Chipotle: Difference between revisions
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On August 28, Chipotle was sued for falsely advertising their products not using ingredients containing GMO after conducting an advertisement campaign promising consumers their "G-M-Over it".<ref>{{Cite web |date=14 March 2026 |title=Food With Integrity --G-M-Over It |url=https://www.chipotle.com/gmo |url-status=dead |archive-url=https://web.archive.org/web/20150427153107/http://chipotle.com/gmo |archive-date=27 April 2015 |access-date=14 March 2026 |website=Chipotle}}</ref><ref>{{Cite web |date=1 September 2015 |title=Woman Sues Chipotle Over GMO-Free Menu Claims |url=https://www.foodlogistics.com/safety-security/regulations/news/12109659/chipotle-woman-sues-chipotle-over-gmofree-menu-claims |url-status=live |access-date=14 March 2026 |website=Food Logistics}}</ref> The lawsuits claims the company violated California's False Advertising Law, alleging the company's meat and dairy products came from animals that feed on GMOs. Chipotle responded by saying they've been transparent with customers and alleging they "didn't raise prices because of our move to non-GMO ingredients" <ref>{{Cite web |last=Aubrey |first=Allison |date=2 September 2015 |title=Class-Action Suit Alleges Chipotle's GMO-Free Campaign Is Deceptive |url=https://www.npr.org/sections/thesalt/2015/09/02/436673039/class-action-suit-alleges-chipotles-gmo-free-campaign-is-deceptive |url-status=live |access-date=14 March 2026 |website=NPR}}</ref> On September 11, 2019, a $6.5 million settlement was reached that compensated customers who ordered from April 27, 2015 till June 30, 2016, allowing for $2 back up to 5 purchases, with document proof awarding $20 for 10 purchases.<ref>{{Cite web |last=Lalley |first=Heather |date=13 September 2019 |title=Chipotle to pay $6.5M to settle class-action suit over non-GMO claims |url=https://www.restaurantbusinessonline.com/marketing/chipotle-pay-65m-settle-class-action-suit-over-non-gmo-claims |url-status=live |access-date=14 March 2026 |website=Restaurant Business}}</ref><ref>{{Cite web |date=16 September 2019 |title=$6.5 Million Settlement Reached on Eve of Trial in Class Action Lawsuit Against Chipotle Over the Meaning of “Non-GMO” |url=https://natlawreview.com/article/65-million-settlement-reached-eve-trial-class-action-lawsuit-against-chipotle-over |url-status=live |access-date=13 March 2026 |website=National Law Review}}</ref> | On August 28, Chipotle was sued for falsely advertising their products not using ingredients containing GMO after conducting an advertisement campaign promising consumers their "G-M-Over it".<ref>{{Cite web |date=14 March 2026 |title=Food With Integrity --G-M-Over It |url=https://www.chipotle.com/gmo |url-status=dead |archive-url=https://web.archive.org/web/20150427153107/http://chipotle.com/gmo |archive-date=27 April 2015 |access-date=14 March 2026 |website=Chipotle}}</ref><ref>{{Cite web |date=1 September 2015 |title=Woman Sues Chipotle Over GMO-Free Menu Claims |url=https://www.foodlogistics.com/safety-security/regulations/news/12109659/chipotle-woman-sues-chipotle-over-gmofree-menu-claims |url-status=live |access-date=14 March 2026 |website=Food Logistics}}</ref> The lawsuits claims the company violated California's False Advertising Law, alleging the company's meat and dairy products came from animals that feed on GMOs. Chipotle responded by saying they've been transparent with customers and alleging they "didn't raise prices because of our move to non-GMO ingredients" <ref>{{Cite web |last=Aubrey |first=Allison |date=2 September 2015 |title=Class-Action Suit Alleges Chipotle's GMO-Free Campaign Is Deceptive |url=https://www.npr.org/sections/thesalt/2015/09/02/436673039/class-action-suit-alleges-chipotles-gmo-free-campaign-is-deceptive |url-status=live |access-date=14 March 2026 |website=NPR}}</ref> On September 11, 2019, a $6.5 million settlement was reached that compensated customers who ordered from April 27, 2015 till June 30, 2016, allowing for $2 back up to 5 purchases, with document proof awarding $20 for 10 purchases.<ref>{{Cite web |last=Lalley |first=Heather |date=13 September 2019 |title=Chipotle to pay $6.5M to settle class-action suit over non-GMO claims |url=https://www.restaurantbusinessonline.com/marketing/chipotle-pay-65m-settle-class-action-suit-over-non-gmo-claims |url-status=live |access-date=14 March 2026 |website=Restaurant Business}}</ref><ref>{{Cite web |date=16 September 2019 |title=$6.5 Million Settlement Reached on Eve of Trial in Class Action Lawsuit Against Chipotle Over the Meaning of “Non-GMO” |url=https://natlawreview.com/article/65-million-settlement-reached-eve-trial-class-action-lawsuit-against-chipotle-over |url-status=live |access-date=13 March 2026 |website=National Law Review}}</ref> | ||
=== | ===Charging Customers as much a $100 extra (2019)=== | ||
https://www.today.com/food/chipotle-customers-say-chain-charging-them-hundreds-dollars-fake-orders-t164862 | In 2019, customers went to Reddit and X of their accounts being charged extra for orders they didn't making, with some instances reaching over $200. Some customers reported not receiving a response from Chipotle after emailing and contacting their support team.<ref>{{Cite web |date=14 March 2026 |title=Anyone else have their app hacked |url=https://www.reddit.com/r/Chipotle/comments/b1th5h/anyone_else_have_their_app_hacked/ |url-status=live |access-date=14 March 2026 |website=Reddit}}</ref><ref>{{Cite web |date=14 March 2026 |title=Chipotle account hacked - ordered with my card to be delivered to his house. |url=https://www.reddit.com/r/legaladvice/comments/a4jenf/chipotle_account_hacked_ordered_with_my_card_to/ |url-status=live |access-date=14 March 2026 |website=Reddit}}</ref> Chipotle responded to the situation in October, stating users privacy and security is of upmost important and ensuring customers information is safe. Additionally, Chipotle said it " has not identified any indication that user names and passwords were taken from Chipotle’s network", however the company remain persistant on denying any financial data being stolen.<ref>{{Cite web |last=Callahan |first=Chrissy |date=17 October 2019 |title=Chipotle customers say the chain is charging them hundreds of dollars in fake orders |url=https://www.today.com/food/chipotle-customers-say-chain-charging-them-hundreds-dollars-fake-orders-t164862 |url-status=live |access-date=13 March 2026 |website=Today}}</ref> | ||
===Chipotle Restaurants Not Accommodating Disabled Individuals (2021-2022)=== | ===Chipotle Restaurants Not Accommodating Disabled Individuals (2021-2022)=== | ||
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https://www.the-sun.com/money/12792714/chipotle-ceo-change-orders-diners-threatened-boycott/ | https://www.the-sun.com/money/12792714/chipotle-ceo-change-orders-diners-threatened-boycott/ | ||
=== Chipotle Focus on Wealthier Customers (2026) === | ===Chipotle Focus on Wealthier Customers (2026)=== | ||
On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref> | On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref> | ||