Chipotle: Difference between revisions

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===Chipotle Focus on Wealthier Customers (2026)===

On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref>

On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and on Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref>

==Health Violations==

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{| class="wikitable"

|+

!Controversy

!

!Year

=== Controversy ===

!Description

!

=== Year ===

!

=== Description ===

|-

|Hepatitis Outbreak

|

==== Hepatitis Outbreak ====

|2008

|

|-

|Norovirus Outbreak

|

==== Norovirus Outbreak ====

|2008

|

|-

|E.Coli

|

==== E.Coli ====

|2015

|

|-

|Norovirus Outbreak

|

==== Norovirus Outbreak ====

|2015

|

|-

|Salmonella

|

==== Salmonella ====

|2015

|

|-

|E.Coli

|

==== E.Coli ====

|2015

|

|-

|Norovirus

|

==== Norovirus ====

|2015

|

|-

|Norovirus

|

==== Norovirus ====

|2017

|

|-

|Clostridium perfringens

|

==== Clostridium perfringens ====

|2018

|

|-

|Bowls Contain Caner Chemicals

|

==== Bowls Contain Caner Chemicals ====

|2019-2020

|

|}

|-

|

===~~2008 Hepatitis Outbreak~~===

=== Rodent Found Inside Burritos ===

|December 2025

~~===2008 Norovirus Outbreak===~~

|https://digitalchew.com/2025/12/10/chipotle-lawsuit-woman-claims-rodent-in-burrito/

https://www.ndtv.com/food/us-woman-claims-she-bit-into-rodent-inside-chipotle-burrito-bowl-sues-chain-9791182 (both received march 14)

~~===2015 E~~.~~Coli===~~

|}<ref>{{Cite web |date=2020-04-21 |title=Office of Public Affairs |url=https://www.justice.gov/archives/opa/pr/chipotle-mexican-grill-agrees-pay-25-million-fine-and-enter-deferred-prosecution-agreement |website=justice.gov}}</ref>

~~===2015 Norovirus===~~

In 2020 Chipotle agreed to pay 25 million dollar fine and a three year deferred prosecution agreement related to the foodborne illness outbreaks that sickened more than 1,100 people between 2015 and 2018.<ref>{{Cite web |date=2020-04-21 |title=Office of Public Affairs |url=https://www.justice.gov/archives/opa/pr/chipotle-mexican-grill-agrees-pay-25-million-fine-and-enter-deferred-prosecution-agreement |website=justice.gov}}</ref>

~~[https://digitalchew.com/2025/12/10/chipotle-lawsuit-woman-claims-rodent-in-burrito/ /]~~

~~===2015 Salmonella===~~

~~===2015 E.Coli (October)===~~

~~===2015 Norovirus (december 15)===~~

~~===2017 Norovirus===~~

===~~2018 Clostridium perfringens~~===

===Everything below achieved march 13 ===

https://www.foodpoisoningnews.com/food-poisoning-at-chipotle-a-history-of-food-safety-issues/

Line 153:

https://www.wral.com/story/cause-of-ohio-chipotle-outbreak-identified/17773868/

https://www.devicedaily.com/pin/chipotle-eats-itself/

~~===Chipotle Bowls Contain Cancer related Chemicals (2019-2020)===~~

https://www.mashed.com/250704/scandals-chipotle-can-never-live-down/ (Chipotle Bowls Contain Cancer related Chemicals (2019-2020))

https://www.mashed.com/250704/scandals-chipotle-can-never-live-down/

==See also==

@@ Line 70: / Line 70: @@
 ===Chipotle Focus on Wealthier Customers (2026)===
-On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref>
+On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and on Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref>
 ==Health Violations==
@@ Line 76: / Line 76: @@
 {| class="wikitable"
 |+
-!Controversy
+!
-!Year
+=== Controversy ===
-!Description
+!
+=== Year ===
+!
+=== Description ===
 |-
-|Hepatitis Outbreak
+|
+==== Hepatitis Outbreak ====
 |2008
 |
 |-
-|Norovirus Outbreak
+|
+==== Norovirus Outbreak ====
 |2008
 |
 |-
-|E.Coli
+|
+==== E.Coli ====
 |2015
 |
 |-
-|Norovirus Outbreak
+|
+==== Norovirus Outbreak ====
 |2015
 |
 |-
-|Salmonella
+|
+==== Salmonella ====
 |2015
 |
 |-
-|E.Coli
+|
+==== E.Coli ====
 |2015
 |
 |-
-|Norovirus
+|
+==== Norovirus ====
 |2015
 |
 |-
-|Norovirus
+|
+==== Norovirus ====
 |2017
 |
 |-
-|Clostridium perfringens
+|
+==== Clostridium perfringens ====
 |2018
 |
 |-
-|Bowls Contain Caner Chemicals
+|
+==== Bowls Contain Caner Chemicals ====
 |2019-2020
 |
-|}
+|-
+|
-===2008 Hepatitis Outbreak===
+=== Rodent Found Inside Burritos ===
+|December 2025
-===2008 Norovirus Outbreak===
+|https://digitalchew.com/2025/12/10/chipotle-lawsuit-woman-claims-rodent-in-burrito/
+https://www.ndtv.com/food/us-woman-claims-she-bit-into-rodent-inside-chipotle-burrito-bowl-sues-chain-9791182 (both received march 14)
-===2015 E.Coli===
+|}<ref>{{Cite web |date=2020-04-21 |title=Office of Public Affairs |url=https://www.justice.gov/archives/opa/pr/chipotle-mexican-grill-agrees-pay-25-million-fine-and-enter-deferred-prosecution-agreement |website=justice.gov}}</ref>
-===2015 Norovirus===
-In 2020 Chipotle agreed to pay 25 million dollar fine and a three year deferred prosecution agreement related to the foodborne illness outbreaks that sickened more than 1,100 people between 2015 and 2018.<ref>{{Cite web |date=2020-04-21 |title=Office of Public Affairs |url=https://www.justice.gov/archives/opa/pr/chipotle-mexican-grill-agrees-pay-25-million-fine-and-enter-deferred-prosecution-agreement |website=justice.gov}}</ref>
-[https://digitalchew.com/2025/12/10/chipotle-lawsuit-woman-claims-rodent-in-burrito/ /]
-===2015 Salmonella===
-===2015 E.Coli (October)===
-===2015 Norovirus (december 15)===
-===2017 Norovirus===
-===2018 Clostridium perfringens===
+===Everything below  achieved march 13 ===
 https://www.foodpoisoningnews.com/food-poisoning-at-chipotle-a-history-of-food-safety-issues/
@@ Line 153: / Line 153: @@
 https://www.wral.com/story/cause-of-ohio-chipotle-outbreak-identified/17773868/
 https://www.devicedaily.com/pin/chipotle-eats-itself/
-===Chipotle Bowls Contain Cancer related Chemicals (2019-2020)===
+https://www.mashed.com/250704/scandals-chipotle-can-never-live-down/ (Chipotle Bowls Contain Cancer related Chemicals (2019-2020))
-https://www.mashed.com/250704/scandals-chipotle-can-never-live-down/
 ==See also==