Persona: Difference between revisions

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Persona provides their services to products and services like social media or video games.

===Market Control===

==Privacy Concerns==

Persona has raised privacy concerns due to the extensive amount of data they collect and process to verify an user's identity. According to their Privacy Policy, this is the type of data they collect:

{{Quote| You may directly provide:

*Name and contact information, including name, email address, address, and phone number;

*Demographic data, including birthdate and age;

*Files you upload, such as tax forms and utility bills;

*Government documents, barcodes, and identifiers, such as driver's license and Social Security Number; and

*Audio, Video, and Photos of you, namely from the selfie or video you provide and from your government identification document.}}

The Privacy Policy also mentions additional data that might be collected by third-parties:

{{Quote| Our Services may also collect the following from you, our Customer, or third parties:

*Current and previous name and contact information, including name, email address, address, and phone number;

*Demographic data, including birthdate and age, gender, marital status, and similar demographic details;

*Government documents, barcodes, and identifiers, such as drivers license and Social Security Numbers;

*Device information, including IP address, device type, your device’s operating system, browser, cookie and device identifiers, and other software including type, version, language, settings, and configuration;

*Account information, such as details about your account with our Customer or other third parties;

*Publicly available data, including data from governmental public records, the public internet and social media;

*Geolocation data as we may infer your general geographic location (such as city, state, and country) based on your IP address;

*Biometric Data, only with your express consent, including a scan of your facial geometry based on the photos or video you provide. For more information about Biometric Data, see the Facial Scan and Biometrics Information section below.}}

==Incidents==

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Children were being identified as adults and vice versa on [[Roblox]].<ref>{{Cite web |last=Gilbert |first=David |date=2026-01-13 |title=Roblox’s AI-Powered Age Verification Is a Complete Mess |url= |url-status=dead |archive-url=https://archive.ph/YEx3E |access-date=2026-02-20 |website=Wired}}</ref> The age verification restricted who the users could talk to. This implementation was criticised as not helping to address safety concerns, and harming the user experience.<ref>{{Cite web |date=2026-01-09 |title=Age Check to Chat Update & Fast Follow Roadmap |url=https://devforum.roblox.com/t/age-check-to-chat-update-fast-follow-roadmap/4238626/5 |url-status=live |access-date=2026-01-20 |website=https://devforum.roblox.com/ |archive-url=http://web.archive.org/web/20260203031742/https://devforum.roblox.com/t/age-check-to-chat-update-fast-follow-roadmap/4238626/5 |archive-date=3 Feb 2026}}</ref>

===~~Persona tracks users~~===

===User Tracking and ties with the US government===

On the 16th of February, 2026, a security researcher known as Celeste published an article showing that Persona was building profiles on users and sharing said profiles with the US government.<ref>https://vmfunc.re/blog/persona ([http://web.archive.org/web/20260221231714/https://vmfunc.re/blog/persona Archived])</ref> Alongside that, it was also discovered that 269 different checks were used for verification, which included things like phone carrier queries and death record matching. With their privacy policy hiding these checks under vague terms like "public government documents".<ref>https://withpersona.com/legal/privacy-policy-roblox</ref>

@@ Line 30: / Line 30: @@
 Persona provides their services to products and services like social media or video games.
 ===Market Control===
+==Privacy Concerns==
+Persona has raised privacy concerns due to the extensive amount of data they collect and process to verify an user's identity. According to their Privacy Policy, this is the type of data they collect:
+{{Quote| You may directly provide:
+*Name and contact information, including name, email address, address, and phone number;
+*Demographic data, including birthdate and age;
+*Files you upload, such as tax forms and utility bills;
+*Government documents, barcodes, and identifiers, such as driver's license and Social Security Number; and
+*Audio, Video, and Photos of you, namely from the selfie or video you provide and from your government identification document.}}
+The Privacy Policy also mentions additional data that might be collected by third-parties:
+{{Quote| Our Services may also collect the following from you, our Customer, or third parties:
+*Current and previous name and contact information, including name, email address, address, and phone number;
+*Demographic data, including birthdate and age, gender, marital status, and similar demographic details;
+*Government documents, barcodes, and identifiers, such as drivers license and Social Security Numbers;
+*Device information, including IP address, device type, your device’s operating system, browser, cookie and device identifiers, and other software including type, version, language, settings, and configuration;
+*Account information, such as details about your account with our Customer or other third parties;
+*Publicly available data, including data from governmental public records, the public internet and social media;
+*Geolocation data as we may infer your general geographic location (such as city, state, and country) based on your IP address;
+*Biometric Data, only with your express consent, including a scan of your facial geometry based on the photos or video you provide. For more information about Biometric Data, see the Facial Scan and Biometrics Information section below.}}
 ==Incidents==
@@ Line 39: / Line 73: @@
 Children were being identified as adults and vice versa on [[Roblox]].<ref>{{Cite web |last=Gilbert |first=David |date=2026-01-13 |title=Roblox’s AI-Powered Age Verification Is a Complete Mess |url= |url-status=dead |archive-url=https://archive.ph/YEx3E |access-date=2026-02-20 |website=Wired}}</ref> The age verification restricted who the users could talk to. This implementation was criticised as not helping to address safety concerns, and harming the user experience.<ref>{{Cite web |date=2026-01-09 |title=Age Check to Chat Update & Fast Follow Roadmap |url=https://devforum.roblox.com/t/age-check-to-chat-update-fast-follow-roadmap/4238626/5 |url-status=live |access-date=2026-01-20 |website=https://devforum.roblox.com/ |archive-url=http://web.archive.org/web/20260203031742/https://devforum.roblox.com/t/age-check-to-chat-update-fast-follow-roadmap/4238626/5 |archive-date=3 Feb 2026}}</ref>
-===Persona tracks users===
+===User Tracking and ties with the US government===
 On the 16th of February, 2026, a security researcher known as Celeste published an article showing that Persona was building profiles on users and sharing said profiles with the US government.<ref>https://vmfunc.re/blog/persona ([http://web.archive.org/web/20260221231714/https://vmfunc.re/blog/persona Archived])</ref> Alongside that, it was also discovered that 269 different checks were used for verification, which included things like phone carrier queries and death record matching. With their privacy policy hiding these checks under vague terms like "public government documents".<ref>https://withpersona.com/legal/privacy-policy-roblox</ref>