xNjI03CGkb4 Let’s Go Whaling],’ a mobile game executive openly discusses designing free-to-play systems aimed at ‘whales’, the small percentage of players who spend exorbitant amounts, employing psychological manipulation while deferring any moral inquiry until after the presentation. The use of gambling language, targeting of vulnerable groups including children and addicts, and deliberate opacity about spending raise serious ethical concerns that consumer advocates must confront. | ||