Personalized Ads: Difference between revisions
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==How it works== | ==How it works== | ||
Some products or services offer personalized ads via ad providers, like Google Ads. In order to provide personalized ads to an user, data of them (and maybe their consent) is required. Some examples of data collected to provide personalized ads are: Address, user information, search history and ad interaction. These gathered data allows the ad providers to show the user ads that better fit with the possible user's needs or preferences. | Some products or services offer personalized ads via ad providers, like Google Ads. In order to provide personalized ads to an user, data of them (and maybe their consent) is required. Some examples of data collected to provide personalized ads are: Address, user information, search history and ad interaction. These gathered data allows the ad providers to show the user ads that better fit with the possible user's needs or preferences. Some products or services allow the users to disable or delete the gathered data used to show personalized ads. | ||
==Why it is a problem== | ==Why it is a problem== | ||